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Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: Whil Concepts, Inc.     Published Date: Jan 30, 2017
Download these case studies to learn how Whil was able to increase employee satisfaction and decrease employee turnover by introducing mindfulness in the below organizations: Global fashion retailer City government Technology University Leading non-profit Production company Global advertising agency
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mindfulness, wellbeing, wellness, mental wellbeing, emotional wellbeing, stress, resilience, sleep, training, benefits, virgin pulse, jiff, health, fitness, performance, health, sleep, brain training, performance, perks
    
Whil Concepts, Inc.
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
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marketing, facebook, engagement, reach, social media, advertising, social media campaigns
    
Wildfire Interactive
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
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facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising
    
Wildfire Interactive
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Download Best Practices for Engaging Messaging to see how savvy brands are using our six proven strategies to tap into fan passions, trigger instant engagement, and make their fans feel like VIPs.
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facebook, marketing, emerging marketing, context, advertising, social media advertising, context, engagement
    
Wildfire Interactive
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
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facebook, twitter, social media, advertising, marketing, emerging marketing, ads, social advertising campaigns
    
Wildfire Interactive
Published By: WNS     Published Date: Jun 21, 2017
Making key decisions that improve business performance requires more than simple insights. It takes deep data discovery and a keen problem solving approach to think beyond the obvious. As a business leader, you ought to have access to information most relevant to you that helps you anticipate potential business headwinds and craft strategies which can turn challenges into opportunities finally leading to favorable business outcomes. WNS DecisionPoint , a one-of-its kind thought leadership platform tracks industry segments served by WNS and presents thought-provoking original perspectives based on rigorous data analysis and custom research studies. Coupling empirical data analysis with practical ideas around the application of analytics, disruptive technologies, next-gen customer experience, process transformation and business model innovation; we aim to arm you with decision support frameworks based on points of fact.
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cost of goods solid, warehousing and logistics, advertising and promotion, rent, electricity and utilities, floor staff, depreciation, system costs
    
WNS
Published By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
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wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy, optimize keyword bid, bid management software, ppc advertising, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
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wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy, adwords text ads, ppc advertising, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness, email marketing, emerging marketing, internet marketing, marketing research, traditional marketing
    
Wyng
Published By: Yext     Published Date: Apr 15, 2013
The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare, search marketing, emerging marketing
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every law firm the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare, search marketing, emerging marketing
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every doctors office the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare, search marketing, emerging marketing
    
Yext
Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance, email marketing, emerging marketing, crm & customer care, traditional marketing
    
Zuberance
Published By: [x+1]     Published Date: Jan 24, 2007
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
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online ad sale, ad sales, online ad sales, ad serving, graphical/cpm, banner advertising, prestitials
    
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