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Published By: Zilliant     Published Date: Oct 11, 2019
Professional buyers increasingly expect a hassle-free, fully digital experience with visibility into pricing. Electrical products in particular are a major growth area for Amazon Business and other digital entrants, some of whom undercut the market with bottom-barrel prices. It can be scary out there, but only if you don’t have a plan. This whitepaper provides a playbook for: • Reimagining how you tackle pricing challenges • Dynamically responding to cost changes • Embracing the right technology • Going the extra mile with services that Amazon can’t match If you’re making the leap to eCommerce or bolstering an existing online presence to meet customer expectations, pricing cannot be an afterthought. In digital channels, pricing rigor - including effectively maintaining market-aligned customer-specific and system prices and setting up relevant price profiles - becomes even more important as it is more transparent to customers. Give your buyers what they want without sacrificing the marg
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Zilliant
Published By: Nozomi     Published Date: Oct 08, 2019
Read this document to learn: NN-OT-Risks-Costs-DOCUMENT How OT cyberattacks cause business disruption The costs of high profile industrial cyber security incidents How to reduce risk with OT visibility and cyber security technology Examples of OT cyber security incidents by industry Complete the form and download the Executive Brief. You'll be on your way to improving your knowledge of the industrial security challenge!
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Nozomi
Published By: Workday APAC     Published Date: Oct 07, 2019
"When your business is hospitality, your people matter. So when InterContinental Hotels Group (IHG®) realized it needed a better way to support its 350,000 employees, it turned to Workday. See the infographic to learn how IHG was able to harmonize global policies, profiles, and processes for a remarkable HR transformation. "
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Workday APAC
Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe
Published By: Anaplan     Published Date: Sep 19, 2019
Réalisée par Mint Jutras, cette étude analyse la plateforme de planification intégrée d’Anaplan, sa proposition de valeur et ce qui la différencie des solutions du marché. « Le moteur de planification en mode cloud d’Anaplan peut conjuguer les avantages de deux mondes : il est déployé en tant que plateforme suffisamment souple pour s’adapter à vos besoins spécifiques. Mais au delà d’un outil technique, c’est une plateforme métier dont la facilité d’utilisation permet aux utilisateurs dépourvus de compétences techniques de concevoir, de modéliser et de configurer des applis… Cette plateforme métier dispose d’un plan vivant et dynamique qui s’adapte à l’évolution des objectifs et des conditions du marché. L’analyse prédictive renforce cette approche, ce qui permet non seulement d’adapter les plans aux changements lorsqu’ils surviennent, mais également d’anticiper au mieux les évolutions qui se profilent. Voulez-vous en savoir plus ? Téléchargez le rapport dès maintenant.
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Anaplan
Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Hewlett Packard Enterprise     Published Date: Jul 25, 2019
"Flash has permeated enterprise storage in small, medium-sized, and large enterprises as well as among webscale customers like cloud and service providers. It is available in a variety of different system architectures, including internal storage, hyperconverged and converged platforms, and shared storage arrays. Revenue driven by shared storage arrays, of both the hybrid flash array (HFA) and the all-flash array (AFA) type, is much larger than from other segments today and will continue to dominate enterprise storage spend through at least 2020."
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Hewlett Packard Enterprise
Published By: Entrust Datacard     Published Date: Jul 23, 2019
Security risks and breaches have become part of the daily landscape as companies and organizations of every size and in every vertical and industry announce that they have been compromised. In 2016 reported security breaches were up 40%, and this year is on pace to surpass that steep rise. Over the past year alone, there have been high-profile breaches in the gaming, financial services, hospitality, food service, consumer packaged goods, and retail sectors. Many of those breaches occurred due to vulnerabilities in applications and on websites. For example, this past April, the IRS announced a breach attributable to a tool designed to fetch data for the Free Application for Federal Student Aid (FAFSA) form.
