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Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Polycom     Published Date: Nov 30, 2017
Learn how one organization with Polycom voice devices and Microsoft Office 365 realized a 109% risk-adjusted ROI and benefits of $1.6M over three years. By deploying Polycom voice solutions for Microsoft Office 365, an engineering firm was able to realize: $1.6M in total risk-adjusted benefits $1M in incremental revenue with more billable hours $537k in improved productivity $74k in phone purchase and installation cost savings $14k in employee relocation cost savings Learn more about the business benefits and cost savings attributed to Polycom voice solutions for Microsoft Office 365. The Total Economic Impact Of Polycom Solutions For Microsoft Office 365, a commissioned September 2016 study conducted by Forrester Consulting on behalf of Polycom and Microsoft.
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forrester, microsoft, polycom, communication integration, voice solutions, office 365, cloud pbx
    
Polycom
Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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Oracle OMC
Published By: Workday     Published Date: Nov 27, 2017
A true SaaS model is built for the cloud and provides companies with a single version, enabling continuous change, scalability, and agility. This whitepaper breaks down the numerous advantages of a true SaaS model, including TCO and ROI improvements. See how a true cloud system can benefit your business.
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Workday
Published By: IBM Watson Health     Published Date: Nov 21, 2017
The shift to value-based care means that healthcare organizations should expand their concept of return on investment (ROI) to include the ability of solutions to increase efficiency and contain healthcare costs. Data analytics and automation capabilities have become important tools for providers aiming to maximize value-based payments. Learn from this whitepaper about the best ways for healthcare organizations to measure health IT ROI in the value-based environment, including specific examples of how certain providers are approaching this challenge.
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value-based care, healthcare costs, health outcomes, health it, health information technology, hospital performance, operational performance, hospital performance improvement, operational performance, operational benchmarks, comparative analysis, post-acute network alignment, provider alignment, hospital spending, hospital financial benchmarks, hospital operational benchmarks
    
IBM Watson Health
Published By: AdHawk     Published Date: Nov 08, 2017
You could spend all day reading about Facebook Ads, but none of that matters if you can’t gather insights about your ROI. Conversion tracking solves this!
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AdHawk
Published By: Epicor     Published Date: Nov 07, 2017
Enterprise resource planning (ERP) software is the backbone of modern manufacturing information systems, enabling the digital transformation that’s changing operations and customer expectations. As the movement toward a digital workplace evolves, your ERP system must keep pace. Epicor commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) of deploying Epicor ERP. Several manufacturers using Epicor ERP found: • Faster access to data and improved real-time visibility enabled better decision-making • Improved multi-company operational efficiency • Increased competitiveness with faster turnaround of customer quotes and improved pricing accuracy • Increased versatility with the Epicor ERP cloud offering • Access to deep expertise in manufacturing best practices Read the study to find out how else Epicor ERP has helped manufacturers.
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Epicor
Published By: Epicor Software Corp     Published Date: Nov 07, 2017
Enterprise resource planning (ERP) software is the backbone of modern manufacturing information systems, enabling the digital transformation that’s changing operations and customer expectations. As the movement toward a digital workplace evolves, your ERP system must keep pace. Epicor commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) of deploying Epicor ERP. Several manufacturers using Epicor ERP found: • Faster access to data and improved real-time visibility enabled better decision-making • Improved multi-company operational efficiency • Increased competitiveness with faster turnaround of customer quotes and improved pricing accuracy • Increased versatility with the Epicor ERP cloud offering • Access to deep expertise in manufacturing best practices Read the study to find out how else Epicor ERP has helped manufacturers.
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manufacturing information systems, erp software, epicor erp, digital transformation, total economic impact
    
Epicor Software Corp
Published By: Trintech EMEA ABM Pilot     Published Date: Nov 03, 2017
While being the backbone of many organization’s Offices of Finance and Accounting, it is now commonly acknowledged that this overreliance on Excel spreadsheets coupled with the lack of visibility associated with its use represents a very real risk. With automation available to improve both process efficiency and effectiveness, the challenge many companies face isn’t why they should transform their process but how. The key to overcoming this challenge is creating a strong business case for investment. One that not only sets out the objectives of the project but is also underpinned by a robust financial analysis, in the form of qualitative and quantitative ROI, and a thorough understanding of risk.
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account reconciliation, accounting automation, finance shared services, finance transformation program, finance transformation strategy, financial close, financial close process, reconciliation software, adjusting journal entries, recuing journal entries
    
