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Published By: HackerTarget.com LLC     Published Date: Apr 27, 2011
Report detailing the web technologies in use by the worlds top 1 million websites.
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web technology, security, cms, websites, server side scripting
    
HackerTarget.com LLC
Published By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
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spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how to properly leverage your social media networks in order to properly identify your specific audience and target their wants and needs.
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segmentation, targeting, social audience, leveraging social media, social media, netoworks, social media networks, target audiences, brand
    
Spredfast, Inc.
Published By: IBM     Published Date: Feb 21, 2013
CFOs should consider “The Last Mile of Finance” as a target for cost control, process optimization, and risk reduction that can enable finance to better support the strategic goals of the organization.
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automation, last mile, finance, sec, xbrl, extensible business reporting language, reporting, cfo
    
IBM
Published By: Endace     Published Date: Aug 20, 2012
Organizations don't know what's going on inside their networks, and that's costing them real money. Deploying an intelligent recording fabric with guaranteed 100% packet capture, accuracy, and storage is fundamental to solving the problem. But how do you embrace the new paradigm? To get started, create a list of the system criteria that are mandatory to delivering reliable and complete visibility information to your engineers, so you can be sure their decision-making is on target.
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endace, technology, white paper, network, intelligent recording fabric, infrastructure, business risk, intelligent network
    
Endace
Published By: Infogroup Targeting Solutions     Published Date: Oct 01, 2013
In this whitepaper, learn best practices on how you can better target consumers that are now eligible to receive benefits under the Affordable Care Act.
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Infogroup Targeting Solutions
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
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brand management, branding, marketing, sales, sales marketing, rocketfuel
    
Rocket Fuel
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics, on-site search, advertising agencies, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
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content marketing, digital marketing, online marketing, online marketers, adobe
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
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consumer targeting, targeting, brand messaging, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding, internet marketing, e-commerce
    
Adobe
Published By: FireEye     Published Date: Sep 11, 2012
Advanced Targeted Attacks: How to Protect Against the Next Generation of Cyber Attacks
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cyber attacks, it security, targeted attacks, malware
    
FireEye
Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
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email marketing, email automation, conversion rates, email targeting
    
PulseConnect
Published By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
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email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft, gamersfirst, triggered emails
    
PulseConnect
Published By: Mimecast     Published Date: Apr 04, 2013
The secure email gateway market is mature. Buyers should focus on strategic vendors, data loss prevention capability, encryption and better protection from targeted phishing attacks.
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email, security, dlp, data loss prevention, encryption, business continuity
    
Mimecast
Published By: ServiceNow     Published Date: Apr 19, 2013
Providing a good online shopping experience starts with understanding customer needs and expectations in order to deliver suitable goods and services. Employees expect a similar experience with a Service Catalog. An effective business service catalog captures employee needs and communicates negotiated service offerings and service level agreements. However, hitting service level targets requires more than just listing services. It’s essential to provide an automated self-service portal and open communication.
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employee needs, service offerings, service level agreements, automation, self-service, communication
    
ServiceNow
Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, win rfps, new online strategies, new online marketing, emerging marketing, advertising agencies, internet marketing
    
Semcasting
Published By: Semcasting     Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, digital target, online marketing strategies, ip address targeting, ip geo targeting ip zones, online retail marketing, retail marketing, online privacy, third-party cookies, retargeting, retail marketing services
    
Semcasting
Published By: Arbor     Published Date: Sep 20, 2013
Financial services companies have been the target of a serious, sustained, and well-funded DDoS campaign for more than a year. What these attacks have continued to demonstrate is that DDoS will continue to be a popular and increasingly complex attack vector. DDoS is no longer simply a network issue, but is increasingly a feature or additional aspect of other advanced targeted attacks. The motivation of modern attackers can be singular, but the threat landscape continues to become more complex and mixes various threats to increase the likelihood of success. There have certainly been cases where the MSSP was successful at mitigating against an attack but the target Website still went down due to corruption of the underlying application and data. In order to defend networks today, enterprises need to deploy DDoS security in multiple layers, from the perimeter of their network to the provider cloud, and ensure that on-premise equipment can work in harmony with provider networks for effective and robust attack mitigation
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distributed denial of service, ddos attack, financial services, financial services company, ddos defense, ddos protection, security, finance, ddos mitigation
    
Arbor
Published By: Arbor     Published Date: Sep 20, 2013
In this white paper, John Pescatore of SANS Institute explores how DDoS is used as part of advanced targeted attacks (ATAs) and describes how DDoS detection and prevention tools and techniques can be used against ATAs as well. Today’s DDoS attacks, as damaging as they are, sometimes mask even more threatening and dangerous advanced targeted threats. The good news is that some of the same tools that can detect the footprints of DDoS attacks can also find the telltale signs of ATAs. To be successful, though, enterprises need to coordinate their use of both types of logs and adjust their monitoring parameters correctly. They must also eliminate operational gaps, such as unclear lines of security authority, and limit the use of managed security services that can deprive enterprise security managers of the data they need to detect and stop DDoS attacks and ATAs.
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distributed denial of services, ddos attack, ddos detection, ddos mitigation, security, advanced targeted attacks, mitigation, detection
    
Arbor
Published By: Turn     Published Date: Mar 13, 2013
Tech for Cross-Channel Ad Targeting
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cross-channel ad targeting, advertising strategy, real-time bidding, digital marketing, advertising agencies, internet marketing
    
Turn
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