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Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we値l offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we値l break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we値l offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we値l break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we値l offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we値l break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: Akamai Technologies     Published Date: May 08, 2017
We are coming to expect quality video in all our digital experiences from online shopping to on the job training. However, as video technology has become more ubiquitous, it has also become more complex. To deliver a quality experience to users, regardless of their device and connectivity, you need a holistic video strategy. We致e tapped into our experience to present the top issues you must address to ensure a successful online video strategy. Download now to learn more!
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device management, data solutions, system solutions, data breach, mobile management
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
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techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 12, 2017
Online images used to be simple. In the past, they weren稚 the focal point of a page there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today痴 web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don稚 solve this problem completely.
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cloud image management, online images, web applications, devices, web experience
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 19, 2019
Digital security has never taken on greater urgency. Today we live in a fundamentally connected ecosystem where we increasingly work, play, and indeed live most of our lives online. Whether we are enterprise users or endpoint consumers, our digital experiences are increasingly delivered to us on our connected devices - wherever we are, whenever we want them. For InfoSec professionals, this interconnected ecosystem is wreaking havoc with the idea of "the perimeter." In fact, the perimeter as we know it no longer exits. The attack surface is always shifting and continues to disperse across a wider area. At the same time, attacks continue to grow in size and volume, and are increasingly targeted. No longer can you secure the perimeter and trust that nothing will get in or out. What you need to deploy and manage is being redefined right before your eyes, with or without you. You need to take security to the edge.
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Akamai Technologies
Published By: Akamai Technologies Australia     Published Date: Feb 07, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties often using automated tools known as 澱ots. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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Akamai Technologies Australia
Published By: Akamai Technologies Australia     Published Date: Feb 08, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties often using automated tools known as 澱ots. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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control, visibility, customer, financial risk, web fraud, bots, infrastructure
    
Akamai Technologies Australia
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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breakout solutions, blogs, videos, social networks, social media, web 2.0, social media optimization, social media marketing, social influence marketing
    
Breakout Solutions
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove痴 Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
Published By: CA Technologies     Published Date: Aug 21, 2017
By necessity, every company is now a software company. By 2017, two-thirds of customer service transactions will no longer require the support of a human intermediary. That means that if you haven稚 already done so, you must adapt your business model to meet the needs of online customers. Failure to do so will put you at a severe competitive disadvantage. And chief among those demands is that you provide an exceptional user experience. App speed, reliability and ease of use are the new currency in this fast-changing landscape. In fact, app characteristics such as convenience and the ability to save users time can enhance brand loyalty by 60 percent or more.
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CA Technologies
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today痴 application economy every company is a software company, no matter what industry it is in: Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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CA Technologies EMEA
Published By: Cisco     Published Date: Nov 30, 2016
It's important to be prepared for any meeting and online meetings are no exception. The value of video conferencing and webinars is well established. But online meetings have different things to consider than when meeting in-person. Users responding to an IDG Research Services survey cited technology challenges, reliability of network connections, and participant engagement as the top obstacles that they face when collaborating online
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Cisco
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.
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old spice, online conversations, measuring consumer engagement, social media
    
Crimson Hexagon
Published By: Dell EMC     Published Date: Aug 17, 2017
Databases are often the driving force behind a company痴 mission-critical work. They power online stores, confidential records, and customer management systems, so a solution that sustains high levels of database work can be a big advantage as your company grows. We found that the Dell EMC VxRail P470F hyperconverged system with VMwareョ vSAN could allow you to do more database work than the HPE Hyper Converged 380 (HC 380) with StoreVirtual VSA. The four-node Dell EMC solution processed more orders with faster response times, so more users can fulfill requests quicker謡hether they池e placing orders in a store, accessing databases of client info, or adding to company records.
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database, database solution, hyperconverged system, database performance, database optimization
    
Dell EMC
Published By: dynatrace     Published Date: Mar 04, 2015
Will your online business actually be able to keep up with increased demand and the increasingly less forgiving expectations of your users when your big event season occurs? If you池e not sure, or even if you think you are, this brief guide and check list can help you as you head into your peak online period. This guide summarizes feedback from hundreds of leading companies that we致e worked with and creates what most would consider a 都urvival guide for any big season or peak online event. The ultimate goal is high conversion rates, followed by implementing changes based on lessons learned post-event. In addition, this guide will help teams plan for the explosion of today痴 mobile online shoppers!
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survival guide, conversion, online business, mobile, shoppers
    
dynatrace
Published By: Ektron     Published Date: Aug 26, 2009
Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not.
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social media, ektron, intranets, powerpoint, word of mouth, marketing, .net, cms, facebook, twitter
    
Ektron
Published By: Entrust Datacard     Published Date: Jul 30, 2008
This white paper outlines issues with managing online identities across a diverse customer base when faced with increasing threats. It proposes a common sense approach that matches security to the assessed risk for users, actions and applications.
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entrust identityguard, versatile authentication platform, entrust, authentication, password management, identity management, iam, internet security, online security
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jan 16, 2015
With every new data breach revealed or costly identity-theft case reported, confidence in data security and the protection of private identity information transactions and overall trust erodes. This loss of confidence in online services and reputation can have a direct impact on trust from end-users, customers, employees, partners, vendors and more. With significant advances in criminal threats both in sophistication and sheer frequency all enterprises are urged to bolster defenses, authenticate digital identities and safeguard sensitive information. Entrust offers five specific best practices with emphasis on strong authentication, identity assurance, mobile enablement and general layered security that can help protect against targeted attacks now and over the long term.
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entrust, server, risk, assessment, authentication, standards, layered, authentication, education, malware, threats, mobile, data, security, integration, deployment, certificates, identity
    
Entrust Datacard
Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement, website development, emerging marketing, marketing research
    
Evergage, Inc.
Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media
Published By: Fujitsu America, Inc.     Published Date: Jan 21, 2019
Over the last 15-20 years, educational researchers have studied the impact of online environments, technology in classrooms, and applications that support teachers. The transfer of knowledge in online environments (Merges 2011) sets a framework that could be applied to research in AR & VR as collaborative environments become available. Electronic environments offering a shared portal for multiple users afford teachers and researchers the opportunity to study group work among students. To find out how Fujitsu could help enhance your AR & VR solutions download this whitepaper today. Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Fujitsu America, Inc.
Published By: GeoTrust     Published Date: Oct 06, 2014
Without trust, no website or online service can succeed in the competitive online marketplace. This year has seen a spate of breaches that have targeted the systems of Certificate Authorities (CAs), the companies that prove websites and services are secure and safe to use. Some of these attacks have undermined the trusting relationship between users and even well-known online brands. The changing security landscape has demonstrated not all CAs are the same, and choosing the right CA is critical to running and maintaining a safe and trusted online business. This white paper looks at the role of CAs in web security, including what measures a CA can take to promote trust in its certificates and the criteria to consider when choosing the best CA for the job.
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certificate authority, web security, security landscape, online service, trusting relationship, certificate authorities
    
GeoTrust
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