lead gen

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Published By: Genesys     Published Date: Jun 13, 2018
Compare leading contact center infrastructure vendors. In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” 1 — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” 1 — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process
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leadership, customer engagement, decision making
    
Genesys
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Kronos     Published Date: May 30, 2018
With the pace of HR technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates
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Kronos
Published By: Workday Nordics     Published Date: May 24, 2018
What does it take to sustain profitable growth? For many business leaders, the answer lies in finding the right market, formulating a winning strategy, and acquiring new customers. But research from Bain & Company’s Chris Zook reveals that successful companies achieve profitable growth because they do these three surprising things. In this webinar summary, Zook lays out the root causes of success and failure, and offers recommendations for generating growth. Read the summary to learn: •What successful companies do to get—and stay—ahead •How established companies can keep the agility and passion of a start-up •Ways to promote growth within your organisation
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Workday Nordics
Published By: CA Technologies EMEA     Published Date: May 23, 2018
L'avvento delle API (interfacce di programmazione delle applicazioni) rappresenta al contempo un'opportunità di business e una sfida tecnologica. Per i leader di business, le API sono un'occasione per generare nuovi flussi di ricavi e massimizzare il valore offerto ai clienti. Ricade però sugli architetti aziendali la responsabilità di creare API che consentano di riutilizzare i sistemi backend in nuove applicazioni web e mobile.È fondamentale che tutti gli stakeholder comprendano la stretta correlazione tra gli obiettivi aziendali e le sfide tecniche di un programma API. Spetta ai manager del programma la responsabilità di comunicare con chiarezza gli obiettivi di business primari delle API proposte agli architetti che poi realizzeranno materialmente l'interfaccia. Gli architetti devono invece focalizzarsi su tali obiettivi durante le fasi di implementazione dell'infrastruttura API e di progettazione dell'interfaccia stessa. Tutte le decisioni tecniche devono contribuire alla creazion
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CA Technologies EMEA
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Cisco EMEA Tier 3 ABM     Published Date: May 15, 2018
Sicuramente vuoi che la tua azienda cresca, sia redditizia e resti competitiva. Per avere successo è indispensabile avere una rete solida. Cisco è leader tecnologico mondiale. Le nostre soluzioni per le PMI offrono l'infrastruttura IT affidabile, scalabile ed estremamente sicura necessaria per il business. I team IT devono far funzionare l'infrastruttura e allo stesso tempo risolvere le richieste urgenti e implementare nuove tecnologie, spesso con personale limitato. Le nostre soluzioni Cisco® per PMI sono progettate per queste esigenze. Il risultato: le risorse IT hanno più tempo da dedicare a progetti di maggior valore.
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Cisco EMEA Tier 3 ABM
Published By: CloudTask     Published Date: May 11, 2018
In a world where every competitor claims to be the best, it's extremely challenging to differentiate yourself as a market leader. Effective differentiation is one of the main challenges businesses face while trying to convert traffic into B2B leads. Essentially, it all comes down to great service and personalization Great service doesn't just include solving problems post sale, it also means being in the right place to answer questions and provide information pre-sale. The more your prospects believe that you are there to serve them and their specifc needs, the more likely it is that they will become genuine leads and eventually customers.
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CloudTask
Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: Adobe     Published Date: May 04, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Oracle     Published Date: Apr 30, 2018
The future is fast approaching. Are you ready? For hospitality leaders, anticipating consumer trends and seeking innovations that enhance guest experiences are vital exercises that need to be practiced diligently. Now, more than ever – with the coming wave of disruptive technologies – taking these steps helps ensure success tomorrow.
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hospitality, artificial intelligence, facial recognition, customer experience, restaurants, 3d printing
    
Oracle
Published By: Oracle     Published Date: Apr 30, 2018
Predicting the future is impossible and attempting it might seem like folly. But as in most cases, it is the process – not the outcome – that matters more. For hotel leaders, anticipating consumer trends and seeking innovations that enhance guest experiences are vital exercises that need to be practiced diligently. Now, more than ever – with the coming wave of disruptive technologies – taking these steps helps ensure success tomorrow.
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hotel, technology, business, guest, experience
    
