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Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
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ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"To consumers, Amazon is a land of plenty. A place where you can find anything. It’s easy to understand why shoppers start more than half of their online product searches on Amazon — and why more than 100 million people pay for premium Prime memberships to unlock access to exclusive deals. As the marketplace that’s set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase ready shoppers every single day. That’s why it’s so important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up? In this eBook, we break down the essential components you need to address to get your products ready to compete for page one search results: - Your product data - The Amazon Buy Box - Amazon advertising"
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ChannelAdvisor
Published By: Here Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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Here Technologies
Published By: Here Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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Here Technologies
Published By: Avaya     Published Date: Jul 18, 2018
Digital Transformation: Insight into Getting it Right, is new research commissioned by Avaya and undertaken by IDC. The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernisation of business communications infrastructure. Because business communications technology is at the heart of digital transformation.
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Avaya
Published By: Genesys     Published Date: Jul 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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Genesys
Published By: KPMG     Published Date: Jul 11, 2018
In the consumer packaged goods sector, consumer expectations are becoming harder to satisfy profitably. But, with the right focus, it is possible. Read this report to find out: • how top performers are transforming to become customer-centric businesses • how the best brands keep pace with consumers’ changing preferences • how leading organisations are accessing the capabilities they need for growth • what they are doing to win the battle for consumers’ attention. Download the report now
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KPMG
Published By: KPMG     Published Date: Jul 10, 2018
Working out what consumers want – and why – is getting harder. Transactional data and traditional market research and demographic profiles no longer do the job. Our ‘Five Mys’ report proposes a radical new framework for navigating complex consumer decision-making. Read the report to find out: • what the ‘Five Mys’ are and how they affect spending decisions • how to get better at predicting consumers’ changing needs • where different generations are directing their spending • how changing life patterns are creating new opportunities for businesses that can pick up on signals from consumers
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KPMG
Published By: Fiserv     Published Date: Jul 09, 2018
Even with the rise of digital payments, cash is still a popular form of payment. According to the Federal Reserve, consumers use cash to pay for nearly one-third of all retail transactions. For many retailers, a completely "cashless society" is nowhere in sight. Cash management remains one of the most important aspects of managing a retail operation, particularly at quick service restaurants (QSRs) and convenience stores, where transactions are smaller and cash is a preferred method of payment. This white paper, Boost Profitability by Automating Cash, sponsored by Fiserv and Fast Casual, details the steps to manage cash properly and boost profit for your business. Uncover the top reasons and flexible options to automate your cash management. • Time savings • Theft deterrence • Higher accuracy • Better customer service • Real-time data
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cash automation, smart safe, cash loss, cash handling, automated cash handling, cash management, cash reconciliation, manual cash reconciliation, automated cash reconciliation, automated vault, cash counting, cash automation system, cash deposits, cash recycler, cash dispensers, cash drawer, point of sale
    
Fiserv
Published By: Fiserv     Published Date: Jul 09, 2018
Cash may be popular with consumers, but it often presents challenges and extra costs for retailers. Manually handling, counting, reconciling and depositing cash every day, or multiple times a day, can be expensive. Smart safe technology and automated cash handling can help and benefit all areas of your business – from Finance to Operations to Loss Prevention – but, more importantly, your customers. Read this eBook to learn the four key benefits of automated cash handling: • Maximize your cash flow • Gain more flexibility with open systems • Reduce shrinkage and reconciliation • Care for customers instead of counting cash
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cash automation, smart safe, cash handling, cash-in-transit, cash management, cit, cash vault, cash counting, cash reconciliation, cash transaction, fraudulent currency, counterfeit detection, counting errors, shrinkage, reconciliation
    
Fiserv
Published By: Evariant     Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant
Published By: Evariant     Published Date: Jul 02, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Zendesk     Published Date: Jun 29, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk
Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com
Published By: Reputation.com     Published Date: Jun 29, 2018
The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise. In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings. This year, expect to see these four trends move to the forefront: 1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites. 2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings. 3) The voice of the customer will no longer be siloed across disconnected categories. 4) Consumer feedback from reviews and social media will drive operational improvements.
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Reputation.com
Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
Published By: Reputation.com     Published Date: Jun 29, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail.
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Reputation.com
Published By: Tripp Lite     Published Date: Jun 28, 2018
Credit, debit and ATM card fraud costs consumers, merchants and financial institutions billions in losses every year. The payment card industry has responded by creating the PCI security standard. Merchants that fail to comply with PCI face increased risk of security breaches and substantial contractual penalties. Tripp Lite Wall-Mount Rack Enclosures help merchants achieve PCI compliance by securing network/telecommunications hardware and storage media in retail point-of-sale environments and other locations.
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Tripp Lite
Published By: Applause Israel     Published Date: Jun 19, 2018
obile Payments have emerged as a catalyst for transactions across all markets. In underdeveloped markets, mobile payment technology is enabling businesses to sell products and services to consumers that had previously been out of reach. In developed markets, it has made the process of purchasing products and services even simpler. PayPal, one of the most popular digital payment solutions on the market, facilitated $66 billion in payment volume throughout 2015, and now has 188 million active registered user accounts across the US. Furthermore, Statista projects that mobile payments will account for more than $210 billion in transactions by 2019. Mobile payment technology is a step forward in the process of connecting businesses to the people they are serving. However, some merchants will find themselves miles behind their competitors by the time the transition to mobile payments is complete. The reason? A failure to implement the correct mobile payment strategy. An ever-increasing numbe
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Applause Israel
Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel
Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt
Published By: Monetate     Published Date: Jun 15, 2018
Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalisation technology and what companies can expect to gain with implementation. • Four myths about personalisation that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company. • Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools a
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Monetate
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: Jebbit     Published Date: Jun 12, 2018
How can you strike the right balance? It’s paradoxical...and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience. Download this new report to learn: How did we get here? With so much data at our fingertips, what went wrong? How do consumers feel about personalization in 2018? How to get ahead and stay ahead. What data to keep, and what to throw out.
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privacy, paradox, consumer, data, marketers
    
Jebbit
Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS
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