marketing tool

Results 1 - 25 of 236Sort Results By: Published Date | Title | Company Name
Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
Tags : 
    
DRIP
Published By: Drift     Published Date: Aug 05, 2019
Modern Marketing Is About Being in the NOW Traditional B2B marketing and sales tools were built for a world that no longer exists. They were designed with companies in mind, not customers. The focus was on capturing as many leads as possible, not providing people with the best experience possible.
Tags : 
    
Drift
Published By: ttec     Published Date: Jul 24, 2019
Data drives decision making across the enterprise. For sales executives, it’s critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake won’t do much good. With advanced tools and a customerfocused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business. Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include: The enormous potential of new data tools and analysis Resources needed to act on the insight Company examples Strategic and operational recommendations
Tags : 
    
ttec
Published By: Adobe     Published Date: Jun 26, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also mean evolving corporate or office culture.
Tags : 
    
Adobe
Published By: Aventri     Published Date: Apr 29, 2019
"Quite a lot has happened since the first edition of The Future of Event Marketing. The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today. We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward. Download the latest guide today!"
Tags : 
    
Aventri
Published By: Partnerize     Published Date: Apr 16, 2019
An easy-to-use checklist for travel marketing leaders Looking to find a better partner or affiliate management solution for your travel business? Making the right choice can be a lot simpler if you know what questions to ask. Learn what to look for in a software tool, service options, platform features, technology flexibility, insights, payment systems, and more with this fast-reading e-guide.
Tags : 
    
Partnerize
Published By: Uberall     Published Date: Apr 12, 2019
Die wichtigsten kommerziellen Feiertage für Ihren Marketing-Kalender Location-Marketing-Taktiken für die Feiertage Expertentipps, mit denen Sie sich von Ihren Mitbewerbern abheben können Überblick über die neuesten Location-Marketing-Tools und -Technologien
Tags : 
listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search
    
Uberall
Published By: Aventri     Published Date: Apr 11, 2019
"Quite a lot has happened since the first edition of The Future of Event Marketing. The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today. We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward. Download the latest guide today!"
Tags : 
    
Aventri
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
Tags : 
location data, mapping, here technologies
    
HERE Technologies
Published By: Adobe     Published Date: Oct 24, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
Tags : 
    
Adobe
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
Tags : 
    
Iterable
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
Tags : 
social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
It only takes one accidental Tweet to undo years of brand reputation. It's important to understand the opportunities and risks your brand faces on social, and what you can do about them. Download this whitepaper to learn more about the risks and gain advice and tips on how to protect your brand.
Tags : 
social media risk management, risks of social media, social media compliance, social media user management, social media security, social media management tools, social media monitoring, social media governance
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Learn more about how Live Nation used Spredfast to bridge social gaps by creating an environment of seamless collaboration between the central and local marketers.
Tags : 
social media manager, social media management tools, social media tools, social media agency, social media management company, social media marketing companies, best social media management tools, social media marketing agency
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : 
social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
    
Spredfast
Published By: EverString     Published Date: Jun 27, 2018
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that help you spot new opportunities, and help you define and act on those changes to your customer base.
Tags : 
    
EverString
Published By: EverString     Published Date: Jun 27, 2018
Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions. The promise for AI seems huge in part by what people think it is, what it can do, and what others say about it. EverString and Heinz Marketing conducted the first ever survey to understand how B2B marketers view AI currently and how they envision using AI as a strategic tool to help meet their goals and objectives.
Tags : 
    
EverString
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Tags : 
retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Tags : 
retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Adobe     Published Date: Apr 23, 2018
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
Tags : 
    
Adobe
Published By: Oracle     Published Date: Apr 05, 2018
Eine effektive Zusammenarbeit zwischen Marketing und IT ist wichtiger denn je und hängt zunehmend von der Flexibilität der Marketingtools ab. Hierbei spielt die Technologie eine zentrale Rolle. Unsere ‚Anleitung zum Aufbau Ihrer Marketingtechnologie‘ verrät, wie Sie Ihre Marketingstrategie mit der richtigen Technologie optimieren:: • Gewinnen Sie neue Perspektiven zum Einsatz von Technologie im Marketingbereich • Informieren Sie sich über neue Entwicklungen zur Automatisierung im Marketingbereich • Integrieren Sie Content und soziale Netzwerke in Ihre Gesamtstrategie Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computi
Tags : 
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
Tags : 
    
Oracle
Start   Previous   1 2 3 4 5 6 7 8 9 10    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.


Featured FREE Resource: