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Published By: EMC Corporation     Published Date: May 27, 2014
If success for you means real-time data management, SAP HANA can keep your business on target. Watch this video to find out how SAP HANA allows your systems to instantly adapt to the ever-changing business environment you work in, and discover how EMC’s solutions give you efficient disaster-tolerance and backup while improving efficiency with our industry-leading partners.
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emc, sap hana, vmware, virtualize sap, virtualize applications
    
EMC Corporation
Published By: apperian     Published Date: Apr 13, 2012
Enterprise app stores seem to be a proverbial win/win situation. Businesses win because they don't have to hang out with the unincorporated, if not unwashed, consumer masses. It's a win for the ecosystem of app store providers who suddenly have a much larger and more granular market to target. Read to find out more.
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apperian, technology, business technology, enterprise, app store, mobile
    
apperian
Published By: Epsilon     Published Date: Oct 19, 2012
Retailers constantly search for ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Read on to learn how digital receipts are creating engagement.
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digital marketing, epsilon, digital receipts, interactions, customer experience, customer engagement, advertising agencies
    
Epsilon
Published By: Websense     Published Date: Aug 23, 2012
"Is this email a phish or is it legitimate?" That's the question that employees - and executives in particular - are asking with greater frequency.
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phishing, web security, email security, phishing attacks
    
Websense
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement, roi, analytics, ecpm, audience targeting, emerging marketing, social media
    
Turn
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Webroot Inc     Published Date: Jan 15, 2015
The old canon of long-lived viruses with random targets created by hacktivists for fame or nuisance has given way to a new generation zeroday/hour threats from organized criminals, with hand-picked targets and specific, malicious intent. In mid-2014, on a daily basis, Webroot saw 25,000 new malicious URLs, 777,000 new unknown files, many of which are malicious, and 1,000 new phishing sites. In the face of such exponential growth, traditional, reactive security can’t hope to keep up. Not only is the volume of unknown threats overwhelming existing security solutions, but the unique characteristics of unknown threats are also making it difficult for traditional security to catch them.
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threat intelligence, malicious ip activity, reactive security, security solutions
    
Webroot Inc
Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
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adobe, a/b test, pitfalls, success, results, customer experience, emerging marketing, internet marketing, crm & customer care, e-commerce
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
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audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social network, marketing opportunities, social media, traditional marketing
    
Spredfast, Inc.
Published By: Workterra     Published Date: Oct 25, 2017
Any number of characteristics put the mid-market employer in a league of its own, placing it somewhere between the niche-focused small businesses of Main Street, USA, and the complex enterprise-level organizations that conduct business on a global scale. HR technology is a shining example of this place in the middle. HR for mid-market employers must fulfill needs that can’t be met by benefits administration and core HR solutions designed to narrowly target either small businesses or enterprise organizations.
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Workterra
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, advertising agencies
    
GrowthIntel
Published By: VMware     Published Date: Jan 05, 2018
Few network and IT managers look forward to migrating critical systems and solutions from one vendor to another, but it is often an essential step forward when evolving operational requirements are considered. When migration is viewed as an opportunity, the new benefits and broad range of quantifiable advantages realized can make switching vendors the optimal solution. Read this Tech Target whitepaper to learn more and see why now is the best time to migrate from MobileIron to VMware Workspace ONE, powered by VMware AirWatch unified endpoint management (UEM) technology.
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VMware
Published By: HiQ Labs     Published Date: Apr 18, 2017
Experts predict the number of M&A transactions will increase in 2017, but the nature of M&A is changing. The old ways of collecting data are getting to be too slow, too expensive, and too subjective. The ideal M&A transaction relies on accurate, actionable scientific insights into the target’s workforce to support the investigation, due diligence and integration aspects of M&A. hiQ Labs applies scientific rigor to publicly available data sets to forecast which employees are at risk of leaving, map the target workforce’s skills onto the buyer’s company, and identify which employees have the skills critical to the deal’s success, so M&A leaders get a faster, cheaper, and accurate solution based on science.
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hiq labs, m&a, talent
    
HiQ Labs
Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Learn how Dassault Systèmes Program Management solutions can help Aerospace and Aviation companies reliably execute on their proposed plans to meet their design, cost and schedule targets. Read this whitepaper and gain insights into new practices in four key areas: • Consolidate all program data in one central data repository to use institutional knowledge and improve design analysis and decision support • Data reuse between organizations to avoid duplicate efforts and misunderstandings • Real-time reporting automation of key data to assess program performance and anticipate risks and opportunities • Program control with real-time, up-to-date, detailed and verifiable information while preserving program and partner IP
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dassault, systemes, program management, aerospace and aviation, program data, automation
    
Dassault Systèmes
Published By: VMware     Published Date: Dec 05, 2017
"As virtualization increasingly takes hold throughout the enterprise, organizations are looking for ways to extend the capabilities of their existing virtual desktop and application frameworks with new features and a digital workspace strategy. In this Tech Target whitepaper, you will learn: - Common customer pain points and business implications in desktop and application virtualization - What to look for in desktop and application virtualization solutions - The many benefits and advantages of VMware Horizon and Workspace ONE"
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vmware, tech target, virtualization, vmware horizon
    
VMware
Published By: Incapsula     Published Date: Nov 06, 2017
You’ve probably heard about distributed denial of service (DDoS) attacks, or maybe you’ve even been hit by one. If you’re like most organizations, you’ve already been DDoSed. Perhaps the attack was minor, a wakeup call, but then the attack subsided without causing damage and you just left DDoS protection on your “to-do list.” If you don’t have a DDoS attack plan, it’s probably time to bump it up to the top of your list. That’s because DDoS attacks are getting bigger, persistent, and more harmful. They inflict serious cost in terms of lost revenue, damaged systems and lost consumer trust. DDoS is no longer just a web server problem; infrastructure is now a target. The attacker’s ambition is clear: Take down your online existence and harm your organization.
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Incapsula
Published By: Workday Nordics     Published Date: Mar 06, 2018
For nearly a century, Denmark-based ALK has worked to improve the lives of people who suffer from allergies. As the global leader in allergy immunotherapy, the innovative pharmaceutical company is unique in its commitment to research-driven products and solutions that not only address allergy symptoms but also provide long-lasting relief by targeting the root causes. As a result of organic growth, acquisitions, and mergers, ALK has grown to more than 2,300 employees in 20 different countries. Its HR leaders knew they had to find an innovative solution that addressed the changing needs of the company. Temporary bolt-on systems were not going to work. Enter Workday.
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Workday Nordics
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
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