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Published By: Relevance     Published Date: Mar 03, 2016
Rackspace is achieving the identified goals through an integrated approach of increasing both on-page relevancy and earned media signals. These strategies are aimed at influencing search and directing traffic to its website.
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relevance, bright edge, rackspace, traffic, marketing, search, earned media, relevancy
    
Relevance
Published By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.
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relevance, buyer's guide, seo, marketing, strategy, search marketing, advertising agencies, traditional marketing
    
Relevance
Published By: Relevance     Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
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relevance, marketing, content, content promotion, content marketing, search marketing, advertising agencies, internet marketing
    
Relevance
Published By: HERE Technologies     Published Date: Dec 06, 2018
More than half the world’s population now lives in towns and cities, putting pressure on current infrastructures. As a fast-growing city, Chicago wanted to harness enormous advances in technology to improve quality of life. It created City Tech Collaborative/City Digital. HERE joined the collaborative in October 2017 and this case study takes a brief look at the solutions it has already worked on, including easing congestion on Chicago Cubs games nights. HERE is one of the largest tech companies in Chicago, with more than 1,100 employees invested in it. They are committed to improving quality of life for themselves, their neighbors and future generations of Chicagoans.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Feb 23, 2016
Mobile devices have brought advancements to virtually all aspects of modern life and have had transformative effects on businesses spanning all industries. However, the positive business effects that can be brought about by mobility and "going digital" are not enjoyed as frequently within small and midsize businesses (SMBs) as they are within larger organizations. While potential benefits are there, small and midmarket organizations may have fewer resources available and can find difficulty in realizing the full value of the enterprise mobility infrastructure. Often, organizations find themselves having to make trade-offs between richness of functionality and available resources.
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wireless management, wireless, communications, business practices
    
Cisco
Published By: Cisco     Published Date: Feb 23, 2016
Cisco® Unified Access establishes a framework that securely, reliably, and seamlessly connects anyone, anywhere, anytime, using any device to any resource. This framework empowers all employees with advanced services, taking advantage of an intelligent, enterprise-wide network to increase revenue, productivity, and customer satisfaction while reducing operational inefficiencies across the business. Cisco Unified Access includes services-rich network edge systems and combines a core network infrastructure embedded with integration of productivity-enhancing advanced technologies, including IP communications, mobility, security, video, and collaboration services.
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framework, network infrastructure, communications, optimization
    
