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Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: List Sotheby's International Realty, Singapore     Published Date: Feb 13, 2019
Branded residences are luxury homes associated to a premium brand that offers prestige and recognition through association, in addition to services it provides to its owners. The key themes that surround a branded residence are the emphasis on design, services, facilities and amenities, and architecture.
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List Sotheby's International Realty, Singapore
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: E.ON     Published Date: Nov 21, 2018
Retail Week- in association with energy supplier E.OM- surveyed 50 senior level retailers in August 2018 that are responsible for sustainability activities at companies with an annual turnover of more than £50m. This whitepaper looks at the results of this survey and takes a closer look at environmentally friendly retailing. Download today to find out more.
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E.ON
Published By: Vena Solutions     Published Date: Oct 29, 2018
Even after more than 30 years, it's easy to see why Excel remains so popular. It's flexible, powerful and irreplaceable - especially in finance and accounting. But how well does it work in FP&A today? That's the question that Vena and the Association of Finance Professionals set out to answer in this objective research-based guide, Making Excel Work for FP&A. From taking advantage of Excel's full feature set, to adopting FP&A software built around Excel, there's no shortage of ways to get the most out of Excel for your FP&A needs.
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making excel work for fp&a, excel evolution, excel for finance, spreadsheet software, microsoft excel, power bi, financial planning and analysis, cpm, cpm systems, corporate performance management, data analytics, power pivot, microsoft office 365
    
Vena Solutions
Published By: Kronos     Published Date: Sep 24, 2018
This joint research product between IndustryWeek Custom Research and Kronos shines a light on manufacturing strategy, management practices and investment priorities over the next five years and beyond. While U.S. manufacturing employment has declined over the past 25 years, the future outlook is bright. Taken alone, the U.S. manufacturing sector would be the ninth-largest economy in the world, according to the National Association of Manufacturers.
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Kronos
Published By: Google     Published Date: Aug 23, 2018
"In a recent global survey conducted on behalf of Google Cloud in association with MIT SMR Custom Studio, respondents were asked: over the last two years, how has your overall confidence in the security of cloud applications and infrastructure changed? The response showed that 74% of respondents have become more confident in cloud security. Read this report and learn more about the measures organizations are taking to manage security across cloud platforms."
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Google
Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: Google     Published Date: Apr 30, 2018
"In a recent global survey conducted on behalf of Google Cloud in association with MIT SMR Custom Studio, respondents were asked: over the last two years, how has your overall confidence in the security of cloud applications and infrastructure changed? The response was encouraging. 74% of respondents have become more confident in cloud security. The age of unthinking fears about cloud security is over. Not only is cloud adoption rising steadily across geographies, industries and job functions, but confidence in cloud security is rising as well — to the point where increased security is a major reason enterprises opt for cloud solutions. Download this report and find out more."
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Google
Published By: Pure Storage     Published Date: Apr 18, 2018
Massive amounts of data are being created driven by billions of sensors all around us such as cameras, smart phones, cars as well as the large amounts of data across enterprises, education systems and organizations. In the age of big data, artificial intelligence (AI), machine learning and deep learning deliver unprecedented insights in the massive amounts of data. Amazon CEO Jeff Bezos spoke about the potential of artificial intelligence and machine learning at the 2017 Internet Association‘s annual gala in Washington, D.C., “It is a renaissance, it is a golden age,” Bezos said. “We are solving problems with machine learning and artificial intelligence that were in the realm of science fiction for the last several decades. Natural language understanding, machine vision problems, it really is an amazing renaissance.” Machine learning and AI is a horizontal enabling layer. It will empower and improve every business, every government organization, every philanthropy
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Pure Storage
Published By: Rosetta Stone     Published Date: Apr 03, 2018
Manufacturing is a prominent pillar of American growth and prosperity. According to the National Association of Manufacturers, every $1 invested in the manufacturing sector returned $1.81 to the economy in 2015.
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Rosetta Stone
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: TE Connectivity     Published Date: Jan 09, 2018
The concept of an automated home is not a new one: the idea has been floated since the 1930s at World’s Fair venues, and in popular culture as TV shows and movies imagine home life of the future – solidifying the public’s view of the benefits of home automation. In the 1980s, modern versions of the automated home began to turn up in the marketplace. The concept of the “connected house” was first introduced by the American Association of Homebuilders, and formed the basis of what we now consider to be “home automation.” The connected house presented a new way to wire, connect, and control all of the devices in the modern home. However, it proved to be too expensive, cumbersome, and difficult to construct, and became limited to the luxury homebuilder market.
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TE Connectivity
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Intel Corp.     Published Date: Nov 21, 2017
This whitepaper will provide an overview into Artificial Intelligence, as the next big wave in computing.
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Intel Corp.
Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
Published By: Rosetta Stone     Published Date: Sep 29, 2017
Foodservice managers who have lingering doubts about investing in on-site language training should consider this: By 2027, over one million new jobs are expected to be added to the restaurant industry.37 According to the National Restaurant Association, “All of this means that foreign-born employees will be increasingly important to the restaurant industry’s ability to expand and create jobs in the years ahead.”38 For foodservice operators and managers who want to plan for their future now, the question is obvious: What’s the best way to address these issues? Rosetta Stone can provide some answers.
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foodservice, english, language learning, language learning software
    
Rosetta Stone
Published By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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The Starr Conspiracy
Published By: Brainshark     Published Date: Aug 02, 2017
Onboarding – every company does it, but a shockingly few do it really well. In fact, The Sales Management Association found that after sales onboarding is complete, 1/3 of reps still lack proficiency in up to a dozen key selling skills. That’s a LOT of training that goes in one ear and out the other. At best, this leads to slow ramp times for new reps that take far too long to start closing deals. At worst? Your turnover rates skyrocket, forcing you to start all over with a new batch of hires. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding
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sales, sales onboarding, sales blueprint, sales people
    
Brainshark
Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll
Published By: Diligent     Published Date: Jul 10, 2017
The Corporate Secretaries International Association (CSIA) is a Geneva-registered global organisation whose mission is ‘‘to develop and grow the study and practice of Secretaryship, to improve professional standards, the quality of governance practice and organisational performance.’’ CSIA was established in 2010 as a not-for-profit organisation committed to improving the recognition and understanding of the practice of corporate secretaryship and the role of the corporate secretary. Its structure as an international federation of professional bodies enables it to effectively represent those practitioners who work at the frontline of governance.
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communication, client-agency relationships, budgeting, digital marketing, personal relation improvement, resource management
    
Diligent
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
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change, landscape, corporate video production, quantum
    
Quantum
Published By: AmVenture     Published Date: May 23, 2017
For many people, owning their own business is the definition of the American Dream. According to the Small Business Association (SBA), there are over 400,000 new businesses started every year. However, keeping that dream alive can be difficult. Here we give you 10 of the most common reasons why small businesses should fail. If you can heed these warnings, you offer yourself a greater chance of success.
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small business, fail, american dream, success
    
AmVenture
Published By: HotSchedules     Published Date: Mar 29, 2017
How a 6-state Tennis Program Hit a Grand Slam with HotSchedules. Download now to learn more!
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HotSchedules
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