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Published By: Adobe     Published Date: Jan 30, 2017
Eine Analyse von Customer Journey, Problembereichen und Problemlösungen beim Automobilkauf
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Adobe
Published By: Adobe     Published Date: Jan 30, 2017
Une analyse du parcours client, des problématiques et des solutions dans le secteur automobile d’aujourd’hui
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Adobe
Published By: Adobe     Published Date: Jan 26, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Jan 26, 2017
Your week is full of deadlines. But in order to meet them, your team often loses hours to exhaustive search and file-sharing practices. Using that time for more creative concepting could make for bigger long-term gains. And Adobe has the tools to help. Adobe Creative Cloud Libraries allow your workgroups to collaborate and share projects across programs and computers—no matter their individual locations. And Adobe Stock seamlessly integrates images for direct placement into apps like Adobe Photoshop, Illustrator, and InDesign. Download Pfeiffer Consulting’s new Adobe Stock Benchmark Reports to learn more about the efficiency and productivity gains linked to using Adobe Stock.
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Jan 26, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Nahe der Küste der westindischen Insel Grenada gedeiht das Meeresleben in der Tiefe der Molinere- Bucht inmitten einer Kunstinstallation lebensechter Mixed-Media-Figuren. Der bildende Künstler und Umweltaktivist Jason deCaires Taylor ist Schöpfer der weltweit ersten Galerie von Unterwasserskulpturen.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
De nos jours, les clients échappent à vos systèmes de gestion de la relation client (CRM) et aux technologies de suivi du parcours de navigation qui vous permettaient de les suivre. I
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crm, customer experience, client experience
    
Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Un marketing axé sur les données pour proposer vos services financiers à vos meilleurs clients
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Alors que vous pensiez avoir  ni dexplorer tous les domaines du digital, le paysage a de nouveau changé. Sachant que les ventes sur Internet et via les canaux mobiles représenteront presque 40% du total des ventes à compter de 2018, il est impératif que les canaux digitaux génèrent du chi re da aires.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Kaum denken Sie, dass Sie sich im digitalen Bereich auskennen, hat sich die Landscha auch schon wieder geändert. Prognosen zufolge wird der Online- und Mobile-Umsatz bis 2018 knapp 40% des gesamten Umsatzes ausmachen. Es liegt also an Ihnen, Ihre digitalenKanäle zur Umsatzsteigerung zu nutzen.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Marketer im Finanzdienstleistungssektor haben im Lauf der Zeit schon viele hervorragende Akquisestrategien kommen und gehen sehen. Einst standen Filialen im Zentrum der Akquise, und das aus gutem Grund. Der persönliche Kundenkontakt bot Unternehmen einen bedeutenden Vorteil beim Ermitteln der Kundenbedürfnisse und beim Empfehlen der richtigen Produkte. Es war möglich, Kunden zu befragen, nachzuhaken, ihre Wünsche festzustellen und sie sogar dazu zu bewegen, an Ort und Stelle auf ihr Konto einzuzahlen.
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Published By: Adobe     Published Date: Jan 20, 2017
This white paper reveals how the world of acquisition has changed.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
This paper explores the five strategies for creating winning customer experiences.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
Pour tous ceux dont l’enfance a été bercée par les dessins animés de Walt Disney, la chanson « Quand on prie la bonne étoile » déclenche en eux une réponse émotionnelle immédiate. Les cordes, les cuivres, les bois et les percussions ravivent des souvenirs empreints de nostalgie.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
?De nos jours, les clients échappent à vos systèmes de gestion de la relation client (CRM) et aux technologies de suivi du parcours de navigation qui vous permettaient de les suivre. Ils naviguent désormais de device en device et de canal en canal, imprévisibles et souvent anonymes. Ils se sont également éloignés de l’entonnoir des ventes, qui autrefois les conduisait lentement mais sûrement de la découverte à l’achat.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
Au large de l’île de la Grenade dans les Caraïbes, au cœur de la baie de Molinere, la vie marine s’épanouit au milieu d’étranges sculptures d’art réalistes. Le sculpteur et conservateur Jason deCaires Taylor a conçu cette toute première galerie de sculptures sous-marines. Cet espace unique a été créé, non seulement pour exposer le talent de l’artiste, mais aussi pour permettre aux gens, à la vie marine et aux fragiles habitats sous-marins de cohabiter en parfaite harmonie.
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Adobe
Published By: CMO.com     Published Date: Jan 17, 2017
2017 Predictions - Digital Transformation, CX Top The List
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cmo, marketing, adobe, subscription, case study, digital trends
    
CMO.com
Published By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
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adobe, experiências digitais, marketing, search marketing, email marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Nov 16, 2016
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
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adobe, stock, stock image, creative, design
    
Adobe
Published By: Adobe     Published Date: Oct 31, 2016
Invest in the future of every student. For a secure future, your students need to not only speak the language of digital, but they have to be well versed in it. Read Growing Digital and learn how you can give your students the skills to create opportunities that will pay dividends long after graduation.
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adobe, education, digital, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
We make it our duty to understand all aspects of digital marketing. For seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
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