it lead nurturing

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Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: Realtime Publishers     Published Date: Sep 27, 2011
Learn how to create content that will engage and nurture your IT prospects towards a buying decision.
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lead nurturing, it lead nurturing, content marketing, technology marketing, lead generation, it content marketing
    
Realtime Publishers
Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation, social media
    
Silverpop
Published By: GoToWebinar     Published Date: Aug 02, 2011
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar
Published By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
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realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads, lead nurturing, content mapping, software technology marketing
    
Realtime Publishers
Published By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
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citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program
    
GoToWebinar
Published By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
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roi, digital mind factory, bausch and lomb, demand generation, turnkey, lead nurturing, management
    
Digital Mind Factory
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails, personalization, scoring, lead gen, leads, sales, sales team, suspects, prospects, web marketing, micro-level, autoresponder, drip
    
Pardot
Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot
Published By: TailoredMail     Published Date: Feb 27, 2009
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
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tailoredmail, lead nurturing, marketing imperative, lead generation, lead qualification, qualified leads, lead-lifecycle automation, content-mapping, sales cycle
    
TailoredMail
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention
    
LeadLife Solutions
Published By: Marketo, INC.     Published Date: Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
Tags : 
sales, inside sales, marketing, sales reps, sales executives, sales team, sales motivation, prospects, sales training, sales tracking, sales coaching, crm, sales productivity, lead nurturing, lead scoring, lead qualification, lead fulfillment, act, salesforce.com, telemarketing
    
Marketo, INC.
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