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Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
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Adobe
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1 As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
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F5 Networks Singapore Pte Ltd
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
When Daniel Shuler joined Phoenix Children’s Hospital (PCH) as CISO in 2016, he knew the hospital would be a tempting target for cyber criminals due to the massive troves of sensitive data it collects to diagnose and treat patients. Over the next three years, Shuler spearheaded a complete overhaul of PCH’s security fabric. First, he decommissioned the legacy AV and engaged BlackBerry Cylance’s ThreatZERO™ consultants to deploy CylancePROTECT® on over 4,000 endpoints. Soon after, CylancePROTECT stopped a ransomware attack that could have disrupted patient care by preventing access to electronic medical record data. Next, he engaged a BlackBerry Cylance Red Team to perform annual penetration testing assignments. Says Shuler, “Our relationship is unique in my experience. BlackBerry Cylance has proven repeatedly that they have our best interests at heart and that they share our commitment to provide the best care possible for children and their families.” Read the case study for the full s
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to a National Cyber Security Alliance estimate. Yet 68 percent of small business owners in a recent survey seemed oblivious to the threat. Why the disconnect? What should they be doing to protect their business-critical systems and data? How can small businesses wring maximum value from their cybersecurity investments? Where do AI-based endpoint protection, detection, and response platforms fit into the mix? Read this BlackBerry Cylance sponsored white paper, Small Organizations Still Need Big Security, to find out.
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BlackBerry Cylance
Published By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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CheckMarx
Published By: Shape Security     Published Date: Sep 12, 2019
Online credentials have been stolen and compromised for almost as long as the Internet has existed. But in the past decade, the frequency of credential theft has increased and the tools and techniques used by cybercriminals have evolved. Theft of user credentials has ramped up significantly for a number of reasons including: Users are reusing the same usernames and passwords across multiple sites Automated tools can take stolen credentials and test them on other sites at a massive scale Many customers have high value assets that are extremely lucrative targets for cyberattacks In this white paper, explore one of the most common threats to retailers – credential stuffing – and learn how Shape works with major retailers to shut these attacks down.
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Shape Security
Published By: Shape Security     Published Date: Sep 12, 2019
A Top 3 US Telecom Provider needed to secure its mobile accounts from credential stuffing attackers targeting them to commit various fraud schemes, including: Upgrade theft Two-factor authentication bypass Virtual calling When account takeovers became so common that the telecom provider received negative press about the situation, the company knew it needed to find a solution immediately. Download this case study to learn how the company was able to stop credential stuffing with Shape Enterprise Defense.
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Shape Security
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 09, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.¹ As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
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F5 Networks Singapore Pte Ltd
Published By: Akamai Technologies     Published Date: Sep 03, 2019
The attacks and tools being used against financial services organizations are part of a complex ecosystem. This may seem like an obvious statement at first glance. When you read most industry reports, they tend to focus on a single aspect of the whole ecosystem, as if it were unrelated to other types of attacks. To be honest, we’ve been just as guilty of having a myopic view of attack traffic as anyone else. We wanted to do something different for this report. Instead of looking at a single type of attack, we stepped back to look at attacks against banks, credit unions, trading companies, and other organizations that make up financial services as a whole. Most defenders only see a very small segment of the overall traffic, whether they’re the target or the vendor supplying defensive tools. The breadth of Akamai’s products and our visibility into a significant portion of Internet traffic allows us to research multiple stages of the attack economy.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 30, 2019
Attacks on financial services institutions are growing in both quantity and sophistication. Our new State of the Internet/Security report studies criminal behavior across this advanced and expansive financial services attack economy: from a popular authentication mechanism for staging credential stuffing attacks to the use of stolen identities to cash out ill-gotten gains. The report identifies leading DDoS and application-layer attack vectors, lucrative phishing variants, and how criminals stage decoy attacks to distract from their real targets. Attacks that prove successful in financial services often move on to other industries. Download the report, and see what petabytes of data tell us.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 30, 2019
The financial services industry is one of the largest and most sought-after targets for attackers. This particular industry revolves around trust and security, and because of this, these elements are quite often the key focal point for criminals. Successful attacks can quickly translate into the dissemination of massive amounts of personal information and monetary gains by the attacker. Criminals targeting the financial services industry do so by leveraging various attack surfaces, such as people, processes, applications, or systems. Regardless of where the financial institutions are located in the world, staying aware of the forefront of new attack trends is imperative for keeping their systems and customers safe. Understanding the ecosystem of attacks, how different layers interact, and the booming economy spawned by it gives financial services organizations the edge they need.
