marketing

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Published By: Monetate     Published Date: Oct 12, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: SQAD     Published Date: Oct 12, 2018
A "unified source of truth" brings order to modern multi-geographic and multi-line companies
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SQAD
Published By: Cisco Umbrella EMEA     Published Date: Oct 12, 2018
Can your organization afford to wait until after an attack happens to protect your users and your data? Perimeter security provides visibility and control for employee activity only when employees remain on a corporate network. What about roaming users who bypass the VPN? Or employees working in cloud applications? Web gateways only protect employees from threats over web ports 80 and 443. Today’s security must provide comprehensive protection across all ports and protocols to fill the gaps in the security stack. Hear from Eric Ahlm, Research Director at Gartner and Meg Diaz, Head of Product Marketing for Cisco Umbrella. Eric and Meg will address the challenges companies face as they compare modern convenience with the known risks of relinquishing visibility and control, especially as more sensitive data moves to the cloud. Join us for the guidance you need to stay ahead of the curve in 2018. We’ll discuss the right answer for protecting data in the digital age.
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Cisco Umbrella EMEA
Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: Uberall     Published Date: Oct 08, 2018
One of the great advantages of the digital age is the vast amount of information and opinions that consumers are exposed to when making a buying decision. This gives enormous exposure to businesses, whether in a positive or negative way. With this significant increase in information, unbiased and authentic customer reviews become increasingly important to both consumers and businesses. There is a wide choice of rating portals and review platforms, that specialize in all types of industries and services.
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consumer, digital, information, portals, services, local marketing, consumer sentiment, reputation management
    
Uberall
Published By: Uberall     Published Date: Oct 08, 2018
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes and offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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store, locator, experience, optimize, local marketing, customer journey
    
Uberall
Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
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customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall
Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Uberall     Published Date: Oct 08, 2018
A few years ago many pundits were ringing the death knell for brick and-mortar stores. Shops— and even walk-in services—they told us, would soon be eclipsed and pushed out by the massive online giants. No one would be shopping in the real world anymore. They couldn’t have been more wrong.
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mobile, shoppers, services, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: Bluecore     Published Date: Sep 27, 2018
Start with these six simple plays you can run today to present your customers with the best offers and products at every stage of the long shopping season.
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bluecore, email marketing, retail marketing, holiday sales, holiday shopping
    
Bluecore
Published By: Bluecore     Published Date: Sep 27, 2018
Review a sampling of behavioral and catalog triggers as well as personalized batch sends used by a variety of retailers during the holiday season.
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bluecore, email marketing, holiday shopping, holiday season
    
Bluecore
Published By: Here Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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Here Technologies
Published By: Salesfusion     Published Date: Sep 20, 2018
Salesfusion is transforming how mid-market businesses engage audiences and measure marketing success. Our marketing automation platform is purpose-built for mid-sized companies. It is designed to include all of the features you need in a single platform that is both broad and deep in capability. We obsessed about the platform design to ensure it is easy to use with drag and drop interfaces for email, landing page, and form builders, and Salesfusion is the only marketing automation platform to include a comprehensive Business Intelligence module.
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Salesfusion
Published By: CA Technologies EMEA     Published Date: Sep 14, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms-up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
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CA Technologies EMEA
Published By: Lenovo     Published Date: Sep 12, 2018
Three generations – Baby Boomers, Generation X, and Millennials – currently make up about 97% of the U.S. workforce, according to the U.S. Bureau of Labor Statistics. This white paper places a spotlight on Lenovo devices that allow such a diverse workforce to thrive. By completing this form, you have agreed to receive marketing communications from Lenovo and are providing express consent to receive these messages. You may unsubscribe at any time using the link included in each email message. To learn more about our privacy policy, visit the Lenovo Privacy page.
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Lenovo
Published By: UL     Published Date: Sep 12, 2018
Performance textiles and fabrics are rapidly bringing apparel and footwear products into the 21st century. Manufacturers today are innovating at breakneck speed and bringing to the market synthetic textiles and fabrics with enhanced performance characteristics, or that feature embedded fibers or topical applications. This has led to the widespread introduction of advanced performance apparel and footwear that offer you new levels of comfort and safety. At the same time, sorting through claims regarding the performance characteristics of these advanced textiles and fabrics can present real challenges for manufacturers, retailers and you. At a minimum, the myriad of vague, conflicting or unsubstantiated marketing claims and characterizations used to promote these materials often result in frustration and disappointment. And fraudulent representations can unnecessarily expose apparel manufacturers and retail buyers to potentially hazardous chemicals and other risks.
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UL
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms- up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
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CA Technologies EMEA
Published By: Lenovo     Published Date: Sep 11, 2018
Three generations – Baby Boomers, Generation X, and Millennials – currently make up about 97% of the U.S. workforce, according to the U.S. Bureau of Labor Statistics. This white paper places a spotlight on Lenovo devices powered by Windows 10 Pro that allow such a diverse workforce to thrive. By completing this form, you have agreed to receive marketing communications from Lenovo and are providing express consent to receive these messages. You may unsubscribe at any time using the link included in each email message. To learn more about our privacy policy, visit the Lenovo Privacy page.
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Lenovo
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered. The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology. We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
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