market data analysis

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Published By: PatSnap     Published Date: Sep 27, 2019
Out-of-box tools that use AI, machine-learning, and real-time intelligence are driving the commercialization of IP today. However, IP professionals are faced with a dizzying array of offerings on the market. What features are must haves for IP teams in 2019? What processes will streamline the commercialization process? This eBook works as a clear guide in identifying the tools IP teams need to commercialize with confidence, in 4 easy-to-action workflow tips: 1. Confirming patent novelty easily 2. Deciding on ideas that are worth pursuing 3. Collating key data via analysis and patent landscaping faster 4. Mitigating bottlenecks through interdepartmental collaboration
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research and development, intellectual property, innovation
    
PatSnap
Published By: ttec     Published Date: Jul 24, 2019
Data drives decision making across the enterprise. For sales executives, it’s critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake won’t do much good. With advanced tools and a customerfocused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business. Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include: The enormous potential of new data tools and analysis Resources needed to act on the insight Company examples Strategic and operational recommendations
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ttec
Published By: Pure Storage     Published Date: Jul 03, 2019
Financial services businesses face unprecedented market challenges. Disruption from Fintech firms, increased local and international regulation, geo- political upheavals and wavering customer loyalty. The need to fully understand the market, to innovate, to reduce costs and be more competitive has never been greater, and this is where AI can help. According to one fintech research company, by 2030 the financial services sector could reduce operational costs using AI, by as much as 22%. It suggests that will equate to around $1 trillion in efficiencies. So, from a purely operational point of view, doing nothing is not really an option for companies that want to remain competitive. Today, financial services firms across the board need to rejuvenate customer experience to protect against client attrition, and protect those customers against risk. While data analysis and visualization are key to making sense of data, the fundamental challenge for all businesses is building an infrastructur
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Pure Storage
Published By: Akamai Technologies     Published Date: Jul 02, 2019
In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM). When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy). Read this white paper for an in-depth analysis of CIAM implementation options, including: ? Must-haves for a successful, enterprise-grade CIAM system ? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions ? A real-world case study that illustrates the ROI of an effective CI
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Akamai Technologies
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
The security information and event management (SIEM) market is defined by the customer's need to analyze event data in real time for the early detection of targeted attacks and data breaches, and to collect, store, analyze, investigate and report on event data for incident response, forensics and regulatory compliance. The vendors included in our Magic Quadrant analysis have products designed for this purpose, and they actively market and sell these technologies to the security buying center.
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Group M_IBM Q119
Published By: Splunk     Published Date: Nov 29, 2018
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017 Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017 Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.” As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics. Download this report to learn: 2017 rankings of performance analysis software vendors, overall and subsegments How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains Shifts in
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application performance monitoring, network tools, network monitoring tools, network monitoring software, network monitoring, it monitoring
    
Splunk
Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
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AWS - ROI DNA
Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes
Published By: LogMeIn     Published Date: Feb 27, 2018
Most customer engagement solutions on the market require complex data analysis and months of implementation before you start seeing results. But Bold360 ai uses Natural Language Understanding to start learning your customers’ needs from the very first interaction. Its smart routing capability directs customers to the best resource available, and captures data in an intuitive dashboard. Start seeing results now with Bold360 ai.
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bold360, engagement, customer, market, data, analysis
    
LogMeIn
Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe
Published By: Oracle     Published Date: Mar 28, 2017
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail. Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
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cloud, distribution, hoteliers, oracle
    
Oracle
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: IBM     Published Date: Dec 15, 2016
The IBM DataPower Operations Dashboard provides the most robust solution in the marketplace for monitoring DataPower gateways and performing trouble-shooting & analysis. Administrators can view operational data with full-text search to immediately diagnose errors and highlight impact analysis, DevOps can view and troubleshoot their own DataPower services, and business owners can generate automated reports to meet SLA and compliance requirements without assistance from centralized IT.
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ibm, middleware, ibm datapower gateways, ibm datapower operations dashboard
    
IBM
Published By: IBM     Published Date: Oct 27, 2016
IBM Analytics for Apache Spark for Bluemix is an open-source cluster computing framework with in-memory processing to speed analytic applications up to 100 times faster compared to other technologies on the market today. Optimized for extremely fast and large scale data processing-you can easily perform big data analysis from one application.
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ibm, apache spark, bluemix, analytics
    
IBM
Published By: Oracle     Published Date: Sep 08, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
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analytics, loss prevention, enterprise applications, best practices
    
Oracle
Published By: Oracle     Published Date: Jun 20, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
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analytics, loss prevention, enterprise applications, best practices
    
Oracle
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
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hoover's, marketing strategies, analytics, data, internet marketing
    
Dun & Bradstreet
Published By: Movable Ink     Published Date: Apr 01, 2016
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success. Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
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email marketing, big data marketing, marketing automation, email personalisation
    
Movable Ink
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