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Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
If you're an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, advertising agencies
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, advertising agencies, crm & customer care
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has been the workhorse of online marketing for a while, but finding the right long-term partner continues to elude many retailers.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, crm & customer care
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, crm & customer care
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
Gander Mountain may only have launched their e-commerce site a few years ago, but they are proving to be a quick study in online marketing.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, crm & customer care
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has grown in popularity because it produces results. While in the late 90’s and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, crm & customer care
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, advertising agencies, crm & customer care
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail and AOL, Bronto has outlined design best practices that will help you successfully reach your audience.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, advertising agencies, crm & customer care
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Is your email marketing solution just a communication vehicle or is it built to drive revenue?
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email marketing, email marketing plaform, email marketing solutions
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help.
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email marketing performance, strategic email marketing
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.
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email deliverability, email marketing, dedicated ip, dedicated internet protocol
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
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lifelong subscribers, marketing lifecycle, strategic email marketing
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
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cross=channel marketing, online marketing, email marketing, online channels, internet marketing
    
Bronto
Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing, online shopping, content delivery, multichannel, email marketing, retargeting, display, impressions, revenue, emerging marketing, social media, internet marketing, marketing research
    
Bronto
Published By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
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bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing, path to purchase, order submitting, user experience, internet marketing, website development
    
Bronto
Published By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention, social network, customer engagement, online channel, social media, internet marketing
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
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marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program, email marketing
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices, visual commerce, virtual reality, overseas market
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto
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