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Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research, e-commerce
    
Acquia
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
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act-on, marketing, online, agency, automation, internet marketing, marketing research
    
Act-On
Published By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
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mobile impacts, mobile insight, mobile trends, mobile activities, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
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adobe, marketing, data, dmp, agency, marketing roi, marketing research
    
Adobe
Published By: Adobe_Edelman     Published Date: Jun 07, 2017
With the explosion of touch points and ways to communicate, the public today is more connected than ever before with the government. The transformation for your own agency can begin right now. We’ve created this roadmap for understanding what best practices exist and how we can surprise and delight your users with new digital services. You’ll also learn new strategies to help put your agency on the path to digital transformation, as well as practical tips for getting the job done.
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adobe, customer experience, mobile-friendly service, digital growth, public sector
    
Adobe_Edelman
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Asurint     Published Date: Dec 21, 2018
Employers may ask a consumer reporting agency (CRA) to implement internal systems to evaluate background checks as part of the hiring process. An adjudication matrix (also known as a hiring matrix) is commonly used by employers to designate what types of crimes over certain time periods may make an individual ineligible for employment. An adjudication matrix will typically contain labels such as “clear” or “ineligible” that designate how the individual’s background check results lined up with the matrix.
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Asurint
Published By: AWS     Published Date: Dec 17, 2018
Watch this webinar to learn how Tr?v Insurance Solutions, an insurance agency licensed to sell on-demand property and casualty insurance products, adopted DgSecure on Amazon Web Services (AWS) to anonymize production data to help comply with GDPR and other data privacy regulations. The solution helps Tr?v meet privacy standards while enabling its analytics teams to use data to better serve its clients.
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AWS
Published By: Benz Marketing Group     Published Date: Mar 07, 2011
Agency A-List Contender Benz Marketing Group opens several satellite Offices in the State of California, United States
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advertising, marketing, business, economics, growth, public relations, management, california, news
    
Benz Marketing Group
Published By: Bounty Jobs     Published Date: Oct 14, 2015
The BountyJobs Direct Hire Agency Benchmarking Reports are released twice a year to provide business leaders with key insights into trends and past performance of the agency recruiting marketplace, where companies seek some of the most highly sought-after candidates.
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Bounty Jobs
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management, search marketing, emerging marketing, advertising agencies, crm & customer care
    
Brandwatch
Published By: Canon Solutions America     Published Date: Oct 17, 2017
Transforming government processes starts with laying the right foundation for your organization’s workflow. Many government agencies have embarked on transformation initiatives; however, there is still room for improvement to build a more stable transformation foundation.
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pii security, pii breach, pii compliance checklist, how to protect pii, pii information security, pii data compliance, pii data protection, pii data breach, pii encryption, pii encryption best practices, public sector printing, secure public sector printing, security breach in public sector
    
Canon Solutions America
Published By: Canon Solutions America     Published Date: May 15, 2019
A data breach can erode public trust and jeopardize your transformation. But in a Center for Digital Government survey, only 26% of respondents were very confident their print environment is secure. Learn where your organization may be vulnerable.
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Canon Solutions America
Published By: Canon Solutions America     Published Date: May 15, 2019
State and local governments can reduce their technology costs by adopting a “best value” approach to procurement. This brief focuses on the benefits of best-value purchasing for your agency’s critical print and document management solutions.
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Canon Solutions America
Published By: Cisco     Published Date: Nov 18, 2015
In this playbook, we provide you with a framework to bring big data to your agency. We break down big data into manageable components to help you understand how to make big data a reality at your agency. Our guide will serve as a roadmap for innovation and provide you with step-by-step instructions to deploy big data at your agency.
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big data, data platform, ioe, analytics
    
Cisco
Published By: Cisco     Published Date: Apr 20, 2016
See Jack? Oh no. Jack is frustrated. He wants to know something: Why can't the people at his agency meet and collaborate on the web with anybody, anywhere, at a moment's notice, without worrying about security?
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cisco webex, security, fedramp, web conferencing, video conferencing
    
Cisco
Published By: Cisco     Published Date: Jul 11, 2016
In this playbook, we provide you with a framework to bring big data to your agency. We break down big data into manageable components to help you understand how to make big data a reality at your agency. Our guide will serve as a roadmap for innovation and provide you with step-by-step instructions to deploy big data at your agency. This playbook will: - Teach you how to bring big data to your agency. - Identify which programs to select for a big data initiative. - Show you what big data is and how to define it for your agency. - Explore the necessary workforce skills for big data. - Examine what kind of IT supports big data programs. - Provide you with worksheets and activities designed to bring big data to your agency and build your big data roadmap. - Share three government case studies. - Highlight how industry can support government’s big data efforts.
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Cisco
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: Clustrix     Published Date: Sep 04, 2013
Find out how AdScience has been able to increase their revenue potential by five times using Clustrix to optimize bidding for their online ad broker agency. AdScience runs complicated algorithms to process bids for ad space based on click history. It's critical for AdScience to have instant access to smart data.
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adscience, revenue, technology, clustrix, algorithms, case study, best practices
    
Clustrix
Published By: Comcast Business     Published Date: Mar 24, 2015
It’s a transformative time in government information technology. Public sector organizations are moving to the cloud. At the same time, seemingly everything that can be virtualized is quickly heading in that direction. Immersive Web applications are enabling next-generation services, including innovative mobile apps that give agency staff members and constituents anytime access to valuable resources. Video seems to be everywhere, with one research firm estimating that video streaming accounts for more than 53 percent of all downstream traffic in North America. In this white paper from the Center for Digital Government (CDG), we break down what every IT leader needs to know about today’s networking to ensure project success.
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high-performance networks, modern government, cloud, immersive web, mobile technology
    
Comcast Business
Published By: Conductor     Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs. In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
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seo, search engine optimization
    
Conductor
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi, social media, advertising agencies
    
Crimson Hexagon
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