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Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails, emerging marketing, internet marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
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adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies, behavior, engagement, roi, email marketing, emerging marketing, internet marketing, crm & customer care
    
Adobe
Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Allscripts     Published Date: Mar 11, 2015
See how Allscripts Professional EHR™ is helping Choice Medical Group raise its standards of care to an Accountable Care Organization (ACO) level, with analytics, patient engagement and an open framework. Choice Medical Group is an Independent Physicians Association with 40 independent physicians spread across a 70-mile radius in the high desert. This organization must coordinate care with an additional 120 specialists and deliver quality care to an extremely rural population. Allscripts Professional EHR™ is helping the Association raise its standards of care to an Accountable Care Organization (ACO) level, with analytics, patient engagement and an open framework, ensuring that geographic distance does not limit quality care availability.
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allscripts, ehr suite, value based care, aco, accountable care organization, choice medical group
    
Allscripts
Published By: AMD FirePro     Published Date: Apr 18, 2012
Help optimize the performance of your current workstation with the Solidworks special edition of "Workstation Tuning Guide" in association with Develop 3D.
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advanced micro devices, amd, firepro, solidworks, 2012, engineering, optimization, optimisation, certification, designers, engineer, visualization
    
AMD FirePro
Published By: AmVenture     Published Date: May 23, 2017
For many people, owning their own business is the definition of the American Dream. According to the Small Business Association (SBA), there are over 400,000 new businesses started every year. However, keeping that dream alive can be difficult. Here we give you 10 of the most common reasons why small businesses should fail. If you can heed these warnings, you offer yourself a greater chance of success.
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small business, fail, american dream, success
    
AmVenture
Published By: Brainshark     Published Date: Aug 02, 2017
Onboarding – every company does it, but a shockingly few do it really well. In fact, The Sales Management Association found that after sales onboarding is complete, 1/3 of reps still lack proficiency in up to a dozen key selling skills. That’s a LOT of training that goes in one ear and out the other. At best, this leads to slow ramp times for new reps that take far too long to start closing deals. At worst? Your turnover rates skyrocket, forcing you to start all over with a new batch of hires. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding
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sales, sales onboarding, sales blueprint, sales people
    
Brainshark
Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, search marketing, internet marketing, marketing research
    
Brightcove
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world’s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.
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brightwave, email marketing, event marketing, conference, conferences, registrations, register, registration
    
BrightWave Marketing
Published By: ClickMail Marketing     Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
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email service provider, esp, clickmail, roi, dma, direct marketing association, deliverability, marketing channel, ltv, life time value, resource, email automation, cms, content management system, usability, authentication, batch and blast, spam, api, application programming interface
    
ClickMail Marketing
Published By: Concur     Published Date: Feb 04, 2013
Expense fraud costs a median loss of $33,000 in each instance, according to Association of Certified Fraud Examiners (ACFE). Despite the nonchalant attitude of many employees, expense fraud is a crime that affects organizations large and small.
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fraud, expense fraud, corporate expense policy, preventing fraud, identifying fraud
    
Concur
Published By: Cornerstone OnDemand     Published Date: Aug 01, 2009
Insurance is a highly regulated industry that maintains strict licensing requirements. All Aon employees must be trained on certication and licensing requirements as mandated by government, industry associations and Aon's internal corporate governance. Download now to find out why they chose Cornerstone OnDemand.
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cornerstone, aon, compliance, employee development, training, web-based training
    
Cornerstone OnDemand
Published By: Diligent     Published Date: Jul 10, 2017
The Corporate Secretaries International Association (CSIA) is a Geneva-registered global organisation whose mission is ‘‘to develop and grow the study and practice of Secretaryship, to improve professional standards, the quality of governance practice and organisational performance.’’ CSIA was established in 2010 as a not-for-profit organisation committed to improving the recognition and understanding of the practice of corporate secretaryship and the role of the corporate secretary. Its structure as an international federation of professional bodies enables it to effectively represent those practitioners who work at the frontline of governance.
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communication, client-agency relationships, budgeting, digital marketing, personal relation improvement, resource management
    
Diligent
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Navigating Uncertainty & Disruption in a Post-Brexit World Risk management and finance professionals are navigating an unprecedented period of uncertainty. In a post-Brexit world, how can business leaders best navigate disruption? Data has become the most valuable business commodity, but not all data is meaningful. Data that helps you uncover hidden associations with customers, partners and suppliers can be a true catalyst for business transformation and growth. In this ebook, we have mapped out the crucial steps in the journey towards operationalizing relationship data to: - Define Relationship Data - Use relationship data to unlock new opportunities - Apply relationship data across the organization to drive growth
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Dun & Bradstreet
Published By: E.ON     Published Date: Nov 21, 2018
Retail Week- in association with energy supplier E.OM- surveyed 50 senior level retailers in August 2018 that are responsible for sustainability activities at companies with an annual turnover of more than £50m. This whitepaper looks at the results of this survey and takes a closer look at environmentally friendly retailing. Download today to find out more.
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E.ON
Published By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages, superpages, leads, lead generation, egrabber, public
    
eGrabber
Published By: EMA Analyst Research     Published Date: Jun 07, 2016
By viewing this on-demand webinar, you will also discover: • How organizations view their big data initiatives and how they compare with their actual implementation maturity. • Are data lakes becoming a brackish data swamp or a reliable location for data management practices? • How organizations are continuing the trend of implementing the EMA Hybrid Data Ecosystem in association with their big data initiatives.
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EMA Analyst Research
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