Trintech EMEA ABM Pilot
Published By: Datavail     Published Date: Nov 03, 2017
The management of financial data in an organization is of paramount importance. Reporting, evaluating ROI, making adjustments across the business, and increasing revenue depend on good, accessible financial data that can be updated and integrated across systems and software. For these reasons, many organizations have turned to master data management (MDM) software in the effort to better store, access, search, retrieve, and analyze their financial data. These MDM solutions are able to collect data within a single unified, fully integrated, user-friendly platform. However, in order to be most effective, MDM applications must also have capabilities in data relationship management (DRM). DRM software is able to describe and enforce the relationships between data, no matter where it's located within an organization, to provide a holistic and consistent solution.
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Datavail
Published By: AppDynamics     Published Date: Nov 02, 2017
With an estimated 9 million developers worldwide, the Java community is a very robust one. One of the most important uses of Java today is building applications for mobile devices using the Android operating system. In addition, Java remains incredibly popular for enterprise applications and client-server web applications, and is also a very common language of instruction in software development courses.
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AppDynamics
Published By: Schneider Electric     Published Date: Oct 31, 2017
In some cases, adopting cloud IoT platform may make more sense where required processes, communication costs and cloud costs meet sufficient total cost of ownership against deploying MDC. Additionally, in situations that an end-user organization already has a secure room or a modular data center solution where infrastructure can be housed and/or the amount of infrastructure involved may be too small to benefit from power/cooling advantages of being housed in an MDC, the organization may not see a need for an MDC. An MDC is nothing more than a smaller form of a modular data center, and a number of providers have entered the modular data center solutions space in the past. These modular data center solution providers came into the market with high expectations for growth and ROI only to find that high sales were not forthcoming due to limited use cases, so many exited the space.
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algorithm analysis, buyer trend, iot, workloads, market, vendors, data centers
    
Schneider Electric
Published By: Dell and VMWare     Published Date: Oct 26, 2017
The CSI Companies se compose de quatre entités et de la filiale Anteo Group ; ensemble, elles offrent des services spécialisés et de recrutement pour répondre à un large éventail de besoins clients. Depuis 1994, la société, dont le siège se situe à Jacksonville, en Floride (États-Unis), propose des services de dotation en personnel, de recrutement de cadres et d’embauche directe de collaborateurs pour des clients dans le secteur de la santé, des services financiers, des services bancaires, de la vente au détail/du secteur hôtelier et des technologies, entre autres. La société, dont l’activité se répartit entre son siège et trois bureaux régionaux, est au service d’entreprises de dimension nationale.
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Dell and VMWare
Published By: Dell and VMWare     Published Date: Oct 26, 2017
Lors de la dernière décennie, les solutions d’infrastructure convergée (CI) ont été utilisées pour mettre en oeuvre l’infrastructure virtualisée sur une configuration trois niveaux emballée, vendue et soutenue en tant qu’entité unique. Au lieu de trois fournisseurs séparés fournissant et prenant en charge les trois niveaux, avec CI, les clients bénéficient d’une commande plus rapide, de déploiements moins sujets aux problèmes et de moins de tâches pour les administrateurs.
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Dell and VMWare
Published By: Dell and VMWare     Published Date: Oct 26, 2017
Les bases de données sont souvent le véritable moteur des opérations stratégiques d’une entreprise. Elles alimentent les boutiques en ligne, les dossiers confidentiels et les systèmes de gestion de la clientèle. Une solution capable de soutenir des niveaux d’activité de bases de données élevés peut donc se révéler cruciale pour accompagner la croissance de votre entreprise.
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Dell and VMWare
Published By: Dell and VMWare     Published Date: Oct 26, 2017
Les bases de données sont souvent le véritable moteur des opérations stratégiques d’une entreprise. Elles alimentent les boutiques en ligne, les dossiers confidentiels et les systèmes de gestion de la clientèle. Une solution capable de soutenir des niveaux d’activité de bases de données élevés peut donc se révéler cruciale pour accompagner la croissance de votre entreprise.
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Dell and VMWare
Published By: Dell and Nutanix     Published Date: Oct 26, 2017
Les bases de données sont souvent le véritable moteur des opérations stratégiques d’une entreprise. Elles alimentent les boutiques en ligne, les dossiers confidentiels et les systèmes de gestion de la clientèle. Une solution capable de soutenir des niveaux d’activité de bases de données élevés peut donc se révéler cruciale pour accompagner la croissance de votre entreprise.
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Dell and Nutanix
Published By: Dell and Nutanix     Published Date: Oct 26, 2017
Les bases de données sont souvent le véritable moteur des opérations stratégiques d’une entreprise. Elles alimentent les boutiques en ligne, les dossiers confidentiels et les systèmes de gestion de la clientèle. Une solution capable de soutenir des niveaux d’activité de bases de données élevés peut donc se révéler cruciale pour accompagner la croissance de votre entreprise.
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Dell and Nutanix
Published By: Dell and Nutanix     Published Date: Oct 26, 2017
Lors de la dernière décennie, les solutions d’infrastructure convergée (CI) ont été utilisées pour mettre en oeuvre l’infrastructure virtualisée sur une configuration trois niveaux emballée, vendue et soutenue en tant qu’entité unique. Au lieu de trois fournisseurs séparés fournissant et prenant en charge les trois niveaux, avec CI, les clients bénéficient d’une commande plus rapide, de déploiements moins sujets aux problèmes et de moins de tâches pour les administrateurs.
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Dell and Nutanix
Published By: Dell and Nutanix     Published Date: Oct 26, 2017
The CSI Companies se compose de quatre entités et de la filiale Anteo Group ; ensemble, elles offrent des services spécialisés et de recrutement pour répondre à un large éventail de besoins clients. Depuis 1994, la société, dont le siège se situe à Jacksonville, en Floride (États-Unis), propose des services de dotation en personnel, de recrutement de cadres et d’embauche directe de collaborateurs pour des clients dans le secteur de la santé, des services financiers, des services bancaires, de la vente au détail/du secteur hôtelier et des technologies, entre autres. La société, dont l’activité se répartit entre son siège et trois bureaux régionaux, est au service d’entreprises de dimension nationale.
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Dell and Nutanix
Published By: XpertHR     Published Date: Oct 23, 2017
We all know that attracting top talent takes time—and money, but how much is too much? In a competitive recruiting environment, managing the metrics of talent acquisition can help talent leaders identify opportunities for improvement as well as areas of best practice. What metrics really matter and how can you set up manageable methods of tracking, and reporting on, results that resonate with the C-suite?
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XpertHR
Published By: CA Technologies EMEA     Published Date: Oct 23, 2017
Dans une série d’articles, Paul Gerrard, consultant et spécialiste des tests, aborde diverses questions sur ces derniers. Les modèles de test sont essentiels pour les tests et, dans cet article, Paul Gerrard évoque l’art de créer et d’utiliser ces modèles. Si les testeurs interviennent de plus en plus tôt, de pair avec les développeurs ou du moins plus étroitement, les testeurs (et les développeurs) doivent être capables de créer des modèles, de savoir comment les articuler et les partager, ainsi que d’encourager une meilleure collaboration.
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modèles de test, continuous testing, déploiement automatique, livraison continue, test, assurance qualité, développement, qualité du code, test, ca test data manager
    
CA Technologies EMEA
Published By: Oracle Security Solutions     Published Date: Oct 20, 2017
Whether you are leveraging the cloud for software as a service (SaaS), infrastructure as a service (IaaS), or platform as a service (PaaS), cloud security is a mandatory cost of doing business. In June 2016, Gartner issued a press release identifying the top information security technologies and included cloud access security brokers (CASBs) at the top of that list. Protecting your data and IP in the cloud is not an option. Knowing that an ROI for a CASB could be longer term, how do you quickly quantify the additional value a CASB provides so that it gets a high priority in your already stretched information security budget? This white paper helps you to build a business case by walking you through the cost considerations and payback of a CASB. It demonstrates that a CASB provides stronger cloud protection at a lower cost than traditional security processes and tools.
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Oracle Security Solutions
Published By: CA Technologies EMEA     Published Date: Oct 19, 2017
OAuth est un protocole Web relativement nouveau qui régit l’octroi d’un accès limité aux applications et données. il a été conçu pour permettre aux utilisateurs d’octroyer un accès restreint aux ressources dont ils sont propriétaires (images résidant sur un site tel que Flickr ou smugMug, par exemple) à un client tiers tel qu’un site d’impression de photos par exemple. ce livre blanc de cA Technologies décrit ce qu’est OAuth et vous montre comment faciliter son implémentation au sein de votre organisation.
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CA Technologies EMEA
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