Cisco
Published By: Cisco     Published Date: Jun 21, 2016
Industrial enterprises around the world are retooling their factories with advanced technologies to boost manufacturing flexibility and speed, achieving new levels of overall equipment effectiveness (OEE), supply chain responsiveness, and customer satisfaction in the process. This renaissance reflects very real pressures industry players face today. For years, traditional factories have been operating at a disadvantage, impeded by production environments that are “disconnected”—at the very least strictly gated—to corporate business systems, to supply chains, and to customers and partners.
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Cisco
Published By: Cisco     Published Date: Jun 22, 2016
With 50 to 100 billion things expected to be connected to the Internet by 2020, we are now experiencing a major paradigm shift that is revolutionizing business. More and more of the objects we use every day—including those in our factories, utilities, and railroads—are used to capture and distribute information that is helping us know more and do more. The TechWiseTV team and guest experts take an in-depth look at how industries like these are utilizing the data they are gathering from the factory floor all the way out to the field. This exploration into how the Internet of Things actually works in the real world and what your organization must do to take full advantage of it is a great opportunity to understand the practical challenges and specific technology involved in bringing all this potential to life.
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Cisco
Published By: Cisco     Published Date: Jun 21, 2016
Mobile devices have brought advancements to virtually all aspects of modern life and have had transformative effects on businesses spanning all industries. However, the positive business effects that can be brought about by mobility and "going digital" are not enjoyed as frequently within small and midsize businesses (SMBs) as they are within larger organizations. While potential benefits are there, small and midmarket organizations may have fewer resources available and can find difficulty in realizing the full value of the enterprise mobility infrastructure. Often, organizations find themselves having to make trade-offs between richness of functionality and available resources.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Mobile devices have brought advancements to virtually all aspects of modern life and have had transformative effects on businesses spanning all industries. However, the positive business effects that can be brought about by mobility and "going digital" are not enjoyed as frequently within small and midsize businesses (SMBs) as they are within larger organizations. While potential benefits are there, small and midmarket organizations may have fewer resources available and can find difficulty in realizing the full value of the enterprise mobility infrastructure. Often, organizations find themselves having to make trade-offs between richness of functionality and available resources.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Disruptors now harness the power of digital to create new sources of value that reduce costs, improve the customer experience, and scale their offerings. Digital disruptors also enjoy a decided innovation advantage over established companies: they are better able to identify new opportunities, and move faster to take advantage of them. In this intensely competitive environment, startups and agile firms are overturning incumbents with digital business models, products, and services.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Today’s threat landscape is nothing like that of just 10 years ago. Simple attacks that caused containable damage have given way to modern cybercrime operations that are sophisticated, well-funded, and capable of causing major disruptions to organizations and the national infrastructure. Not only are these advanced attacks difficult to detect, but they also remain in networks for long periods of time and amass network resources to launch attacks elsewhere. Traditional defenses that rely exclusively on detection and blocking for protection are no longer adequate. It’s time for a new security model that addresses the full attack continuum—before, during, and after an attack.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Modern networks and their components are constantly evolving and traditional next-generation firewalls are not able to provide the level of protection organizations require. In this paper you will learn: • Why typical next-generation firewalls that focus primarily on application visibility and control offer an incomplete approach to threat defense • What organizations need to defeat advanced threats in a resource-constrained environment • What benefits you can gain with the Cisco Firepower™ Next-Generation Firewall (NGFW), the industry’s first fully integrated, threat-focused NGFW
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
This white paper can help you confirm that your small business or distributed enterprise needs to invest in an effective next-generation firewalls (NGFW) solution. For small businesses, the NGFW should provide an affordable and manageable entrée to advanced threat protection. In branch offices and the distributed enterprise, NGFWs should provide a detection and enforcement point, analyzing real-time threats and network traffic at scale and benefiting from an integrated and holistic view of the network of which it is a part. In both use scenarios, the NGFW should help your organization defend against targeted and persistent malware attacks, including emerging threats.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
When evaluating a next-generation firewall (NGFW) to determine whether the solution can give you comprehensive protection for your entire enterprise, you need to look for seven must-have capabilities. The NGFW should: 1. Integrate security functions tightly to provide effective threat and advanced malware protection 2. Provide complete and unified management 3. Provide actionable indications of compromise to identify malicious activity across networks and endpoints 4. Offer comprehensive network visibility 5. Help reduce complexity and costs 6. Integrate and interface with third-party security solutions 7. Provide investment protection This white paper explains this checklist in depth and provides examples of the benefits a truly effective NGFW solution can deliver.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
What You Will Learn: This document will identify the essential capabilities you need in an advanced malware protection solution, the key questions you should ask your vendor, and shows you how Cisco combats today’s advanced malware attacks using a combination of four techniques: • Advanced analytics • Collective global security threat intelligence • Enforcement across multiple form factors (networks, endpoints, mobile devices, secure gateways, and virtual systems) • Continuous analysis and retrospective security
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
What You Will Learn: Over the years we’ve all heard claims of simple, seemingly magical solutions to solve security problems, including the use of sandboxing technology alone to fight advanced malware and targeted threats. This paper explores: • Where sandboxing technology stands today • Why it fails to meet the needs of organizations • What’s needed for effective malware analysis
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Cisco
Published By: Equinix     Published Date: May 28, 2015
This paper illustrates different perspectives on building a secure and flexible data center platform that sustains growth and innovation and delivers a serious competitive advantage.
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data center, strategic business advantage, hybrid, technology, it demands, data center platform, equinix, equinix solutions
    
Equinix
Published By: SAS     Published Date: Jan 17, 2018
The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence. This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
Insurers have long been plagued by fraud, error, waste, and abuse in health care payments. The costs are huge – amounting to as much as 25 percent of payments made. Today’s data management and analytics platforms promise breakthroughs by incorporating comparative and behavioral data to predict as well as detect loss in all its forms. To explore the opportunities and how insurers can capitalize on them, IIA spoke with Ben Wright, Sr. Solutions Architect in SAS’s Security Intelligence Global Practice.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
The Internet of Things can bring big benefits. But what exactly is IoT, and how are different industries taking advantage of it? This TDWI e-book explores in detail what IoT and the Industrial IoT (IIoT) do for retailers, the automotive industry, state and local governments working with utilities firms, and the manufacturing industry. Common themes include connectedness, data-driven insights, predictive capabilities and transformation.
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SAS
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