customer experience

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Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Oct 12, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Customer experience has quickly moved from competitive differentiator to business imperative. Our commissioned study, conducted by Forrester Consulting, found that organizations proactively making investments to become Experience-Driven Businesses (EDBs) achieve greater results across every stage of the customer journey. And EDBs boost ROI higher than companies that do not. To see how, read The Business Impact of investing in Experience.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Key Findings ? Budgets for analytics tools and talent are going up, as marketing leaders see analytics as a business requirement and source of competitive advantage. ? Marketing analytics users rate functionality, performance, product roadmap and future vision as the primary factors they consider when evaluating vendors. ? Customers of these vendors also report putting a premium on user experience and ease of use among their requirements. ? Digital marketing analytics vendors are addressing these needs by adding more advanced features and investing in upgraded and flexible user interfaces, including intelligent assistants.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
t any moment, anywhere in the world, on any kind of device, a prospect or customer is raising their hand and saying, “I’m your best opportunity. Don’t ignore me.” They’re telling you that by every action they’ve taken and every interaction you’ve had up to that point. You can consider each bit of data you’ve collected across their journey a meaningful expression of intent. And with that, you will know how to give them an experience that’s above their expectations and beyond their imagination. When you can do that, it’s magical. The flow feels seamless and natural to your customer. These in-the-moment, justfor- them experiences move with them from one touchpoint to another and keep them coming back for more. And as the experiences get better and better, so does the likelihood that they’ll take the action you want. Because every customer wants an amazing experience, and every brand wants to deliver one. It thrills you as a marketer and helps you achieve your business goals. Amazing means
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
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adobe, customer experience, web content management, web content management system, website development, internet marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: - Break down internal silos and speak consistently to customers - Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention - Make the transition to real-time personalization?
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adobe, marketing, marketers, customers, customer engagement, customer loyalty, customer retention, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
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adobe, data driven marketing, marketing, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 02, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
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adobe, stock, image, customer experience, social media, creative production, enterprise
    
Adobe
Published By: Adobe     Published Date: Mar 02, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality.
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creative, creative process, customer experience, design, change
    
Adobe
Published By: Adobe     Published Date: Mar 02, 2017
Find out how Adobe Stock can jumpstart your creative process.
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stock, adobe stock, creative, customer experience, content, content creation
    
Adobe
Published By: Adobe     Published Date: Mar 02, 2017
Read this Info-Tech white paper, Security Concerns Overcome: Customers moving to SaaS, and learn five ways you can work with your SaaS vendor that will inspire your confidence in their security skills.
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security, saas, customer experience, cloud computing
    
Adobe
Published By: Adobe     Published Date: Mar 02, 2017
Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes.
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content, content strategy, design, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 08, 2017
This three-part, step-by-step guide to data-driven marketing explains how to use mountains of available data to create the best possible customer experience and grow your bottom line.
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data, data driven marketing, customer experience, customer experience management, big data, step-by-step guide
    
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