attribution

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Published By: Here Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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Here Technologies
Published By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
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SundaySky
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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Engagio
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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Empyr
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Bizible     Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Learn the 4 core competencies of the marketing operations leader.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting. This guide addresses three issues to help marketers implement better attribution: ? What attribution models are available and which is the right one for my brand? ? Whom will I need to work with and how can I get buy-in? ? How do I build a business case for attribution?
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attribution, digital advertising, marketing, advertising efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
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marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution, omni-channel marketing, marketing data, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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SAS
Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. Download to learn more!
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online advertising, digital marketing, advertising, search marketing, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
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website development, emerging marketing, internet marketing, crm & customer care
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
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attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies, marketing research, traditional marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
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attribution, marketing, sales, attribution model, emerging marketing, marketing research, traditional marketing
    
AdRoll
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