branding

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Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects, promotion, tools, branding
    
emedia
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
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spredfast, blog, marketing, branding, social media marketing, corporate blogger, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
10 Tips to Make your Facebook Content Newsfeed-Worthy
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spredfast, marketing, facebook, social media, newsfeed-worthy, branding on facebook
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions. Like Natanya Anderson’s feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
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spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
    
Spredfast, Inc.
Published By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy, search marketing, email marketing, website development, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CEB     Published Date: Dec 03, 2014
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
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b2b marketing insights, b2b sales insights, consensus marketing, b2b branding, b-to-b decision-makers, leading marketing and sales teams, sales executives, sales leaders
    
CEB
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organization’s branding and improve your return on investment.
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spredfast, mass relevacne, revenue, sponsorships, social media, emerging marketing, internet marketing, traditional marketing
    
Mass Relevance
Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo
Published By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
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online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service, contact center management, virtual agent, knowledgebase, ecommerce, mcommerce, live chat, website optimization, multi-channel branding
    
CodeBaby
Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can invigorate your brand presence with a mobile engagement platform.
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ibm, emm, mobile engagement, mobile, mobile engagement platform, branding, brand presence, customer engagement
    
IBM
Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding
    
Balihoo
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
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limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow, mobile distribution, video content, branding, delivery acceleration, e-commerce video
    
Limelight Networks
Published By: Hubspot     Published Date: Apr 23, 2013
For any company, it's homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Don't let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
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web design, hubspot, homepage design, design best practices, branding, web experiences
    
Hubspot
Published By: Spredfast, Inc.     Published Date: May 08, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social network, marketing opportunities, social media, traditional marketing
    
Spredfast, Inc.
Published By: Bridgeline Digital     Published Date: Apr 08, 2013
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the mobile revolution already present, it is important to know the reasons why you must reconsider the design of your website. Branding, accessibility and cost are big reasons to consider responsive design for your companies website.
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company, next generation website, accesibility, branding, cost, bridgeline
    
Bridgeline Digital
Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding
    
LeapFrog Interactive
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy, emerging marketing, internet marketing
    
Crimson Hexagon
Published By: Emotive Brand     Published Date: Jan 27, 2010
The concepts of "brand" and "reputation" are often seen as one and the same. However, when viewed separately, significant opportunities arise to improve both. The road to successful branding has never been more complex or challenging. What started, as a one-way lane going directly from the manufacturer's door to the buyer's door is now an everexpanding, two-way, multi-lane superhighway with intersections, tollbooths, and rest stops.
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emotive brands, reputation, branding, brand
    
Emotive Brand
Published By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
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cmo, pq media, content, marketing, branding, cmo, media, forecasting
    
CMO.com
Published By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
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brand advocate, brand content, branded content, branding, emerging marketing
    
SocialChorus
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