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Published By: Interactive Intelligence     Published Date: Feb 28, 2013
Are your collectors FDCPA-compliant when they're on the phone with consumers? There are many options available to call centers and collection agencies. In this white paper, we get through the thoughts and opinions and various voices in the industry.
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better hiring, better work environment, better quality management, fdcpa compliancy, better hiring, better quality management
    
Interactive Intelligence
Published By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1 800 flowers, ibm, e-commerce, case study, master data management
    
IBM
Published By: MobileIron     Published Date: Mar 02, 2015
The Android platform has quickly established itself as a dominant mobile OS for consumers. However, enterprise IT has been slower to adopt Android broadly due to lack of Enterprise Mobility Management capabilities in Android and fragmentation. But the recent release of Android Lollipop reduces fragmentation and when combined with MobileIron enterprise mobility management (EMM) solutions, gives IT the tools needed to easily manage and secure apps and content on all types of Android devices. This will accelerate adoption of Android devices within the enterprise.
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android, apps, vpn, work, multiple devices, emm
    
MobileIron
Published By: Infor     Published Date: Jun 13, 2017
Power and influence in the automotive industry have dramatically shifted from the companies that make and sell vehicles to the consumers who buy them.
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Infor
Published By: Cleo     Published Date: Jan 03, 2017
Modern MFT is designed to connect all of your information sources and consumers in a way that drives business agility with a simple user experience to manage data movement across your organization and beyond. With legacy and outsourced MFT technologies, companies are at a disadvantage when it comes to managing business-critical file transfers. Read this white paper to learn 10 considerations when evaluating the capabilities of your existing MFT solution or a replacement to help your business better meet existing and future use-case requirement.
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cleo, mft, mft technology, file transfer, b2b integration
    
Cleo
Published By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy, search marketing, email marketing, website development, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
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data privacy and personalization, modern consumers, social login, consumer concerns, data privacy
    
Gigya
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives, traditional marketing
    
CEB
Published By: SAS     Published Date: Aug 03, 2016
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.
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finance, best practices, digital channels, demand, financial services, fraud, customer experience
    
SAS
Published By: Adecco     Published Date: Oct 05, 2017
Use our Salary Guide to adapt as fast as the talent you’re after. Your company will only go as far as your creative and marketing minds take it. They build your unique brand and convince consumers to buy your products and services. But to acquire the best of them, you have to do some convincing of your own—and it starts with salaries. Even with the justified chatter about career paths, culture and work-life balance, salary is still the one. In fact, two thirds of respondents to the recent Workforce 2020 study conducted by Oxford Economics and SAP SE, agree—they all said money matters most. Our Creative & Marketing Salary Guide is the single most important hiring and retention tool for your company. It’ll help you confidently discuss and offer convincing salaries that help you land new talent and keep old talent.
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Adecco
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
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inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing, email marketing, marketing research, e-commerce
    
InReality
Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology, search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Oracle
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
In recent years, ransomware such as Locky and KeRanger have emerged as a top threat, not just to consumers, but to businesses with high-value data. Read this whitepaper for four best practices to protect yourself from this costly threat, including: Evaluating web browser configuration and virtualization options Protecting mobile devices against attack through containerization Reducing the risks of collaboration through secure EFSS solutions
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ransomware, security, risk reduction, containerization, data security
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
In recent years, ransomware such as Locky and KeRanger have emerged as a top threat, not just to consumers, but to businesses with high-value data. Read this whitepaper for four best practices to protect yourself from this costly threat, including: Evaluating web browser configuration and virtualization options Protecting mobile devices against attack through containerization Reducing the risks of collaboration through secure EFSS solutions
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ransomware, risk reduction, data security, collaboration, containerization
    
Citrix ShareFile
Published By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
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crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care, marketing research
    
CrowdTwist
Published By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
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content management, content delivery, best practices, performance management, reach, social content
    
Tapinfluence
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations. In a 2014 study of 700 consumers about brand reputation by Experian and the Ponemon Institute, data breaches were reported as the most damaging occurrence to brand reputation, exceeding environmental disasters and poor customer service.1 In a world where data breaches have become commonplace, what steps can be taken to minimize damage?
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Microsoft Office 365
Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation
    
IBM
Published By: FitsMe     Published Date: Mar 30, 2017
Consumers want the right fit, every time. 83% of shoppers regard shopping online as a gamble and 6 out of 10 explore different sizes when deciding on a purchase. Distinguish size from fit and adapt your online strategy and build shopper confidence in your brand.
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FitsMe
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