web experience customer experience

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Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Dyn     Published Date: Oct 04, 2016
With nearly 80% of businesses experiencing four or more disruptions to their site each month, Aberdeen Group recently conducted a study to get to the root of today's internet performance challenges. Read the findings and discover how companies: Improve resolution times resulting from web outages - 65% of companies experience an hour or more to repair an internet related outage Increase customer satisfaction by 30% - A consistent, reliable and fast web experience is your key to happy, loyal customers Protect revenue - 60% of businesses record a minute of downtime resulting in a $1,000 loss in revenue Are your online services and sites built for resiliency or destined for the headlines? Get the report to find out how leading organizations are bucking the stats and implementing Internet Performance Management (IPM ) tools to boost time to resolution and improve site performance.
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performance management, website, internet, dns
    
Dyn
Published By: IBM     Published Date: Oct 03, 2012
Watch a webcast on making your online customer experience exceptional and how to turn your customers into brand advocates
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online experience, user experience, web experience customer experience, branding, digital marketing, ibm, social business
    
IBM
Published By: IBM     Published Date: May 05, 2016
Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers
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ibm, retail, customer experience, customer experience survey
    
IBM
Published By: Citrix     Published Date: Nov 11, 2015
Join this webinar to hear author Colin Shaw explore the new science of behavioral economics and its impact on customer experience. As a bonus, everyone attending this session will get a free copy of Colin’s book, “Unlocking the Hidden Customer Experience.”
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customer experience, customer's actions, behavioral economics
    
Citrix
Published By: IBM     Published Date: Oct 01, 2012
Today's office is everywhere. Remote devices have created a 24/7, instantaneous response, work environment.
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intranet, web experiences, customer experience, web content management, content delivery
    
IBM
Published By: IBM     Published Date: Oct 01, 2012
Anticipate, engage and deliver exceptional web experiences. Enabling exceptional web experiences that redefine the ways we live, work and play.
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web experiences, content delivery, content management, customer experience, social business
    
IBM
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping, emerging marketing, social media, marketing research
    
Acquia
Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud
    
IBM
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement, emerging marketing
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
Forrester states that businesses today struggle to understand and leverage the tools necessary to create and manage unified, multichannel Digital Customer Experiences across multiple touchpoints including, web and mobile experiences for customer transactions and mobile applications. Read this report to understand how IBM's Digital Experience software is delivering solutions for the emerging Digital Customer Experience platform and integrating best-of-breed components into software offerings that manage multiple facets of the Digital Customer Experience.
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ibm, forrester, digital, customer experience, platforms, integration
    
IBM
Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, marketing, customer experience, customer insight, forrester, digital experience, crm & customer care, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Aug 17, 2016
The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, customer experience, commerce, digital, digital customer experiences, cx metrics, crm & customer care
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, customer experience, forrester research
    
IBM
Published By: Clicktale     Published Date: Jul 06, 2015
Learn why new designs trends aren't always better for engaging visitors. Discover how visitors actually interact with websites, sometimes contrary to what you think. Leverage psychological insights to increase engagement.
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website design, user experience, user interface, digital customer experience, website elements, website layouts, web design, web page design, user engagement, a/b testing, manufacturing, website development, internet marketing
    
Clicktale
Published By: Clicktale     Published Date: Aug 06, 2015
Web site errors eat away at conversions, KPIs, ROI, and revenues. The key to catching elusive website errors? Focus on the users. In this new ClickTale white paper, learn to identify common user dropoff or abandonment behavior patterns – which traditional tools simply cannot see. Once you pinpoint the errors themselves, you can assess their impact on user experience and conversions, and prioritize remediation.
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website design, user experience, errors, web errors, digital customer experience, website elements, website layouts, web design, web page design, a/b testing, marketing errors, customer loyalty, kpis, manufacturing, website development, advertising agencies, internet marketing, e-commerce
    
Clicktale
Published By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
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engagement metrics, engagement optimization, website optimization, web analytics, website analytics, website engagement, user experience, user interface, digital customer experience, user engagement, a/b testing, customer experience, customer experience metrics, data analytics, marketing data, data insights, analytics software, enterprise, search marketing, email marketing
    
Clicktale
Published By: Clicktale     Published Date: Oct 27, 2015
Forms can make or break your business goals. How do yours stack up? In our newest e-book, How Forms Can Confuse, Confound and Chase Your Customers Away, we take a look at some common form pitfalls. Check it out!
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conversion optmization, forms optimization, website optimization, web forms, website analytics, website engagement, user experience, user interface, digital customer experience, user engagement, a/b testing, customer experience, form optimization, checkouts, data insights, analytics software, enterprise, internet marketing, crm & customer care, e-commerce
    
Clicktale
Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care, crm & customer care
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
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crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi, web experience, customer experience, website development, internet marketing, crm & customer care
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
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crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management, digital experience management, compliance, website development, internet marketing, traditional marketing
    
Crownpeak
Published By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
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web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe
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