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Published By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
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customer, branding, relationships, consumer, database
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brandís success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, weíll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 30, 2018
Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to explore new ways to connect and engage with existing and future customers. This whitepaper identifies the trends and technologies that will provide the maximum opportunity for marketers to impact business, grow sales and drive retention in 2018. Download this whitepaper to learn from loyalty industry experts about how to leverage these trends and make a huge impact on your loyalty initiatives this year.
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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CrowdTwist
Published By: CrowdTwist     Published Date: Nov 28, 2017
In todayís competitive retail environment, itís not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customersí profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
Published By: CrowdTwist     Published Date: Aug 29, 2017
Millennials have officially surpassed the Baby Boomers as the nationís largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. Itís expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those ?ndings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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CrowdTwist
Published By: CrowdTwist     Published Date: Aug 04, 2017
Millennials have officially surpassed the Baby Boomers as the nationís largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. Itís expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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gen z, millennials, crowdtwist, branding, loyalty, consumers
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 03, 2017
One of the top reasons why consumers participate in a loyalty program is because the rewards and offers are relevant. While affinity for discounts still reigns, consumers today expect more from brands to maintain their loyalty. They want to recognized with exciting rewards beyond just transactional benefits. The best strategy to reward customers is to offer the gift of choice and flexibility. Yet devising the right rewards strategy for your brand may require a test and learn approach. This whitepaper offers a deeper dive into how to develop a loyalty program rewards strategy beyond discounts.
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reward, discounts, program, loyalty
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 03, 2017
So, youíve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! Thatís a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. Itís also one that shouldnít be made lightly. To ensure that you donít skipover any important steps to make your business case, itís crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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CrowdTwist
Published By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
Published By: CrowdTwist     Published Date: Oct 19, 2016
Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.
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loyalty, crowdtwist, gender, brand, emerging marketing, advertising agencies, internet marketing, marketing research
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.
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crowdtwist, loyalty, loyalty marketing, marketing, customer engagement, loyalty programs, emerging marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 12 mobile strategies that can help your brand fuel customer engagement and reinforce loyalty.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy, emerging marketing, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Learn how adding engagement-based drivers to an existing loyalty program can help brands strengthen customer relationships and boost sales.
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crowdtwist, engagement, customer engagement, loyalty, customer loyalty, incremental sales, sales, marketing, emerging marketing, crm & customer care, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy, search marketing, email marketing, website development, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs, emerging marketing, crm & customer care
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesnít happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
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retention, customer, loyalty, strategy, consumers, insights, emerging marketing, social media, internet marketing, crm & customer care, e-commerce
    
CrowdTwist
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 19, 2016
Implementing a surprise and delight strategy is an ideal way to breathe new life into multichannel loyalty marketing initiatives. To be effective, these activities should be part of a structured marketing program.
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crowdtwist, marketing strategies, customer loyalty, marketing initiatives, multichannel loyalty marketing, marketing initiaties, emerging marketing, marketing research
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
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crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends, emerging marketing, social media, marketing research
    
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