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Entrust Datacard
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
Mit einer ständig wachsenden Anzahl von Kundeninteraktionen, insbesondere im digitalen Bereich, wollen Unternehmen schnell Wettbewerbsvorteile erzielen, indem sie mithilfe von Daten und Einblicken maßgeschneiderte 360-Grad-Profile ihrer Kunden erstellen und aktivieren, um ein besseres Erlebnis zu bieten. Um das digitale Wachstum zu beschleunigen und ihre Geschäftsstrategien zu verbessern, haben viele globale Unternehmen isolierte, redundante Technologieumgebungen aufgebaut, die zu ungenauen oder sogar widersprüchlichen Ansichten über die Markeninteraktionen ihrer Kunden führen. Beispielsweise zeigen die Untersuchungen von Forrester, dass 90 % der Unternehmen mehrere Analysewerkzeuge verwenden
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Adobe
Published By: Nozomi     Published Date: Jul 08, 2019
Read this document to learn: NN-OT-Risks-Costs-DOCUMENT How OT cyberattacks cause business disruption The costs of high profile industrial cyber security incidents How to reduce risk with OT visibility and cyber security technology Examples of OT cyber security incidents by industry Complete the form and download the Executive Brief. You'll be on your way to improving your knowledge of the industrial security challenge!
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Nozomi
Published By: CheckMarx     Published Date: Jun 21, 2019
DevSecOps, modern web application design and high-profile breaches are expanding the scope of the AST market. Security and risk management leaders will need to meet tighter deadlines and test more complex applications by accelerating efforts to integrate and automate AST in the software life cycle.
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CheckMarx
Published By: Darktrace     Published Date: Jun 21, 2019
Cyber security is today an unavoidable concern for law firms and the legal sector at large, which oversees disproportionately large volumes of sensitive data and which is therefore an attractive target for sophisticated threat actors. From confidential information about mergers and acquisitions to disclosures made under attorney-client privilege, today’s law firms are inundated with data that would be disastrous if leaked, both for the results of individual cases and for these firm’s long-term reputations. Indeed, this reputational damage diminishes the very trust upon which the legal profession is predicated, jeopardizing client relationships and hindering customer acquisition. Legal organizations lose 5% of their clients following a data breach, while significant or high-profile breaches can even prompt a firm’s eventual collapse, as was the case for Mossack Fonseca in the infamous Panama Papers breach. In today’s increasingly digital business world, even the most private legal docum
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Darktrace
Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
When it comes to cybersecurity, you can only defend what you can see. Organizations continue to suffer breaches, oftentimes because they do not have continuous, real-time visibility of all their critical assets. With more data and applications moving to the cloud, IoT and other emerging technologies, the attack surface continues to expand, giving adversaries more blind spots to leverage. Watch a webinar with SANS where we examine how to: Discover, classify and profile assets and network communications Detect threats and decode content in real-time at wire speed Hunt for unknown threats via rich, indexable metadata Alter your terrain and attack surface with deception to slow down attackers By knowing your cyber terrain and increasing the risk of detection and cost to the adversary, you can gain a decisive advantage.
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Fidelis Cybersecurity
Published By: Workday APAC     Published Date: May 08, 2019
" How do some of the world’s biggest organizations transform their global HR operations? The five companies profiled in this eBook made their HR transformation journeys in very different ways, but they all arrived at the same destination—a single system that streamlines processes and boosts engagement across the entire organization. Read now to get their stories."
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Workday APAC
Published By: Panasonic     Published Date: Apr 23, 2019
Mobility is critical to government productivity, but mobile data and devices present attractive targets to cybercriminals seeking to exploit vulnerabilities across the spectrum. Federal agencies are no strangers to cybersecurity attacks, and several recent high-profile breaches involving mobile devices demonstrate ongoing vulnerabilities in government’s expanding network of endpoints. This issue brief describes what can be done to protect devices, data and networks, including multi-factor authentication to authorization controls and user education.
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Panasonic
Published By: Workday APAC     Published Date: Apr 11, 2019
How do some of the world’s biggest organizations transform their global HR operations? The five companies profiled in this eBook made their HR transformation journeys in very different ways, but they all arrived at the same destination—a single system that streamlines processes and boosts engagement across the entire organization. Read now to get their stories.
