social media analytics

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Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing
    
Unica
Published By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
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social engagement, social media analytics, social media integration, social media listening, emerging marketing, social media, advertising agencies, internet marketing
    
Cision
Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
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clarabridge, customer behaviors, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty
    
Clarabridge
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
    
Silverpop
Published By: MoreVisibility     Published Date: May 07, 2012
Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts. Read to learn more.
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morevisibility, social media, marketing, emerging marketing, internet marketing, web analytics
    
MoreVisibility
Published By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
    
Unica
Published By: Spredfast, Inc.     Published Date: Aug 06, 2013
The biggest areas for opportunity and resolution for social brands
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spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
    
Spredfast, Inc.
Published By: MuleSoft     Published Date: Jan 25, 2016
IT used to be so simple. Companies owned their own technology equipment and purchased enterprise licenses for many of the applications anybody in the organization might care to use. But then the cloud emerged, and mobile, and social media, and IoT; the world of IT has never been the same. Today's businesses are software-driven enterprises with technology capability distributed throughout the company, utilizing countless third-party cloud-based applications. This new organization requires an cultural shift in the IT organization. Read this whitepaper to learn: -How businesses can reorganize themselves into lightweight, agile, modular businesses able to respond to innovations in SaaS, mobile, and analytics -How to build a technological architecture that can accommodate new technology yet still extract value from on-premises systems -The advantages of an API-led connected architecture vs. old SOA approaches
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technology, enterprise applications, best practices, business optimization, technology architecture
    
MuleSoft
Published By: MoreVisibility     Published Date: May 07, 2012
LinkedIn connections and groups foster a lot of interaction among professionals, who can discuss their respective industries and job functions. Learn more about the three main opportunities for you to become a master link builder on LinkedIn.
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morevisibility, marketing, social media, emerging marketing, internet marketing, web analytics
    
MoreVisibility
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
Consumers now expect good customer service via social media…so Brandwatch analyzed 40 leading brands to see which brands were delivering the best social customer service.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
    
Janrain, Inc.
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends
Published By: SAP     Published Date: Nov 28, 2012
A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
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socialytics, idc, sap, marketing, merchandising, commerce, product design, quality
    
SAP
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
    
Brandwatch
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights
    
IBM
Published By: Interactive Intelligence     Published Date: May 07, 2012
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
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interactive, technology, ecm, process automation, social and mobile technology
    
Interactive Intelligence
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
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digital experience, ibm, software
    
Group M_IBM Q1'18
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
    
IBM
Published By: SAP     Published Date: Nov 29, 2012
"Customer centric" is a term we can all be familiar with and with good reason: Customers buy products and contract for services ass well as contribute on social media and blog sites sharing information on your products. How can we analyze this info?
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analytics, sap, social media, customer centric, analytics technology, emerging marketing, marketing research
    
SAP
Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
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customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media
    
IBM
Published By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
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social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
    
Cision
Published By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
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the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data
    
Socialbakers
Published By: Janrain, Inc.     Published Date: Apr 25, 2012
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
    
Janrain, Inc.
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
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marketo, marketing, digital marketing, financial services, marketing automation, social media marketing, content marketing, marketing analytics
    
Marketo
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