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Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo
Published By: Arkadin     Published Date: Sep 11, 2013
In line with economic recovery, marketing professionals are hard-pressed to achieve lofty marketing and sales goals, with increased pressure on driving higher ROI. Webcasts are scalable events enabling marketers to educate prospects, nurture leads, and retain customers without strain on time and budget.
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webcast, web conferencing, webinar, web collaboration, webinars, web events, web collaboration, online meeting, event conferencing, web audio conferencing, arkadin, web conference, marketing events, roi, web meeting
    
Arkadin
Published By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IoT ecosystem capabilities. We see three steps to deliver IoT Channels success: 1. Partner Insights: Identify routes and partners for scalable loT, understanding market segments 2. Partner Journey: Find and engage partners in loT segments to nurture and grow 3. Partner Support: Build and deliver effective IoT partner ecosystem programs
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B Channels
Published By: B Channels     Published Date: Apr 27, 2018
We understand how IIoT (IoT Segment) solutions are designed and delivered through discrete ecosystems, we are able to work with IIoT vendors to identify routes to market, align programs, and partner engagements. We identify, recruit and nurture IIoT ecosystems that drive IIoT sales and delivery
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B Channels
Published By: B Channels     Published Date: May 01, 2018
Many Enterprise & Mid-Market I.T Vendors are offering or moving towards Hybrid Cloud. bChannels has the right expertise and credentials to assess a vendor’s ecosystem & program needs to find, connect and nurture partners on a Hybrid Cloud proposition. Download this paper to find out more
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B Channels
Published By: B Channels     Published Date: May 01, 2018
bChannels goal is to accelerate growth of contributions of partners to client revenues. Download this to learn how how bChannels will enable the fastest moving prospects nurtured to generate own leads.
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B Channels
Published By: BetterUp     Published Date: Aug 14, 2018
"Workday has grown at a rapid pace since the company’s inception. Though this growth was indicative of the company’s success, it had an unintended side effect. Workday faced the same challenge experienced by nearly every high growth company: a tension between growth and culture. The company needed a way to bring all of its employees into its values system quickly, and ensure that people leaders were truly growing and leading in alignment with Workday’s culture. The company also needed a way to help people leaders newer to management learn and on-ramp quickly, in alignment with the speed of the business. One of the steps Workday took to protect and nurture its special culture was reaching out to BetterUp to try out its leadership coaching. In partnership with Workday, BetterUp introduced an initial pilot program focused on people managers, with the goal of helping Workday support and grow its people leaders in the future."
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BetterUp
Published By: BetterUp     Published Date: Oct 29, 2018
"Workday has grown at a rapid pace since the company’s inception. Though this growth was indicative of the company’s success, it had an unintended side effect. Workday faced the same challenge experienced by nearly every high growth company: a tension between growth and culture. The company needed a way to bring all of its employees into its values system quickly, and ensure that people leaders were truly growing and leading in alignment with Workday’s culture. The company also needed a way to help people leaders newer to management learn and on-ramp quickly, in alignment with the speed of the business. One of the steps Workday took to protect and nurture its special culture was reaching out to BetterUp to try out its leadership coaching. In partnership with Workday, BetterUp introduced an initial pilot program focused on people managers, with the goal of helping Workday support and grow its people leaders in the future."
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BetterUp
Published By: BetterUp     Published Date: Dec 05, 2018
"Workday has grown at a rapid pace since the company’s inception. Though this growth was indicative of the company’s success, it had an unintended side effect. Workday faced the same challenge experienced by nearly every high growth company: a tension between growth and culture. The company needed a way to bring all of its employees into its values system quickly, and ensure that people leaders were truly growing and leading in alignment with Workday’s culture. The company also needed a way to help people leaders newer to management learn and on-ramp quickly, in alignment with the speed of the business. One of the steps Workday took to protect and nurture its special culture was reaching out to BetterUp to try out its leadership coaching. In partnership with Workday, BetterUp introduced an initial pilot program focused on people managers, with the goal of helping Workday support and grow its people leaders in the future. "
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BetterUp
Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning, btob, hosted solutions, on-premise, bulldog solutions, lead gen, nurture, convert, sales leads, bds
    
Bulldog Solutions
Published By: Citrix Online     Published Date: Mar 25, 2009
Providing exceptional service to more than 1,000 clients and wooing thousands of prospects was a costly endeavor for Business Fitness, a consulting firm specializing in business efficiency. The company desperately needed a cost-effective tool to help it educate, nurture and convert leads to happy customers without racking up frequent flyer miles.
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gotowebinar, gotomeeting, go to meeting, gtm, gtw, citrix, sales tools, marketing tools, marketing, sales, business fitness
    
Citrix Online
Published By: Citrix Online     Published Date: Jul 02, 2010
This eBook explores how organisations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
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citrix online marketing, social media relationship, real-time collaboration, webinar, gotomeeting
    
Citrix Online
Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask
Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: Demand Frontier     Published Date: Mar 03, 2016
Before launching your first email nurture, webinar or social media campaign take a moment to make sure you’ve got these five things in order.
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business optimization, business strategy, campaign
    
Demand Frontier
Published By: Dun & Bradstreet     Published Date: Jul 15, 2015
Marketers, discover how to use data to uncover the full potential of a lead.
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Oct 30, 2015
Mastering the art of B2B segmentation
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hoover, data, lead, b2b, marketing, lead generation
    
Dun & Bradstreet
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing
    
Eloqua
Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo
Published By: Epicor     Published Date: Oct 29, 2018
Plant. Feed. Nurture. Grow. Retailers today face a variety of new challenges including a concentrated selling season, customers being lured away by big-box stores, and constant margin pressures. In this guide you’ll hear directly from Lawn and Garden retailers and learn how they have leveraged Epicor Eagle N Series to grow their business and drive superior customer service. Epicor Eagle software helps lawn and garden businesses grow and thrive. Download this guide and understand how businesses like yours use retail technology from Epicor to realize a wealth of benefits.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, shopping cart software, customer satisfaction, customer loyalty, point of sale (pos) system
    
Epicor
Published By: GoToWebinar     Published Date: Aug 02, 2011
This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar
Published By: GoToWebinar     Published Date: Apr 08, 2011
This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
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social media relationships, gotowebinar, webinar, real-time collaboration, social network, widget, citrix
    
GoToWebinar
Published By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
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ibm, energy, analytics, utility, customer experience, data, customer satisfaction, social media, crm & customer care
    
IBM
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