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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: CrowdStrike     Published Date: Feb 01, 2017
Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs. Consider these facts: ? Ransomware attacks doubled in 2015 ? The number of new ransomware variants increased 17% in Q1 2016 ? The FBI estimates that ransomware will net criminals $1 billion in 2016 This white paper dives into the inner workings of ransomware, its perpetrators and how they are evolving to maximize profits. You’ll also learn how companies are fighting back, and review best practices for protecting your organization from becoming another victim of electronic extortion.
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CrowdStrike
Published By: Dell and VMWare     Published Date: Oct 26, 2017
Une transformation fondamentale englobant le personnel, les processus et la technologie permet aux entreprises de rester compétitives dans l’économie d’aujourd’hui, basée sur l’innovation. Des initiatives telles que la sécurité avancée, les services de détection des fraudes, l’Internet des objets (IoT) avec ses consommateurs connectés, l’expérience de réalité virtuelle ou augmentée, l’apprentissage machine et approfondi et les applications cognitives optimisent les avantages pour l’entreprise comme la maintenance et le marketing prédictifs.
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Dell and VMWare
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Cloud technology has changed everything—it has been one of the biggest transitions in the IT industry over the past three to four decades. Today’s customers require greater agility and faster innovation, and need the flexibility to run their workloads both in the public cloud and on premises with a predictable and transparent IT cost structure. Learn more in this new mini digi book. (Digital awareness asset/.pdf of value proposition for OCM and new Oracle Exadata Cloud Machine)
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Oracle PaaS/IaaS/Hardware
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM
Published By: Ruckus Wireless     Published Date: Jul 16, 2018
Students and teachers at Belleville Township High School District now rely on Ruckus Networks to stay connected to laptops, tablets, and smartphones. With Ruckus Cloud Wi-Fi, the IT team at Belleville Township High School District is able to access and manage WLANs with a click of a button. Read this case study to learn why they chose Ruckus Cloud Wi-Fi, allowing Belleville to take classroom learning to the next level.
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Ruckus Wireless
Published By: Tenable     Published Date: Feb 07, 2018
"This IDC Technology Spotlight examines the evolution of vulnerability management. By leveraging the cloud and new technologies that deliver greater visibility, organizations can gain an accurate picture of their assets and overall risk posture. This is a critical step toward addressing the current landscape where attackers are using a wide variety of vectors such as mobile, social, and cloud-based attacks to infiltrate organizations and steal data. By reading this report you will get an overview of: - Benefits of cloud-based security and vulnerability management - Challenges of adopting cloud-based vulnerability management - IDC assessment of Tenable.io cloud vulnerability management"
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Tenable
Published By: Aria Systems     Published Date: Jun 15, 2016
Expanding and enriching the educational experience through a streamlined, broadened networkBYOD in the classroom and one-student-one-device trends meant Kentucky’s Bullitt County Public Schools needed an easily configurable, reliable and scalable network. Read this case study to discover the benefits of WLAN technology in the educational world >
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Aria Systems
Published By: Avaya     Published Date: Jun 15, 2016
Expanding and enriching the educational experience through a streamlined, broadened networkBYOD in the classroom and one-student-one-device trends meant Kentucky’s Bullitt County Public Schools needed an easily configurable, reliable and scalable network. Read this case study to discover the benefits of WLAN technology in the educational world.
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mobile device, best practices, networks, technology
    
Avaya
Published By: LifeSize, a division of Logitech     Published Date: Aug 19, 2011
Incorporating video collaboration as a standard business practice can result in tighter employee and business partner relationships, increased productivity, faster decision-making and many more lucrative bene?ts.
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lifesize, best practices, video collaboration, standard business practice, productivity, video conferencing technology, virtualization, communications objectives, it environment, unified communications, mobility, pip, picture in picture suppression
    
