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Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : 
program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails, personalization, scoring, lead gen, leads, sales, sales team, suspects, prospects, web marketing, micro-level, autoresponder, drip
    
Pardot
Published By: Act-On     Published Date: Jul 08, 2015
Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.
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lead generation, scoring, nurturing, marketing
    
Act-On
Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: SugarCRM     Published Date: Nov 20, 2013
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Apr 08, 2014
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Act-On     Published Date: Aug 28, 2012
Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.
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lead scoring, best practices, act-on, lead generation
    
Act-On
Published By: Act-On     Published Date: Aug 18, 2014
Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.
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act-on, marketing, lead scoring, prospects, automation, crm & customer care, marketing research
    
Act-On
Published By: SAS     Published Date: Jun 05, 2017
One of the biggest inhibitors of analytics success is the delay between developing and implementing models. This paper reviews how an analytics factory, a rapid scoring and model development environment, can help organizations turn models into insight faster than before.
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SAS
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
    
Marketo
Published By: IBM     Published Date: Jan 09, 2017
Download this interactive white paper describing the global threat intelligence provided by the IBM X-Force research team, including a look at its reputation scoring, vulnerability tracking and malware research - as well as details on its collaborative threat-intelligence site, IBM X-Force Exchange.
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ibm, security, ibm x-force, threat intelligence
    
IBM
Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql, marketing qualified leads, mql, lead generation & automation, lead nurturing, lead funnel, lead tracking, lead scoring, lead intelligence, lead fulfillment, b2b marketing, b2b sales, sales performance optimization
    
The Mx Group
Published By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
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lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics, search marketing, email marketing, social media, internet marketing, e-commerce
    
Neustar
Published By: SugarCRM     Published Date: Jan 07, 2015
The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade. Moving from a predominantly perpetual license-based system, where companies paid a large up-front sum and then smaller annual maintenance fees, CRM software providers are now moving towards monthly or annual subscription fees to access CRM software on the Internet.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software, leads, sales leads, demand generation, marketing automation, sales quota, sales training, sales roi, marketing roi, sales efficiency, sales-marketing integration, sales-marketing coordination, crm, customer relationship management, lead nurturing, lead recycling
    
Marketo, INC.
Published By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing, btob, optimization
    
Genius Inc
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