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Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: HotSchedules     Published Date: Jan 17, 2019
Founded in 2011 by entrepreneurs Allen Reagan and Walt Powell, Flix Brewhouse is the world’s only first-run movie theatre and fully functioning microbrewery. The operation faced some challenges as the business grew including a lack of of structured training program and disengaged training sessions. With the help of Clarifi Talent Development Flix Brewhouse was able to turn it all around. With a fully functioning training program, Flix Brewhouse now has 71 custom training courses with increased sales and improved service times. With 660 active users in their online training academy, they are able to maintain high-quality service for their customers. Learn how they do it!
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HotSchedules
Published By: CA Technologies EMEA     Published Date: Sep 07, 2018
Business applications have become the battleground for customer loyalty. To compete, IT organizations are under pressure to deliver applications faster and with higher quality. Continuous Delivery (CD) of code offers a solution. CD may be paired with DevOps, Agile and other methodologies. However, QA and testing can be an obstacle to CD’s rapid development and deployment of high quality code. Testers and developers must engage in Continuous Testing, continuously testing software for performance, quality and user experience as it’s being developed. Continuous Testing is not a push button process, though. It requires a comprehensive approach. This paper outlines the common challenges to Continuous Testing and highlights results from real users who have used technology to get to succeed with the Continuous Testing process.
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CA Technologies EMEA
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: HotSchedules     Published Date: Apr 25, 2018
Founded in 2011 by entrepreneurs Allen Reagan and Walt Powell, Flix Brewhouse is the world’s only first-run movie theatre and fully functioning microbrewery. The operation faced some challenges as the business grew including a lack of a structured training program and disengaged training sessions. With the help of Clarifi Talent Development, Flix Brewhouse was able to achieve: - A fully functioning training program - 71 custom training courses with increased sales and improved service times - 660 active users in their online training academy - Maintain high-quality service for their customers Learn how they do it!
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HotSchedules
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in: • Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. • Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. • Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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CA Technologies EMEA
Published By: Progress     Published Date: Mar 26, 2018
Digital transformation has changed the face of business across the globe. New digital technologies— specifically, mobile devices—are opening new avenues for companies to engage their prospects and manage their operations with greater effectiveness and efficiency. However, in the healthcare space, the response to these technological innovations has been reserved. While it’s undeniable that digital transformation could bring great change to the healthcare space just as it has in other industries, obstacles like regulatory compliance and rigid systems of record discourage the adoption of new tools and technology. This has led to frustration from all sides of the healthcare ecosystem. Many people are accustomed to using intuitive digital applications in their everyday lives, so when healthcare applications deliver archaic user experiences, everyone is left wanting more. Patients and members want applications that enable them to manage their health more easily. Providers want to provide new
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Progress
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: SAS     Published Date: Mar 06, 2018
Today's artifical intelligence (AI) solutions are not sentient in the manner popularized in science fiction by scores of self-aware and typically nefarious androids. Even so, the ability to arm such systems with the ability to directly sense and respond to their in situ environment is critical. Why? In the future, our experiences will be smart, intuitive and informed by analytics that are not seen but felt via new business, personal and operational engagement models. Enabling this interaction requires AI applications that can sense, analyze and respond to their environment in an intelligent and interactive manner. Without requiring the end user to write, understand or interpret code. “Sensitive” artificial intelligence enables: • More productive use of expanded (big, often unstructured) information sources • Intuitive man-machine interactions (no code-speak here!) • Adaptive, immersive experiences and environments As frequently touted on the nightly news, AI’s popularity is clear. Ho
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SAS
Published By: VMware AirWatch     Published Date: Feb 27, 2018
TAKE YOUR MOBILITY STRATEGY TO THE NEXT LEVEL WITH UEM MDM and EMM were only the beginning of the modern workspace evolution. Now, more people than ever before are working remotely—introducing a proliferation of assorted devices and platforms that need to be managed and secured in the enterprise, and consequently creating unprecedented challenges for IT and business leaders. The solution? Unified endpoint management (UEM). In this eBook, you'll learn the key business risks you could face without a comprehensive UEM solution: • Traditional management tools unable to support remote workforces • Siloed management tools leading to higher IT costs • Lack of visibility across endpoints increasing security risks • Disengaged employees driven by a poor user experience
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endpoint, management, enterprise, mobility, business
    