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Akamai Technologies
Published By: FICO EMEA     Published Date: Aug 30, 2019
Telecommunications companies lost more than $29 billion to consumer fraud in 2017 globally (1.27% of their revenues). The largest and most advanced communications service providers (CSPs) have sophisticated fraud detection systems and processes in place, but those organizations are now questioning their fraud readiness. Are they doing enough? Fraudsters may be individuals or increasingly sophisticated criminal networks. They constantly develop new methods and target new lines of business Read this interview where Anat Hoida, Head of the FICO’s Telecom Practice in Europe, Middle East, and Africa, discusses the impacts of the evolving spectrum of fraud risks on the growth and competitiveness of CSPs globally.
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telecom subscription fraud, prevent fraud, fight fraud using analytics
    
FICO EMEA
Published By: The Economist Group     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: ConnectWise     Published Date: Aug 22, 2019
Switching to a managed services model where clients pay you a fixed monthly rate to manage their entire IT infrastructure. If done correctly, this transition can be a lifeline to reliable revenue in a shifting market. Making the transition from an unsteady break-fix model to a proactive managed services model will require a systematic plan with well-thought-out steps that range from understanding your target market to implementing essential automation. If you’re considering becoming a managed service provider (MSP), these six steps can help. As you read through them, keep in mind that the best strategy is to have a strategy.
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ConnectWise
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: Achievers     Published Date: Aug 16, 2019
A recent employee engagement survey by Achievers asked 1,224 employees from the U.S., Canada, UK, and Australia if they plan on looking for new jobs in 2019. The results were jarring: only 21% of North American employees are very engaged, yet most are not looking to leave their jobs. While this may seem like a positive trend, it actually indicates a major workplace complacency conundrum – one that could have a significantly negative effect on your bottom line This report will explain the dangers of complacency in the workplace and share four target areas to address employee engagement, arguably one of the most critical business challenges
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Achievers
Published By: Limelight Network     Published Date: Aug 12, 2019
Cyber-criminals are increasingly sophisticated and targeted in their attacks. If you are in charge of ensuring the security of your company’s website, it has not been easy going as these notable security incidents reveal: • Sabre Systems—The reservation software company had data from Hard Rock Hotels, Google, Loews, and others, stolen as a result of the breach1. • CIA—WikiLeaks obtained and published documents detailing the intelligence agency’s hacking efforts1. • Virgin America—Thousands of employees and contractors had their login information compromised1. • Equifax—The credit rating agency had a breach into highly sensitive personal information of 143 million U.S. consumers1. • Universities and Federal Agencies—More than 60 universities and US federal organizations were compromised with SQL injections1. There are numerous lessons to be learned from these breaches. Despite the growing stream of news stories about highly damaging attacks that compromise customer info
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Limelight Network
Published By: Cohesity     Published Date: Aug 09, 2019
Best practices to prevent, detect, and respond to a ransomware attack targeting your backups
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Cohesity
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Malicious cryptomining has consistently been one of the top threats across all internet activity in 2018. Cryptominers tap into an organization’s computing power to create cryptocurrencies like Bitcoin and Monero — and generate profit for themselves. If you’re not protected, it can cost you in all kinds of ways. It can lead to degraded system performance and regulatory risks, and leaves an attacker with an open door to further exploit your network. In this eBook you’ll learn about who these criminals are targeting and how you can protect your network from a significant threat. "
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Cisco Umbrella EMEA
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Malicious cryptomining lets cybercriminals profit at your organization’s expense. No industry is safe from malicious cryptomining - a browser or software-based threat that enables attackers to secretly use an organization's computing power to mine digital currency. This fast-growing threat can lead to degraded system performance, soaring electricity usage, regulatory problems, and vulnerability to future attacks. View our infographic to find out who they’re targeting and how to protect your network. "
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Cisco Umbrella EMEA
Published By: Drift     Published Date: Aug 05, 2019
Drift and Demandbase are joining forces to revolutionize the way businesses do accountbased marketing (ABM). Want to join us? In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach. When you’re finished reading, you’ll come away with a step-by-step set of instructions for implementing a conversational ABM game plan for your business.
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Drift
Published By: Workday     Published Date: Jul 30, 2019
When your organization moves quickly to drive growth and profitability, you can risk missing business targets due to inaccurate data, gaps in processes, and limited visibility into real-time metrics and analytics. Download the report to learn how you can get the most out of your data.
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Workday
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