Oracle
Published By: Workday France     Published Date: Apr 30, 2018
Workday est l’un des leaders des solutions Cloud pour la gestion des ressources humaines et la gestion financière. Fondée en 2005, Workday propose des applications de gestion du capital humain, de gestion financière et d’analyses décisionnelles conçues pour les plus grandes entreprises, les établissements d’enseignement et les agences gouvernementales du monde entier. Des organisations de toutes tailles (PME et grands groupes) et de tous secteurs d’activité ont déjà choisi Workday.
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Workday France
Published By: Gyro     Published Date: Apr 17, 2018
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
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Gyro
Published By: Hitachi Vantara     Published Date: Apr 12, 2018
Digital transformation is top of mind for CIOs and business leaders for clear and practical reasons. It offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets.
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Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Apr 12, 2018
Digital transformation is top of mind for CIOs and business leaders for clear and practical reasons. It offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets.
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Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Apr 11, 2018
Digital transformation is top of mind for CIOs and business leaders for clear and practical reasons. It offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets.
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Hitachi Vantara
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Help your sellers work smarter and build stronger relationships Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed. Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower your team to be more productive and efficient. Our e-book, “The Savvy Seller’s Guide to Building Profitable Relationships,” is packed with advice for making selling much less painful—and more profitable. Did you know if your lead has had prior exposure to content from your company’s brand, that they’re 25% more likely to respond to your InMail? You’ll find this and more helpful facts in the e-book, including actionable insights to help your team: Identify the right leads—including pinpointing who’s on the buying committee Capture buyers’ attention Use insights and predictive intelligence from AI and machine learni
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Microsoft Azure
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
L'avvento delle API (interfacce di programmazione delle applicazioni) rappresenta al contempo un'opportunità di business e una sfida tecnologica. Per i leader di business, le API sono un'occasione per generare nuovi flussi di ricavi e massimizzare il valore offerto ai clienti. Ricade però sugli architetti aziendali la responsabilità di creare API che consentano di riutilizzare i sistemi backend in nuove applicazioni web e mobile. È fondamentale che tutti gli stakeholder comprendano la stretta correlazione tra gli obiettivi aziendali e le sfide tecniche di un programma API. Spetta ai manager del programma la responsabilità di comunicare con chiarezza gli obiettivi di business primari delle API proposte agli architetti che poi realizzeranno materialmente l'interfaccia.
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CA Technologies EMEA
Published By: Microsoft     Published Date: Apr 05, 2018
Im April kündigte Microsoft die Lösung Microsoft Relationship Sales an, die Microsoft Dynamics 365 for Sales mit LinkedIn Sales Navigator kombiniert. Vertriebsmitarbeiter haben Zugriff auf Informationen aus dem weltweit führenden professionellen Netzwerk, damit sie einfacher Interessenten finden und Beziehungen zu stärken. Die Lösung bietet: -Zugriff auf 500 Millionen LinkedIn-Profile mit Fotos sowie Informationen zu aktuellen und früheren Tätigkeiten der Mitglieder. Damit können Vertriebsmitarbeiter einen besseren Eindruck von ihren aktuellen Kunden erhalten und über das Netzwerk neue Leads finden. -Empfehlungen für die nächsten Schritte der Benutzer in Dynamics 365 auf Basis von Signalen aus E-Mail, Customer Relationship Management (CRM)-Software und LinkedIn. Diese basieren auf künstlicher Intelligenz (KI) und enthalten Vorstellungs- und Vernetzungsvorschläge sowie Vorschläge für InMail und Nachrichten.
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crm strategy, crm-strategie, linkedin, dynamic sales
    
Microsoft
Published By: Anaplan     Published Date: Mar 29, 2018
In recent months, leaders at some of the world’s largest consumer packaged goods (CPG) companies have spoken publicly about how ZBB is helping them save on overhead costs, which can then be used to reinvest in growth through innovation or bolster their margins. As consumers increasingly have more choices, these companies are finding their margins squeezed, and with direct expenses already trimmed back to the bare minimum, the only place to look is sales, general and administration (SG&A), and other overhead expenses.
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zero, based, budgeting, investments, consumers, margins
    
Anaplan
Published By: Magento     Published Date: Mar 28, 2018
It’s official. Magento Commerce is one of the “leaders” of B2B eCommerce. Don’t believe us? Check out this new report, “The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017.” Forrester, one of the most influential research and advisory firms in the world, has just revealed their multiple-criteria evaluation of B2B commerce suite providers. Now you can see how Magento Commerce stacks up, with your FREE copy of the report.
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b2b, commerce, organizations, vendors, providers
    
Magento
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