strategy

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Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud
Published By: Lumesse     Published Date: May 15, 2015
This paper explores how critical it is to have an agile talent management strategy in place. Being mobile and social are key to attracting, developing and retaining the cream of Gen Z.
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gen z, employees, retain talent, talent management, strategy, generation z, workplace, hr trends, hr technology, recruitment, social media hr, social media
    
Lumesse
Published By: LifeSize, a division of Logitech     Published Date: Aug 19, 2011
Incorporating video collaboration as a standard business practice can result in tighter employee and business partner relationships, increased productivity, faster decision-making and many more lucrative bene?ts.
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lifesize, best practices, video collaboration, standard business practice, productivity, video conferencing technology, virtualization, communications objectives, it environment, unified communications, mobility, pip, picture in picture suppression
    
LifeSize, a division of Logitech
Published By: TRUSTe     Published Date: Dec 08, 2010
Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.
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truste, drive website traffic, sales and marketing, tactical strategy
    
TRUSTe
Published By: SolarWinds     Published Date: May 18, 2015
Learn about ten priorities Enterprise Management Associates (EMA) identified as integral for every company’s monitoring strategy. Read about the challenges companies face in fully visualizing their IT infrastructure to monitor essential technology implementations, configurations, and statuses.
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it infrastructure, technology implementations, system administrators, choosing servers, app monitoring software
    
SolarWinds
Published By: Citrix     Published Date: Jul 25, 2014
This paper presents 10 key points to consider as you develop your enterprise mobility strategy, encompassing security, user experience, IT operations and BYOD.
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citrix, enteprise mobility, mobile workers, byod, remote access, end point security, mobile security, mobile application management
    
Citrix
Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
To unlock the full potential of enterprise mobility, IT needs to allow people the freedom to access all their apps and data from any device, seamlessly and conveniently. White paper attached
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citrix, mobility, security, data
    
Citrix Systems, Inc.
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Akamai Technologies     Published Date: May 08, 2017
We are coming to expect quality video in all our digital experiences – from online shopping to on the job training. However, as video technology has become more ubiquitous, it has also become more complex. To deliver a quality experience to users, regardless of their device and connectivity, you need a holistic video strategy. We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy. Download now to learn more!
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device management, data solutions, system solutions, data breach, mobile management
    
Akamai Technologies
Published By: Akamai     Published Date: Mar 08, 2017
We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy.
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video, online video, quality video, video strategy, engagement, online engagement
    
Akamai
Published By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
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vocus, search, social, email, publicity, 2013 marketing success, marketing strategy
    
Vocus
Published By: Cyveillance     Published Date: Apr 10, 2015
In today’s security landscape, more vendors than ever are offering what is purported to be “threat intelligence.” Although security experts often have different definitions for this term, one thing many of them can agree on is that an intelligence-led approach to security – that is, putting threat intelligence to real-world use – is critical to protecting organizations. If the goal of an intelligence-led security strategy is to help organizations be more proactive in finding and preparing for threats to physical and digital assets, it’s crucial to define and understand exactly what threat intelligence means, and separate fact from fiction. In this whitepaper, we dispel some common myths about threat intelligence.
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myths, cyber, threat, intelligence, fact, fiction, big data, cloud
    
Cyveillance
Published By: Qlik     Published Date: Aug 12, 2015
This white paper provides 10 tips for ensuring a successful analytics strategy.
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analytical strategy
    
Qlik
Published By: Skillsoft     Published Date: Jun 25, 2015
This paper takes you step-by-step through the process of addressing your immediate problems, building alliances throughout your organization, and making a successful business case for a learning solution, including: • Analyzing your current processes and identifying your needs • Mapping out the various processes and training requirements • Calculating the financial impact of training • Making the case and managing the project
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learning solution, business case, lms, development, learning management strategy
    
Skillsoft
Published By: SumTotal, a Skillsoft Company     Published Date: Aug 24, 2015
This paper takes you step-by-step through the process of addressing your immediate problems, building alliances throughout your organization, and making a successful business case for a learning solution.
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learning solution, business case, lms, development, learning management strategy
    
SumTotal, a Skillsoft Company
Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide
    
Act-On
Published By: Lumesse     Published Date: May 15, 2015
This paper explores how critical it is to have an agile talent management strategy in place. Being mobile and social are key to attracting, developing and retaining the cream of Gen Z.
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gen z, employees, retain talent, talent management, strategy, generation z, workplace, hr trends, hr technology, recruitment, social media hr, social media
    
Lumesse
Published By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
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cision, social media, reporters, social journalism, marketing, social strategy, marketing research
    
Cision
Published By: Polycom     Published Date: Jun 08, 2016
"There are many ways to take advantage of the rich set of collaboration tools provided by Microsoft Skype for Business. IT leaders should consider a cap-and-grow Skype for Business strategy and then think through how it can be leveraged as a replacement technology. Digest this white paper by leading UC analyst Zeus Kerravala for insight on the 14 best practices for a Skype for Business Enterprise Voice deployment. Enabling IM and presence first, expanding desktop applications, and more are details in this informative piece. "
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business optimization, business strategy, network management, business applications, best practices, business process management, productivity
    
Polycom
Published By: TIBCO     Published Date: Nov 11, 2013
The right integration platform lets you extract more value from your ERP system - including improved business performance, increased organizational awareness, and better coordination of processes.
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erp, process coordination, tibco, mobile strategy, integration, technology, best practices, inefficient integration, platform, business strategy
    
TIBCO
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
    
Spredfast, Inc.
Published By: Net Atlantic     Published Date: Mar 19, 2010
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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net atlantic, esp, email service provider, deliverability, spam, anti-spam
    
Net Atlantic
Published By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
Published By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, content, investment, pipeline, b2b, repurposing, topic
    
ReadyTalk
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