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Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Advizex     Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it. Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
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sap hana, sap, real time analytics, raw data, generation, analytics, big data, business intelligence, trusting big data, insight, action
    
Advizex
Published By: Aerohive     Published Date: Feb 06, 2008
Yesterday’s fat access points and legacy wireless LANs typically can’t handle mission-critical, real-time applications, nor do they have a migration path to 802.11n. Aerohive Networks has developed a new controller-less architecture that provides an innovative way to handle tomorrow’s wireless challenges – like voice over WLAN and migrating to 802.11n – without costing you a fortune. This paper discusses the benefits of this approach and the key underlying technologies of cooperative control, including best path forwarding and policy enforcement at the edge.
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business, roi, tco, wireless lan, enterprise wireless, economics, cooperative control, aerohive, aerohive networks
    
Aerohive
Published By: Aerohive     Published Date: Feb 06, 2008
Are you looking to reduce the operational cost of your existing wireless LAN, and to make it support mission-critical, real-time applications and 802.11n? At the same time, are you challenged with the cost and complexity associated with most next-generation wireless LAN architectures? Check out the enterprise-class, cost-effective new cooperative control architecture from Aerohive Networks. In this real-world case study, you’ll see how Aerohive Networks' cooperative control architecture combines the linear cost modeling of autonomous APs and the operational advantages of controller-based approaches.
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business, roi, tco, wireless lan, enterprise wireless, economics, cooperative control, aerohive, aerohive networks
    
Aerohive
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2018
Which bot management solution is right for you? Bots are responsible for 30% to 70% of website traffic. They range from good to middling to bad, and from simple to sophisticated. Many bot management vendors say they can solve your bot problem. But can they really? This e-book provides guidance on how to evaluate bot management solutions and understand what the differences mean for you and your customers. We cover the top 10 things to consider when selecting a bot management solution, from accuracy and API protection to flexibility and resilience over time.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 02, 2018
Which bot management solution is right for you? Bots are responsible for 30% to 70% of website traffic. They range from good to middling to bad, and from simple to sophisticated. Many bot management vendors say they can solve your bot problem. But can they really? This e-book provides guidance on how to evaluate bot management solutions and understand what the differences mean for you and your customers. We cover the top 10 things to consider when selecting a bot management solution, from accuracy and API protection to flexibility and resilience over time. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
Traditional remote access technologies—like VPNs, proxies,and remote desktops—provide access in much the same way they did 20 years ago. However, new and growing business realities—like a growing mobile and distributed workforce—are forcing enterprises to take a different approach to address the complexity and security challenges that traditional access technologies present. Read this whitepaper to learn 5 key reasons why it’s time for enterprises to adopt a new remote access model.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 07, 2019
Traditional remote access technologies—like VPNs, proxies,and remote desktops—provide access in much the same way they did 20 years ago. However, new and growing business realities—like a growing mobile and distributed workforce—are forcing enterprises to take a different approach to address the complexity and security challenges that traditional access technologies present. Read this whitepaper to learn 5 key reasons why it’s time for enterprises to adopt a new remote access model.
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Akamai Technologies
Published By: AlienVault     Published Date: Oct 21, 2014
While vulnerability assessments are an essential part of understanding your risk profile, it's simply not realistic to expect to eliminate all vulnerabilities from your environment. So, when your scan produces a long list of vulnerabilities, how do you prioritize which ones to remediate first? By data criticality? CVSS score? Asset value? Patch availability? Without understanding the context of the vulnerable systems on your network, you may waste time checking things off the list without really improving security. Join AlienVault for this session to learn: • The pros & cons of different types of vulnerability scans - passive, active, authenticated, unauthenticated • Vulnerability scores and how to interpret them • Best practices for prioritizing vulnerability remediation • How threat intelligence can help you pinpoint the vulnerabilities that matter most
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vulnerability, management, risk, prioritize, profile, environment, data, asset value, network, authenticated, unauthenticated, remediation, best practices, intelligence, scores, attacks, policy violations, compromise, ex filtration, exploit
    
AlienVault
Published By: AlienVault     Published Date: Mar 30, 2016
Get Real-Time Threat Detection Starting on Day 1 with AlienVault USM Download a free, 30-day trial of AlienVault USM to experience the power of our all-in-one security platform. You’ll see how easy it can be to protect and defend against today’s threats with all of the essential security tools you need. Experience how USM makes it easy to: • Discover all IP-enabled assets on your network • Identify vulnerabilities like unpatched software or insecure configurations • Detect malware like botnets, trojans & rootkits • Speed incident response with remediation guidance for every alert • Generate accurate compliance reports for PCI DSS, HIPAA and more Download Your Free Trial Now!
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Get All 5 Chapters of AlienVault’s How to Build a Security Operations Center (On a Budget) in 1 eBook! You'll get an in-depth look at how organizations with limited resources can set up a successful operations center for monitoring, detecting, containing, and remediating IT threats across applications, devices, systems, networks, and locations. The chapters you'll read focus on: • The roles and responsibilities involved in a security operations team • The key processes you'll need to build a security operations center • The essential security monitoring tools needed for a fully functional security operations center • How threat intelligence is used in a security operations center • Real world examples of how organizations have used AlienVault USM to power their security operations center For many organizations (unless you work for a large bank), building a SOC may seem like an impossible task. With limited resources (time, staff, and budget), setting up an operations center supported b
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AlienVault
Published By: Anaplan     Published Date: Mar 29, 2018
Disruptive innovation, new business models, and globalization have accelerated the rate of change for every business. To stay competitive, organizations are revising their business models, product sets, and other critical aspects of their operations on a much more frequent and continuous basis. These organizations realize that real-time strategic planning and performance management are not just “nice to have” but “must have” capabilities. Yet many organizations still struggle to implement these capabilities. As a result, they’re unable to quickly revise their strategies, implement plans, and monitor results.
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strategic, planning, innovation, business, globalization, organizations
    
