target

Results 51 - 75 of 936Sort Results By: Published Date | Title | Company Name
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : 
acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : 
acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics, data analytics, online engagement
    
Acxiom Corporation
Published By: Websense     Published Date: Jan 25, 2013
“Is this email a phish or is it legitimate?” That’s the question that employees — and executives in particular - read this white paper to learn guidance on how to recognize advanced threats and protect yourself from them.
Tags : 
phishing, targeted attacks, websense, security, scams, defence, key topics, security guidance
    
Websense
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Targeted threats are increasing at an alarming rate. Malicious actors are evolving their methodologies and are increasingly exploiting the domain name system (DNS) to launch cyberattacks. Learn more about how to proactively protect your company with an additional layer of cloud-based security.
Tags : 
domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
It’s likely not a matter of if, but when your company will fall prey to targeted attack involving malware, ransomware, data exfiltration, or phishing. In fact, 70% of organizations reported a security incident that negatively impacted their business in the past year. Learn more about the realities of cybercrime in today’s hyperconnected world.
Tags : 
domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Cybercriminals are evolving. Increasingly, they are capitalizing on the open and unprotected nature of the Domain Name System (DNS) to launch damaging phishing, malware, and ransomware attacks. How are you proactively protecting your network and users from these targeted threats? Here are five things to ask yourself as you consider a DNS security solution for your company.
Tags : 
domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
DNS is a well-worn data exfiltration and communication vector. Explore why targeted threats continue to use the DNS protocol to exfiltrate sensitive information, how it’s done, and what might be next in the evolution of this attack vector.
Tags : 
domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Examine the business impact of malware, ransomware, and phishing, as well as the cost of the average data breach. Given the significant economic impact of these threats, understanding your financial exposure and employing a layered defense simply makes sense.
Tags : 
domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Dell EMC     Published Date: Aug 17, 2017
This report highlights a unique approach to enabling IT to succeed in the digital age—a fully engineered converged infrastructure with richly supported capabilities for management, updates and configuration, security, and overall resilience. In particular, this report targets Dell EMC’s distinctive leadership in converged/hyper-converged infrastructure, while highlighting the many compelling benefits achieved in two real-world deployments: an enterprise and a global service provider.
Tags : 
it transformation, digital transformation, converged infrastructure, hyper-converged infrastructure, deployments
    
Dell EMC
Published By: Akamai Technologies     Published Date: May 08, 2017
• Our survey of companies that currently offer, or plan to launch, so-called “direct to consumer,” or over-the-top (OTT), video services in the market suggests that the industry is maturing. Though 51 percent of those surveyed view their video service as a money-making venture, 49 percent see it as providing some other primary benefit to the company. Not only are the types of OTT video services offered to consumers becoming more diverse, but the marketing and distribution are also improving such that target audiences are more likely to find new services intended for them
Tags : 
video services, akamai, marketing, distribution, audience targeting, service optimization
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : 
api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Sage People     Published Date: Jan 04, 2019
We are in the midst of a global productivity crisis. The IMF estimates that if productivity growth had followed its pre-2008 financial crisis trend, overall GDP in advanced economies would be about 5% higher today. However, to blame everything on the financial crisis is misleading. The overall trend in productivity growth is stagnant and has been on a downward trend for the last several years. This is costing the U.S. a staggering $450–$550 billion a year. In the U.K., concern is such that there have been calls for the government to set new targets and create an independent watchdog to monitor progress to improve national productivity. There is also a workforce engagement crisis. Most people are simply not engaged at work, with industry research showing that typically 66% of people are either partly or not engaged at all at work. This means that only 1 in 3 people at work are fully motivated and productive. Yet most companies are oblivious to this fact. Some run annual emplo
Tags : 
    
Sage People
Published By: Sage EMEA     Published Date: Dec 19, 2018
We are in the midst of a global productivity crisis. The IMF estimates that if productivity growth had followed its pre-2008 financial crisis trend, overall GDP in advanced economies would be about 5% higher today. However, to blame everything on the financial crisis is misleading. The overall trend in productivity growth is stagnant and has been on a downward trend for the last several years. This is costing the U.S. a staggering $450–$550 billion a year. In the U.K., concern is such that there have been calls for the government to set new targets and create an independent watchdog to monitor progress to improve national productivity. There is also a workforce engagement crisis. Most people are simply not engaged at work, with industry research showing that typically 66% of people are either partly or not engaged at all at work. This means that only 1 in 3 people at work are fully motivated and productive. Yet most companies are oblivious to this fact. Some run annual employee sa
Tags : 
    
Sage EMEA
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : 
adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Tags : 
adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : 
adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues, ad targeting, target audiences, social media audience, spend forecast, social media, internet marketing
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : 
adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
Tags : 
adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : 
adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments, marketing research
    
Adobe
Published By: Pega     Published Date: Apr 04, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
Tags : 
    
Pega
Published By: VMware     Published Date: Oct 05, 2015
Security breaches targeting government and military data centers are increasing. Attackers have learned to defeat current means of physical network security, which emphasize perimeter defense. Today, organizations must protect the workloads inside the data center, utilizing a concept called micro-segmentation to build a “Zero Trust” network. But that has been unrealistic, requiring too great an investment in hardware, time, and manpower — until now, that is. Download this use case from VMware and Carahsoft® now to learn why.
Tags : 
vmware, cybersecurity, vmware nsx, security breach solutions, microsegmentation, zero trust, zero trust network, carahsoft
    
VMware
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
Tags : 
    
Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : 
api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.


Featured FREE Resource: