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Published By: Instructure     Published Date: Jun 14, 2019
At Bridge, we know that a big problem facing sales leaders is not being able to onboard or train reps quickly enough to reach targets. In fact, it takes 50% of new reps 6 to 10 months to contribute to quotas. This guide is for sales leaders looking to elevate their teams and realise faster, more effective onboarding from 'Day One'. It helps at every step in the onboarding process, from hiring to providing reps with continuous learning.
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Instructure
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
    
Location3
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
Malicious cryptomining has consistently been one of the top threats across all internet activity in 2018. Cryptocurrency’s market volatility could make it much more lucrative than ransomware. Find out who they’re targeting and how to protect your network.
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Cisco Umbrella EMEA
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
The rise of ransomware over the past few years is an ever-growing problem that has quickly become an extremely lucrative criminal enterprise. Targeted organizations often believe that paying the ransom is the most cost-effective way to get their data back — and, unfortunately, this may also be the reality.
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Cisco Umbrella EMEA
Published By: CrowdStrike     Published Date: May 21, 2019
Stories from the front lines of Incident Response in 2018 and insights that matter for 2019 Threat actors are continuously adopting new means to achieve their objectives. Drawn from real-life client engagements, the annual CrowdStrike Cyber Intrusion Services Casebook 2018 provides valuable insights into ever-evolving attacker tactics, techniques and procedures (TTPs). The CrowdStrike Cyber Intrusion Services Casebook, 2018 provides expert, real-world analysis and practical guidance that can further your organization’s progress toward that goal. It also describes the strategies the CrowdStrike Services team used to quickly investigate, identify and effectively remove dangerous threats from victims’ networks. Download the Cyber Intrusion Casebook to learn: • The emerging trends observed in attack behaviors, including the tactics threat actors use to gain entry and maintain a foothold in targeted environments • Key takeaways — based on the CrowdStrike Services team’s extensive experience
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CrowdStrike
Published By: Instructure     Published Date: May 17, 2019
At Bridge, we know that a big problem facing sales leaders is not being able to onboard or train reps quickly enough to reach targets. In fact, it takes 50% of new reps 6 to 10 months to contribute to quotas. This guide is for sales leaders looking to elevate their teams and realise faster, more effective onboarding from 'Day One'. It helps at every step in the onboarding process, from hiring to providing reps with continuous learning.
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Instructure
Published By: TIBCO Software     Published Date: May 16, 2019
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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data, applications, analytics, algorithms, innovation, cloud, technology, customer, banking
    
TIBCO Software
Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
Cybercriminals have been upping their game this year; the use of file-less attacks with macros and PowerShell scripts to evade preventive defenses and sandboxes mean that they are getting better than ever at using phishing, social engineering and drive-by techniques to gain initial footholds in private domains – and once they arrive, they are often avoiding detection for extended periods of time. Between April and July 2018, Fidelis interviewed over 580 security professionals from around the globe to understand how they are shifting their detection strategies and how confident organizations are in their ability to not only prevent targeted attacks – but root out threats that have by-passed traditional preventive defenses.
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Fidelis Cybersecurity
Published By: MalwareBytes EMEA     Published Date: May 10, 2019
Enterprises, beware. Threat actors are continuing to eye businesses for high returns on investment in Q1 2019, breaching infrastructure, exfiltrating or holding data hostage, and abusing weak credentials for continued, targeted monitoring. From a steadfast increase of pervasive Trojans, such as Emotet, to a resurgence of ransomware lodged against corporate targets, cybercriminals are going after organizations with a vengeance. Yet every cloud has a silver lining, and for all the additional effort thrown at businesses, consumer threats are now on the decline. Ransomware against consumers has slowed down to a trickle and cryptomining, at a fever pitch against consumers this time last year, has all but died. Interestingly, this has resulted in an overall decline in the volume of malware detections from Q4 2018 to Q1 2019. While threat actors made themselves busy with challenging new victims, they ensnared targets in the old ways, using tried-and-true malspam and social engineering tactic
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MalwareBytes EMEA
Published By: MalwareBytes EMEA     Published Date: May 10, 2019
Ransomware has taken the world by storm. CryptoWall extorted an estimated $18 million, and WannaCry locked up more than 230,000 computers across the globe in 2017. Companies of all sizes are sitting up and taking notice. Even brands with a strong security investment have fallen victim. We’ve seen ransomware cripple businesses: nearly 19% of businesses stop operations immediately after discovering a ransomware attack.1 Hospital emergency rooms forced to turn people away; global shipping logistics experience massive disruption; and even a summer blockbuster movie held up for ransom. The FBI estimates ransomware is now a billion-dollar business. Ransomware has been around for a while, and it has spiked in recent years. It secured 5th place as the most common variety of malware in 2017, up from 22nd place in 2014.2 Originally ransomware targeted individuals and was considered a consumer nuisance. It has now become a business menace.
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MalwareBytes EMEA
Published By: Akamai Technologies     Published Date: May 06, 2019
Media organizations, gaming companies, and the entertainment industry are among the biggest targets of credential stuffing attacks. The people behind these attacks realize the value of an account, whether it’s to a streaming site, a game, or someone’s social media account. And, they’re willing to do whatever it takes to steal them. This report provides an overview of the recent credential stuffing attacks against these sectors and the risks these attacks pose. We’ll also explore some of the ways adversaries conduct these attacks.
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Akamai Technologies
Published By: Global Payments     Published Date: May 02, 2019
The economic face of the APAC region is changing. While the East has long been considered a source of competitively priced raw materials and manufacturing services, the spending power of its inhabitants - and their increased fondness for international travel - has transformed it into a force to be reckoned with. It’s estimated that, over the next five years, 88% of the growth in the global middle class will be in the Asia Pacific region.1 If multinational companies hope to take advantage of this vast new target market, they will need to adapt their expansion strategies and offer APAC customers a tailored retail experience.
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apac growth, global payments, luxury brands, trusted payments, localized purchasing, retail, wechat pay, alipay, chinese wallets, global commerce, mobile payments, alternative payment methods, chinese wallets, international payment solutions
    
Global Payments
Published By: LiveAction     Published Date: Apr 26, 2019
In March of 2019, Sirkin Research was commissioned by LiveAction to identify the driving forces of network transformation and how the rapidly evolving network environment is impacting network professionals. It is well recognized that network transformations, such as SD-WAN, WiFi, and multi-cloud, edge computing among other trends, are creating a host of new challenges and opportunities for network operations. This research is based on responses from over 163 network and IT professionals in predominantly in enterprise organizations with at least $1 billion in revenue Attached is also the target account list.
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LiveAction
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
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spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
Published By: Panasonic     Published Date: Apr 23, 2019
Mobility is critical to government productivity, but mobile data and devices present attractive targets to cybercriminals seeking to exploit vulnerabilities across the spectrum. Federal agencies are no strangers to cybersecurity attacks, and several recent high-profile breaches involving mobile devices demonstrate ongoing vulnerabilities in government’s expanding network of endpoints. This issue brief describes what can be done to protect devices, data and networks, including multi-factor authentication to authorization controls and user education.
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Panasonic
Published By: Intel     Published Date: Apr 16, 2019
Gartner predicts that the public cloud market will surpass USD 300 billion by 2021 . With the big players (Amazon, Google, Microsoft and IBM) taking home 63 percent of the market share , how will next wave CSPs stand out from the crowd? Download Intel's latest whitepaper, Differentiating for Success: A Guide for Cloud Service Providers' to discover how to offer unique services, including: - Providing workload-specific optimizations, for example machine learning or high-performance computing - Targeting a particular geographical area - Focusing on an industry, such as financial services - Delivering emerging technology, such as virtual reality, in-memory databases, and containerization
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Intel
Published By: BlackBerry Cylance     Published Date: Apr 15, 2019
Artificial intelligence (AI) leads the charge in the current wave of digital transformation underway at many global companies. Organizations large and small are actively expanding their AI footprints as executives try to comprehend more fully what AI is and how they can use it to capitalize on business opportunities by gaining insight to the data they collect that enables them to engage with customers and hone a competitive edge. But, while AI may indeed be the frontier of enterprise technology, there remain many misconceptions about it. Part of the confusion stems from the fact that AI is an umbrella term that covers a range of technologies — including machine learning, computer vision, natural language processing, deep learning, and more — that are in various stages of development and deployment. The use of AI for dynamic pricing and targeted marketing has been in use for a while, but actual AI computing where machines think like humans is still many years from becoming mainstream. T
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BlackBerry Cylance
Published By: Rubrik EMEA     Published Date: Apr 15, 2019
From stolen consumer data to sensitive data leaks, it seems that no one’s data has been safe in recent years. For numerous reasons, like misconfigured storage repositories and unpatched vulnerabilities, this trend is likely to continue. The integration of digital technology into all areas of business has resulted in more of our data being stored on computers and websites targeted by hackers, which has significantly increased the number of data breaches as well as organizations’ vulnerability to malware attacks. For example, the Equifax breach impacted 145 MM consumers, and with more employees working remotely on a wide range of devices, the threat landscape has expanded. The meteoric rise of the public cloud has compounded this issue, as data security requires new knowledge and skill sets in short supply, often leading to misconfigured and insecure solutions. Companies need to adopt the approach that every piece of data in their possession, on-premises or in the cloud, must be encryp
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encryption, data, key, cloud, bits, keys, ciphertext, entropy, plaintext, software
    
Rubrik EMEA
Published By: Group M_IBM Q2'19     Published Date: Apr 11, 2019
The increase in sophisticated, targeted security threats by both external attackers and malicious insiders have made it extremely difficult for organizations to properly protect critical and sensitive information. The task of protecting these assets has only grown harder as IT environments have become more complex and widely distributed across geographic locations and in the cloud. Many recent high-profile breaches have one thing in common: They were accomplished through the compromise of passwords. In many cases, end-user passwords are initially hacked through various social engineering techniques. Then permissions are escalated to gain access to more privileged accounts — the keys to the kingdom. This unauthorized access can easily go undetected for weeks or even months, allowing hackers to see and steal information at their convenience. Unfortunately, many IT users lack a full understanding of how privileged accounts function, as well as the risks associated with their compromise an
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Group M_IBM Q2'19
Published By: Pure Storage     Published Date: Apr 10, 2019
Pure Storage, a pioneer in block-based flash arrays, has developed a technology called FlashBlade, designed specifically for file and object storage environments. With FlashBlade, IT teams now have a simple-to-manage shared storage solution that delivers the performance and capacity needed to bring Spark deployments on premise. To help gain a deeper understanding of the storage challenges related to Spark and how FlashBlade addresses them, Brian Gold of Pure Storage sat down with veteran technology journalist Al Perlman of TechTarget for a far-reaching discussion on Spark trends and opportunities.
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Pure Storage
Published By: Illusive Networks     Published Date: Apr 10, 2019
APTs can be particularly harmful to financial service organizations, raising the need for early detection of malicious intruders. This white paper describes three use cases that illustrate how Illusive’s technology provides a nimble, easy-to-manage solution that guards the integrity of SWIFT services, defends legacy, custom, or “untouchable” applications and systems, and helps manage cyber risk during periods of disruptive business change.
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cyber security, deception technology, endpoint security, cyber security, threat management, threat protection, illusive networks, endpoint protection, lateral movement, financial services, advanced threat protection, apt, targeted attacks, network security, enterprise security
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
In today’s healthcare environments, new cyber vulnerabilities and risks open as fast as older ones get remedied. This white paper describes three use cases that illustrate how Illusive’s technology provides a nimble, easy-to-manage solution for stopping attackers that succeed in bypassing security controls.
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cyber security, deception technology, endpoint security, cyber security, threat management, threat protection, illusive networks, endpoint protection, lateral movement, healthcare, advanced threat protection, apt, targeted attacks, network security
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
How well-equipped is your organization to stop malicious attackers once they’re inside your network? According to this study of over 600 IT security professionals, almost two-thirds of respondents lack efficient capabilities to detect and investigate “stealth” attackers before serious damage occurs. Download the report to learn the primary obstacles to better threat detection and incident response, how well organizations are hardening their environments against lateral movement, and how cybersecurity budgets are changing to address the reality that attackers will get in.
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risk management, it security, ponemon institute, ponemon, cybersecurity, research report, cyber attack, data breach, apt, targeted attacks, threat management, cyber crime, cyber risk, illusive networks
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
Illusive Networks is proud to once again sponsor the Cyberthreat Defense Report by CyberEdge Group, now in its sixth year, to help security leaders assess and shape their cybersecurity programs. Download this comprehensive report to learn more about the most wanted security management and operations technology for 2019, which security processes organizations struggle with the most, and how organizations are trying to detect advanced cyberthreats more quickly.
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cybersecurity, cyber threats, apt, targeted attacks, cyberedge, advanced persistent threats, threat management, illusive networks
    
Illusive Networks
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