LifeSize, a division of Logitech
Published By: Broadsoft     Published Date: Jun 14, 2017
Many premises-based phone system (PBX) manufacturers claim that the five year costs of their systems are lower than an equivalent cloud alternative. What the premises guys don’t tell you about is all the extra little hidden costs that come as a result of the limitations of the hardware and software in their systems. This guide will provide you with useful questions to ask your PBX manufacturer to ensure that you're getting the full picture on the cost of their system. Questions to Ask During an Evaluation: • Have you sized this system for my peak demand? • Have you factored in the cost of site redundancy? • How many hours of call recording are included? • How is mobility supported? Do calls route in an out of the PBX for call treatment? • What are the annual maintenance costs of the hardware and software in this system? • Which third party systems have you integrated this PBX with?
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Broadsoft
Published By: Cyveillance     Published Date: Apr 10, 2015
In today’s security landscape, more vendors than ever are offering what is purported to be “threat intelligence.” Although security experts often have different definitions for this term, one thing many of them can agree on is that an intelligence-led approach to security – that is, putting threat intelligence to real-world use – is critical to protecting organizations. If the goal of an intelligence-led security strategy is to help organizations be more proactive in finding and preparing for threats to physical and digital assets, it’s crucial to define and understand exactly what threat intelligence means, and separate fact from fiction. In this whitepaper, we dispel some common myths about threat intelligence.
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myths, cyber, threat, intelligence, fact, fiction, big data, cloud
    
Cyveillance
Published By: NetApp     Published Date: Mar 05, 2018
This independent report addresses some common GDPR myths. Learn the facts about the new obligations and liabilities faced by companies that manage data in the EU and how to assess your risks.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: SPSS     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the technology sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence, data analysis, analytical methods, strategic planning, customer intimacy, crm, best practices, business intelligence, statistics, statistical analysis, data management, decision-making
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence, data analysis, analytical methods, strategic planning, customer intimacy, crm, best practices, business intelligence, statistics, statistical analysis, data management, decision-making
    
SPSS, Inc.
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: HP and Intel ®     Published Date: May 27, 2014
The technology industry is constantly changing. Usually, it evolves along a progression of somewhat predictable lines. But every 20 years or so, a sea change shakes its very foundation. Tried-and-true practices that underpinned the previous model may no longer apply. It happened, for example when our industry transitioned from the mainframe to a client/server model. That change required a rethinking of the IT model from top to bottom. Download to learn more!
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises
    
HP and Intel ®
Published By: HP     Published Date: May 27, 2014
The technology industry is constantly changing. Usually, it evolves along a progression of somewhat predictable lines. But every 20 years or so, a sea change shakes its very foundation. Tried-and-true practices that underpinned the previous model may no longer apply. It happened, for example when our industry transitioned from the mainframe to a client/server model. That change required a rethinking of the IT model from top to bottom. Download to learn more!
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises
    
HP
Published By: Lola Travel Company     Published Date: Jan 24, 2019
A well-thought-out, easy-to-create and easy-to-enforce business travel policy will contribute to transparency, a cultural mecca in any organization. By fostering fairness, a mutually beneficial corporate travel policy provides company travelers with the freedom they desire, without sacrificing company governance and control. As an HR or Finance leader, you've answered countless repetitive questions about per diems, business class vs. economy class, and hotel restrictions. A formalized travel policy is not as hard to create as it may seem, and it will eliminate the stress for both you and your travelers. In this ebook, you will learn the 10 easy steps to take in order to create a win-win corporate travel policy that works for you and your team.
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Lola Travel Company
Published By: LockLizard     Published Date: Jun 10, 2009
Is the PDF security software you are looking to purchase really secure? If the PDF security software you are evaluating can be simply broken then you might as well save your money. What PDF security vendors are not telling you about their products and solutions, and what questions you should be asking.
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pdf, pdf security, locklizard, software, cost savings, recovery, passwords, restrictions, adobe, affiliate scheme, footprint, risk management, risk, vulnerabilities, dmca, digital millennium copyright act, adobe reader, usability, encryption
    
LockLizard
Published By: AppDynamics     Published Date: Sep 21, 2017
Technologies once relegated to the pages of science fiction novels—artificial intelligence, digital currency, and self-driving cars to name a few—have become a reality. Enterprises must innovate with high velocity and at massive scale to stay competitive. Cloud adoption has become a strategic imperative for enterprises—it’s the price required to transform into a digital business.
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AppDynamics
Published By: AppDynamics     Published Date: Nov 02, 2017
Technologies once relegated to the pages of science fiction novels—artificial intelligence, digital currency, and self-driving cars to name a few—have become a reality. Enterprises must innovate with high velocity and at massive scale to stay competitive. Cloud adoption has become a strategic imperative for enterprises—it’s the price required to transform into a digital business.
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AppDynamics
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