Anaplan
Published By: Anaplan     Published Date: Aug 28, 2018
For many years, large corporations have employed financial planning and analysis professionals to oversee budgeting, planning, forecasting and analysis. But the sea-change in technology, data and the competitive landscape is having a sustained impact on the FP&A function as it transforms from a predominately budgeting function to a forward-focussed strategic contributor. Now, as new cloud technology makes implementing modern FP&A quicker and cheaper, the function has become more accessible to medium-sized, or even smaller, organisations. There is a nascent but growing realisation that this corner of the finance function should be demanding more of an organisation’s attention, large or small, because having accurate and timely visibility, further into the future, could mean the difference between success and failure in today’s highly uncertain and volatile business environment.
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rise, fp&a, corporation, professional, landscape, technology
    
Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: What digital demand management means in today’s market The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
For many years, large corporations have employed financial planning and analysis professionals to oversee budgeting, planning, forecasting and analysis. But the sea-change in technology, data and the competitive landscape is having a sustained impact on the FP&A function as it transforms from a predominately budgeting function to a forward-focussed strategic contributor. Now, as new cloud technology makes implementing modern FP&A quicker and cheaper, the function has become more accessible to medium-sized, or even smaller, organisations. There is a nascent but growing realisation that this corner of the finance function should be demanding more of an organisation’s attention, large or small, because having accurate and timely visibility, further into the future, could mean the difference between success and failure in today’s highly uncertain and volatile business environment.
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Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
For many years, large corporations have employed financial planning and analysis professionals to oversee budgeting, planning, forecasting and analysis. But the sea-change in technology, data and the competitive landscape is having a sustained impact on the FP&A function as it transforms from a predominately budgeting function to a forward-focussed strategic contributor. Now, as new cloud technology makes implementing modern FP&A quicker and cheaper, the function has become more accessible to medium-sized, or even smaller, organisations. There is a nascent but growing realisation that this corner of the finance function should be demanding more of an organisation’s attention, large or small, because having accurate and timely visibility, further into the future, could mean the difference between success and failure in today’s highly uncertain and volatile business environment.
Tags : 
    
Anaplan
Published By: Anaplan     Published Date: Apr 02, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Apr 09, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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Anaplan
Published By: Appistry     Published Date: Oct 11, 2007
This white paper describes how software-based, real-time grid environments -- i.e. application fabrics -- are successfully meeting the requirements of today's most demanding applications, delivering scalability, manageability and affordability.
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application, application performance, application performance management, application fabric, application fabrics, grid computing, appistry
    
Appistry
Published By: Apple Corporation     Published Date: Feb 26, 2015
See how you can be more productive in meetings. Innovative apps make it simple and quick to collaborate in real time. Discuss a document with a your team, start a new video conference on the fly, even brainstorm ideas with colleagues. Communicate in new ways on iPad with brilliant detail and immediate impacts.
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Apple Corporation
Published By: Apptio     Published Date: Jul 16, 2019
We know that digital transformation is changing the economics of IT, but is this influencing CXO dynamics and strategic decision-making? To determine this, the Financial Times (FT) Focus partnered with Apptio to survey more than 550 C-suite leaders in technology and finance globally. Download this FT Focus report to discover how to: - Bridge the trust gap and ease tensions between the Office of the CIO and the CFO with accountability and real-time data - Leverage digital transformation to foster greater collaboration and avoid creating blurred responsibilities across the C-suite - Help leaders at global brands embrace AI, reskilling, cloud, Agile, and decentralized decision-making to move at hyperspeed and deliver value.
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Apptio
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: ArborNetworks     Published Date: Feb 12, 2016
Ask any cybersecurity professional and she’ll tell you that her job is getting increasingly difficult. Why? Most will point to a combination of the dangerous threat landscape, IT complexity, and their overwhelming workload. These issues are driving a major transition in enterprise security. Large organizations must move beyond a threat prevention mentality to become proactive cyber-¬-attack “hunters” that constantly monitor their networks for signs of trouble. This shift to proactive hunting will require new technologies that collect, process, and analyze massive amounts of security data, offer intelligent security analytics for real-¬-time incident detection, integrate threat intelligence to align suspicious internal activities with external threats, and provide analysts with the right data analytics features to query and manipulate data for historical investigations.
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arbor networks, enterprise, cyber attack, network, data
    
ArborNetworks
Published By: Arcserve     Published Date: May 29, 2015
Today, data volumes are growing exponentially and organizations of every size are struggling to manage what has become a very expensive and complex problem. It causes real issues such as: • Overprovisioning their backup infrastructure to anticipate rapid future growth. • Legacy systems can’t cope and backups take too long or are incomplete. • Companies miss recovery point objectives and recovery time targets. • Backups overload infrastructure and network bandwidth. • Not embracing new technologies, such as cloud backup, because there is too much data to transfer over wide area networks.
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backup infrastructure, legacy systems, overload infrastructure, cloud
    
Arcserve
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