VMware AirWatch
Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle
Published By: Akamai Technologies Australia     Published Date: Feb 08, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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control, visibility, customer, financial risk, web fraud, bots, infrastructure
    
Akamai Technologies Australia
Published By: Akamai Technologies Australia     Published Date: Feb 07, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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Akamai Technologies Australia
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: Workterra     Published Date: Nov 10, 2017
Mid-market HR today is being asked to be a business partner in areas that range from compliance to employee engagement. They need to be able to connect the dots among various sources of employee data to deliver better-informed business decisions to help achieve strategic goals. Connecting those dots and delivering those results demands more HR firepower and greater data visibility than the manual or homegrown processes and systems often used by mid-market organizations can deliver. On the other hand, most mid-market companies aren’t ready for the intricacies or expense of human capital management (HCM) systems designed for enterprise-level organizations. The answer for forward-thinking HR leaders who want to boost their team’s capabilities and play a greater role in their company’s future is having core HR functionality designed into an integrated benefits administration solution. Automated HR that delivers core HR features as part of its architecture — not as an afterthought or a separate, stand-alone module — gives HR leaders: • The tools they need to better handle their administrative work • The data and analytics necessary to better coordinate programs and more confidently make strategic decisions • A user experience that makes life easier for HR and employees
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Workterra
Published By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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Urban Airship
Published By: CA Technologies     Published Date: Aug 22, 2017
The mobile app has become “the” strategic initiative for all digital organizations attempting to drive business forward. “By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe.”1 The app has become more than a simple method of communication. It is the new critical point of engagement, the face of the organization, and quite possibly the difference maker in customers staying or leaving. Getting the “user experience” (or UX) right in the eyes of the consumer is no longer a nice to have but fundamental to achieving success.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 21, 2017
If you’ve seen recent car ads, you know they’re as likely to promote applications and connections as they are styling and horsepower. But manufacturers aren’t the only ones pushing apps these days. Banks, airlines, restaurants—you name it—all are using them to attract and engage customers. This is the application economy; where every company is in the software business and user experience is the new survival of the fittest.
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CA Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Rich Notifications give marketers and mobile leaders the ability to engage their customers more deeply by including photos, videos, GIFs and even audio — right on a user’s lockscreen. August 2016 research shows Rich Notifications that include pictures see a 56% higher direct open rate on average than notifications without images. We created this Inspiration Guide to help you envision new possibilities and quickly understand how to implement Rich Notifications with Urban Airship Engage for smarter, more responsive campaigns that lead to better user experiences.
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rich notifications, open rate, images, user experiences, customer engagement
    
Urban Airship
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
In today’s highly competitive business environment, top companies will be the ones that have developed innovative ways to create stellar communications experiences that keep the end users engaged—employees and customers alike. Video and Web conferencing have become well-established tools to drive rich internal as well as external communications. However, to make an impact, these collaboration tools must be reliable and intuitive to use. Continuous communication offers hassle-free integrated user experiences that fit today’s mobile work styles. Technology advancements and changing perceptions are opening up innovative opportunities, which offer businesses new avenues to create a competitive edge. Smart companies must catch on or get left behind.
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market shaping trends, consumerization, user-driven it, web conferencing, solution spotlight, 8x8 virtual office meetings, use cases, customer examples
    
8x8 Inc.
Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
Better technology drives more engaged learning. Getting students engaged in the classroom is always challenging. Keeping them engaged is often the more difficult battle! Windows 10 Pro paired with innovative Lenovo tablet, laptop, and desktop computers provides the perfect user experience-driven solution — where technology is never a constraint to innovation or engagement. Learn more, get this eBook.
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lenovo, classroom technology, education, windows 10 pro, classroom engagement, digital classroom
    
Lenovo and Intel®
Published By: Fitbit     Published Date: Mar 21, 2017
Fear not, it is possible to prove the return on investment (ROI) of your wellness program! But don’t take our word for it. Springbuk, a health intelligence platform, recently evaluated the health care claims and wearable device data for a self-insured employer (and Fitbit customer) over a three-year period. View this webinar, Rod Reasen, CEO at Springbuk, walks you through their study and reveals how: - Employees who opted into the company’s wearable program cost less than their counterparts - Total costs for engaged wearable users dropped by 46% vs. 14% for non-engaged individuals - Cost reductions were highest with less active members – encouraging news for all employee populations
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Fitbit
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