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Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo
Published By: 8x8 Inc.     Published Date: Nov 17, 2016
Effective quality management lets you improve the performance of contact center agents—and deliver the customer experience your business expects. The ICMI Tool Kit: Quality Management in the Contact Center provides valuable tips you can apply to start improving your contact center operations today. Developed by International Customer Management Institute (ICMI), a leader in contact center training and consulting, the tool kit lays out the foundations of an effective quality management program and offers a step-by-step approach to creating an effective program. Then it provides details to help you: • Perform effective coaching using the SAFE coaching framework • Calculate the ROI of your training and coaching investments • Developing a peer mentor program
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8x8 Inc.
Published By: 8x8, Inc.     Published Date: Apr 26, 2013
What if you could transform your communications system to rival the rich functionality and flexibility of bigger competitors with dedicated IT staff? This new white paper compares the costs and functionality of using a hosted unified communications (UC) system "in the cloud" versus investing in an on-site "premises-based" system. The findings might surprise you. Download this new white paper now to: •Understand the tradeoffs between owning vs. hosted UC systems •Review a dollars-to-dollars comparison in a full total cost of ownership (TCO) study •Learn the pitfalls to avoid when evaluating different UC systems
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unified communications, flexibility, cost advantages, roi, hosted unified communications
    
8x8, Inc.
Published By: A10 Networks     Published Date: Apr 14, 2006
Download this white paper to learn how IAM projects can be practical, affordable and provide quick ROI for companies of all sizes.
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access control, identity management, access management, authentication, roi, return on investment, a10, a10 networks
    
A10 Networks
Published By: Aberdeen Group     Published Date: Jun 02, 2011
The focus of this document is to quantify the cost of IT-induced business downtime.
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aberdeen, datacenter uptime, roi, disaster recovery, best-in-class, industry average, laggard, sla, service level agreement, business continuity, business interruptions, cost of downtime, data protection
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Jul 11, 2011
This document outlines key concerns that exist for both IT and line-of-business videoconferencing stakeholders and is intended to allow both of these constituencies to better understand the holistic challenges and value propositions of videoconferencing.
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aberdeen group, business enterprise videoconferencing, compliance, virtualizing video application, unified communications, video solutions, roi, value proposition, video-enabled, video-aided
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Sep 11, 2012
In this whitepaper, you will see that the financial benefits of cloud computing are very real, the payback period is characteristically very short and the action steps to obtain these savings are very well defined.
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ibm, cloud computing, aberdeen, business technology, business, roi, it environment
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Jul 11, 2011
This document outlines key concerns that exist for both IT and line-of-business videoconferencing stakeholders and is intended to allow both of these constituencies to better understand the holistic challenges and value propositions of videoconferencing.
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aberdeen group, business enterprise videoconferencing, compliance, virtualizing video application, unified communications, video solutions, roi, value proposition, video-enabled, video-aided
    
Aberdeen Group
Published By: Aberdeen-IBM     Published Date: Sep 12, 2012
In this whitepaper, you will see that the financial benefits of cloud computing are very real, the payback period is characteristically very short and the action steps to obtain these savings are very well defined.
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ibm, cloud computing, aberdeen, business technology, business, roi, it environment, application integration
    
Aberdeen-IBM
Published By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Absolute Software     Published Date: Sep 09, 2011
This white paper provides guidelines to help you create policies for computer energy consumption that are sensible and easy to enforce.
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absolute, power saving policy, management, roi, energy savings, policy metrics, network management
    
Absolute Software
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi, search marketing, email marketing, website development, emerging marketing, internet marketing, e-commerce
    
Acrolinx
Published By: Acronis     Published Date: Apr 26, 2011
Closing the Virtualization Loop white paper identifies the objectives in the next phase of virtual machine backup and recovery and provides recommendations on how to improve backup and disaster recovery in a hybrid IT environment.
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acronis, virtualization, backup and recovery, disaster recovery, roi, tco, virtual server backup, virtual server, backup, vmware backup
    
Acronis
Published By: Act-On     Published Date: Aug 28, 2012
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
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lead scoring, lead generation, b2b marketing, generating roi
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools, social media, marketing research, traditional marketing
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy, email marketing, emerging marketing
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy, emerging marketing
    
Act-On
Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi, emerging marketing, internet marketing
    
Act-On
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