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Workday APAC
Published By: Group M_IBM Q2'19     Published Date: Apr 11, 2019
The increase in sophisticated, targeted security threats by both external attackers and malicious insiders have made it extremely difficult for organizations to properly protect critical and sensitive information. The task of protecting these assets has only grown harder as IT environments have become more complex and widely distributed across geographic locations and in the cloud. Many recent high-profile breaches have one thing in common: They were accomplished through the compromise of passwords. In many cases, end-user passwords are initially hacked through various social engineering techniques. Then permissions are escalated to gain access to more privileged accounts — the keys to the kingdom. This unauthorized access can easily go undetected for weeks or even months, allowing hackers to see and steal information at their convenience. Unfortunately, many IT users lack a full understanding of how privileged accounts function, as well as the risks associated with their compromise an
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Group M_IBM Q2'19
Published By: BeyondTrust     Published Date: Apr 11, 2019
The WannaCry ransomware attack in May 2017 crippled the UK’s National Health Service (NHS) and disrupted a range of organizations across 150 countries. Despite being a relatively unsophisticated attack, WannaCry was able to make such a global impact due to preventable vulnerabilities that had largely gone unaddressed. There were many more attacks in 2017, including high-profile breaches at Uber and Equifax, where heeding cyber-security recommendations may have reduced the impact and fallout. The scale and sophistication of cyber-attacks is not slowing down – ranging from phishing scams to cryptocurrency-based cyber-attacks, to statesponsored attacks on industrial control systems. These attacks present an ever growing challenge and serve as a reminder that organizations cannot afford to be complacent in the face of cyber threats. We’re living in a time when cyberattacks are a matter of when, not if, and security professionals must focus on mitigating their extent and damage.
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BeyondTrust
Published By: BeyondTrust     Published Date: Apr 04, 2019
The WannaCry ransomware attack in May 2017 crippled the UK’s National Health Service (NHS) and disrupted a range of organizations across 150 countries. Despite being a relatively unsophisticated attack, WannaCry was able to make such a global impact due to preventable vulnerabilities that had largely gone unaddressed. There were many more attacks in 2017, including high-profile breaches at Uber and Equifax, where heeding cyber-security recommendations may have reduced the impact and fallout. The scale and sophistication of cyber-attacks is not slowing down – ranging from phishing scams to cryptocurrency-based cyber-attacks, to statesponsored attacks on industrial control systems. These attacks present an ever growing challenge and serve as a reminder that organizations cannot afford to be complacent in the face of cyber threats. We’re living in a time when cyberattacks are a matter of when, not if, and security professionals must focus on mitigating their extent and damage. Our 2018 re
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BeyondTrust
Published By: BlackBerry Cylance     Published Date: Mar 12, 2019
Enhance cybersecurity by reducing your attack surface CISOs understand that the smaller a company’s attack surface, the fewer areas need to be protected. Keeping a low profile lets you make better use of your resources. Esther Shein reports.
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BlackBerry Cylance
Published By: Group M_IBM Q119     Published Date: Mar 01, 2019
The velocity of technology infrastructure change continues to accelerate, putting serious stress on Security Operations (SecOps). This has forced security folks to face the fact that operations has never really been their forte. That’s a bit harsh, but denial never helps address problems. The evidence is fairly strong that most organizations are pretty bad at security operations. How many high-profile breaches could have been avoided if one of many alerts was acted upon? How many attacks were made possible by not having properly patched servers or infrastructure? How many successful compromises resulted from human error?
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Group M_IBM Q119
Published By: Genesys     Published Date: Feb 12, 2019
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organisations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large – a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realise a return on investment in as little as three months! Download this eBook and learn: How to calculate ROI and time-to-value in different types of small contact center profiles What factors to consider when selecting a cloud vendor Three common myths about the cloud
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Genesys
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
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