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Published By: FICO     Published Date: Mar 02, 2018
The role of analytics in managing, improving and ultimately transforming supply chains cannot be understated. But what about the analytics themselves? FICO’s Zahir Balaporia and renowned author Tom Davenport use the term “The Analytics Supply Chain” to reflect that the actual analytics themselves parallel supply chains, with inherent challenges and problems if things “get stuck.” Rethinking analytics in these terms can not only improve supply chain performance, but also any other business problems you seek to solve. This article targets: · Steps in the analytics supply chain and the vital role of data and analytic models · How your predictions, recommendations and insights need to rely on similar attributes to finished manufactured products; · Key questions to ask yourself in determining where you need to fix your analytics supply chain.
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supply, chain, analytics, employee, optimization, organisations, productivity
    
FICO
Published By: Viavi Solutions     Published Date: Feb 22, 2018
Is your Network Performance Monitoring and Diagnostics (NPMD) solution a target for attackers? With increasingly creative exploits, it is important to stay ahead of the curve when it comes to data protection. NPMD tools that do not keep pace can leave your information vulnerable.
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Viavi Solutions
Published By: LogRhythm     Published Date: Feb 22, 2018
The traditional approach to cybersecurity has been to use a prevention-centric strategy focused on blocking attacks. While prevention-centric approaches do stop many threats, many of today’s advanced and motivated threat actors are circumventing these defenses with creative, stealthy, targeted, and persistent attacks that often go undetected for significant periods of time.
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LogRhythm
Published By: LogRhythm     Published Date: Feb 22, 2018
Security and risk management leaders are implementing and expanding SIEM to improve early targeted attack detection and response. Advanced users seek SIEM with advanced profiling, analytics and response features.
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LogRhythm
Published By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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Magento
Published By: Cloudian     Published Date: Feb 21, 2018
We are critically aware of the growth in stored data volumes putting pressure on IT budgets and services delivery. Burgeoning volumes of unstructured data commonly drive this ongoing trend. However, growth in database data can be expected as well as enterprises capture and analyze data from the myriad of wireless devices that are now being connected to the Internet. As a result, stored data growth will accelerate. Object-based storage systems are now available that demonstrate these characteristics. While they have a diverse set of use cases, we see several vendors now positioning them as on-premises targets for backups. In addition, integration of object-based data protection storage with cloud storage resources is seen by these vendors as a key enabler of performance at scale, cost savings, and administrative efficiency.
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Cloudian
Published By: Group M_IBM Q1'18     Published Date: Feb 15, 2018
IBM SPSS predictive analytics solutions help uncover key predictors that lead to online student success or failure. Identifying specific issues early, target intervention measures for at-risk students, and take the appropriate steps to help improve online student graduation rates.
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online education, online students, graduation rates, spss
    
Group M_IBM Q1'18
Published By: Cloudian     Published Date: Feb 15, 2018
We are critically aware of the growth in stored data volumes putting pressure on IT budgets and services delivery. Burgeoning volumes of unstructured data commonly drive this ongoing trend. However, growth in database data can be expected as well as enterprises capture and analyze data from the myriad of wireless devices that are now being connected to the Internet. As a result, stored data growth will accelerate. Object-based storage systems are now available that demonstrate these characteristics. While they have a diverse set of use cases, we see several vendors now positioning them as on-premises targets for backups. In addition, integration of object-based data protection storage with cloud storage resources is seen by these vendors as a key enabler of performance at scale, cost savings, and administrative efficiency.
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Cloudian
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Engagio     Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts. The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
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Engagio
Published By: VMware     Published Date: Jan 05, 2018
Few network and IT managers look forward to migrating critical systems and solutions from one vendor to another, but it is often an essential step forward when evolving operational requirements are considered. When migration is viewed as an opportunity, the new benefits and broad range of quantifiable advantages realized can make switching vendors the optimal solution. Read this Tech Target whitepaper to learn more and see why now is the best time to migrate from MobileIron to VMware Workspace ONE, powered by VMware AirWatch unified endpoint management (UEM) technology.
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VMware
Published By: Great Bay Software     Published Date: Jan 04, 2018
By 2020 Gartner estimates the proliferation of IoT with a market installed base of 20.4 billion endpoint devices, comprised of both "smart" and "dumb" devices, each leveraging multiple communication types. As each of these devices can become a target entry point for hackers, endpoint and network visibility is a top concern for CISOs responsible for security and risk management.
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iot, iot security, iot endpoint security, gartner
    
Great Bay Software
Published By: Carbonite     Published Date: Jan 04, 2018
Malware that encrypts a victim’s data until the extortionist’s demands are met is one of the most common forms of cybercrime. And the prevalence of ransomware attacks continues to increase. Cybercriminals are now using more than 50 different forms of ransomware to target and extort money from unsuspecting individuals and businesses. Ransomware attacks are pervasive. More than 4,000 ransomware attacks happen every day, and the volume of attacks is increasing at a rate of 300 percent annually. According to an IDT911 study, 84 percent of small and midsize businesses will not meet or report ransomware demands. No one is safe from ransomware, as it attacks enterprises and SMBs, government agencies, and individuals indiscriminately. While ransomware demands more than doubled in 2016 to $679 from $294 in 2015, the cost of remediating the damage and lost productivity is many multiples higher.
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Carbonite
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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MoreVisibility
Published By: VMware     Published Date: Dec 05, 2017
"As virtualization increasingly takes hold throughout the enterprise, organizations are looking for ways to extend the capabilities of their existing virtual desktop and application frameworks with new features and a digital workspace strategy. In this Tech Target whitepaper, you will learn: - Common customer pain points and business implications in desktop and application virtualization - What to look for in desktop and application virtualization solutions - The many benefits and advantages of VMware Horizon and Workspace ONE"
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vmware, tech target, virtualization, vmware horizon
    
VMware
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 30, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
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it security, vendor, malware, analysis, service, malicious attacks, network, traffic
    
Rohde & Schwarz Cybersecurity
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey, marketing, digital marketing
    
ChannelAdvisor
Published By: Mimecast     Published Date: Nov 28, 2017
With the healthcare industry as the #1 target for ransomware attacks, it’s critical to ensure steps are taken to prevent, detect and respond to these attacks without downtime – and without loss of patient data. A multi-layered approach to protective controls – including a Secure Email Gateway (SEG) with advanced threat protection capabilities – will start your healthcare organization on the right path to ransomware resilience. Download and use this top 10 list of how to protect your organization now. Use it as a reference tool for frequent health checks of your own ransomware resilience program.
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healthcare, ransomware, ransomware attack, seg, secure email gateway
    
Mimecast
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
Tags : 
it security, vendor, malware, analysis, service, malicious attacks, network, traffic
    
Rohde & Schwarz Cybersecurity
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