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Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
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campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal, social media
    
Crimson Hexagon
Published By: McAfee     Published Date: Jan 23, 2013
This paper discusses the six critical management capabilities of next-generation IPS solutions to help reduce operational overhead while unifying across multiple environments, streamlining security operations and protecting against targeted threats.
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network security, intrusion prevention system, ips
    
McAfee
Published By: McAfee     Published Date: Feb 06, 2013
Gartner defines "big data analytics" as the practices and technology used to pursue emerging and divergent pattern detection as well as enhance the use of previously disconnected information assets.
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big data analytics, gartner, big data, big security data, advanced targeted attacks, advanced persistent threats, atas, context aware security intelligence, threat intelligence, siem
    
McAfee
Published By: McAfee     Published Date: Feb 06, 2013
Learn how McAfee Deep Defender version 1.0 targets the more dangerous kernel mode rootkits.
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rootkit, deep defender, application control, change control, black listing, white listing, security compliance, trusted memory services layer, tmsl, virtual machine security, hardware assisted security, hardware enhanced security
    
McAfee
Published By: McAfee     Published Date: Feb 06, 2013
Application whitelisting used in conjunction with existing antivirus solutions provides a strong defense against emerging threats like APT and targeted malware, and also contributes to reduced operational costs by controlling the sprawl of unauthoriz
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desktop security, malware, coe security, common image desktops, fixed function desktops, security management, coe environments, whitelisting, application control, antivirus, application whitelisting, global threat intelligence, dynamic whitelisting
    
McAfee
Published By: McAfee     Published Date: Mar 07, 2013
Databases are the primary target of cyber criminals and disgruntled insiders. Traditional perimeter, network security, and built-in database security measures, offer limited protection when it comes to securing the organization’s most sensitive data.
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database security, database security compliance, database activity monitoring
    
McAfee
Published By: McAfee     Published Date: Nov 20, 2014
A survey commissioned by Intel Security and conducted by Evalueserve, in conjunction with the report, suggests that a majority of companies lack confidence in their ability to detect targeted attacks in a timely manner. Even companies best prepared to handle targeted attacks are taking the time to investigate high volumes of events. Key findings include 78% of those able to detect attacks in minutes had a proactive, real-time SIEM solution.
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siem, incident response, ir capabilities, threat intelligence, indicators of attack, indicators of compromise, foundstone, ioas, iocs, evalueserve, real-time siem
    
McAfee
Published By: Turn     Published Date: Jan 07, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
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cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights, internet marketing
    
Turn
Published By: Turn     Published Date: Jan 07, 2014
Download this report to learn more about where and when to find the Digital Elite.
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cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights, emerging marketing
    
Turn
Published By: Turn     Published Date: Jan 07, 2014
Download this report to learn about how the rise of the cross-channel brand.
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cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights, emerging marketing
    
Turn
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal
Published By: Salesforce.com     Published Date: Sep 16, 2013
The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest of your team to get over the top. Find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling. Download now.
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crm, technology, chart, customer relationship management, solution, strengthen relationships, synchronize business processes, organization, success
    
Salesforce.com
Published By: Symantec Corporation     Published Date: Jun 18, 2014
Compliance is a fast-moving target, and it’s getting harder to keep up. In a survey by IT Policy Compliance Group, a consortium dedicated to helping IT security professionals meet policy and compliance goals, 70 percent of all respondents reported being subject to multiple regulatory compliance mandates, as well as contractual obligations and industry standards. Download to learn how Symantec Certificate Intelligence Center allows enterprises to automate discovery tasks and set up alerts to notify administrators when certificates expire or require maintenance.
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals
    
Symantec Corporation
Published By: VMware, Inc     Published Date: Dec 05, 2013
For this white paper, IDC performed an in-depth analysis of the business value of VMware View, defined as the expected ROI associated with the use of the solution as a platform for the targeted deployment of a virtual desktop infrastructure.
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vmware, vmware view, idc, virtual desktop infrastructure, vdi, targeted deployment, roi, virtual desktop architecture, centralized virtual desktops
    
VMware, Inc
Published By: HP     Published Date: Jan 20, 2015
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
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big data, hp haven, scalable, secure data platform, ecosystem, security
    
HP
Published By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
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programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting, targeting techology, omnichannel, multichannel
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
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programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
    
Turn
Published By: LogRhythm     Published Date: Aug 08, 2016
The need for early detection of targeted attacks and data breaches is driving the expansion of new and existing SIEM deployments. Advanced users are looking to augment SIEM with advanced profiling and analytics.
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cyber threat, cyber risk, technology, best practices, business management, business analytics
    
LogRhythm
Published By: LogRhythm     Published Date: Sep 19, 2016
In this webinar Randy Franklin Smith, Windows Security Subject Matter Expert, and Erik Ingleby, Product Manager at LogRhythm, discuss the lessons learned from Target, Niemen Marcus, Sony and other breaches. By analyzing the available information about these recent data breaches, from the perspective of detection, the two have assembled an interesting list of security monitoring lessons and ideas. The list includes tips on how to eliminate double false positives, a number of generalized monitoring scenarios, as well as acknowledges the incredible power of monitoring for new executables running for the first time on your environment. If you are concerned about data breaches and you're involved in SIEM and other security monitoring, this is the webinar for you.
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cyber threat, cyber risk, technology, best practices
    
LogRhythm
Published By: LogRhythm     Published Date: Aug 08, 2016
IT environments have become much more vulnerable as enterprise mobility, cloud services and “bring-your-own-everything” have broken down the defensible perimeter and added layers of complexity to securing the enterprise. At the same time, the nature of cyber threats has changed dramatically. Threat actors are well organized and well funded, and many of them are known to be supported by nation states. They have sophisticated technical skills which allow these actors to create custom malware for very specific targets, and they are relentless in pursuit of their objectives. Moreover, almost anyone with a malicious intent can purchase malware and rent botnets on the Dark Web, lowering the bar for criminal entities, nation states, and terrorists to use cyber as a weapon of choice towards their intended purpose.
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security, technology, best practices, information technology, cyber threats, mobility
    
LogRhythm
Published By: G/O Digital     Published Date: Sep 13, 2016
• Getting and staying in front of shoppers is key. 55 percent of respondents would be somewhat to very likely to click on a retargeted ad from a previous website they had visited. • Reviews make a difference to the consumer. Only 8 percent of respondents said online reviews never factor into their decision to purchase at a local retailer. • Relevant Facebook ads work for local retailers. Almost 1 in 2 respondents would be likely to click on a Facebook ad that aligns with their personal needs and interests.
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retail consumers, local stores, consideration phase, repeat customers, consumer survey, social media, facebook ads
    
G/O Digital
Published By: FICO     Published Date: Mar 02, 2018
The role of analytics in managing, improving and ultimately transforming supply chains cannot be understated. But what about the analytics themselves? FICO’s Zahir Balaporia and renowned author Tom Davenport use the term “The Analytics Supply Chain” to reflect that the actual analytics themselves parallel supply chains, with inherent challenges and problems if things “get stuck.” Rethinking analytics in these terms can not only improve supply chain performance, but also any other business problems you seek to solve. This article targets: · Steps in the analytics supply chain and the vital role of data and analytic models · How your predictions, recommendations and insights need to rely on similar attributes to finished manufactured products; · Key questions to ask yourself in determining where you need to fix your analytics supply chain.
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supply, chain, analytics, employee, optimization, organisations, productivity
    
FICO
Published By: Oath     Published Date: May 31, 2017
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
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search advertising, native advertising, search ads, native ads
    
Oath
Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
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native advertising, native ads, search ads
    
Oath
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
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