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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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White Paper Published By: Movable Ink     Published Date: Apr 07, 2015
Each season, we at Movable Ink, search our inboxes for the most innovative and inspiring examples of contextual email marketing. Check out the latest Inkredible Five to see the best email marketing campaigns in action. How do you measure up to the Inkredible Five?
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email marketing, contextual marketing, contextual email, ebook, email marketing ebook
    
Movable Ink
White Paper Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we値l show you 10 proven ways email marketing can help you do more business. We値l show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. Whether you plan on doing email marketing yourself or having someone do it for you, you値l be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement
    
Constant Contact
White Paper Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we値l show you 10 proven ways email marketing can help you do more business. We値l show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you値l be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement
    
Constant Contact
White Paper Published By: Jive     Published Date: Mar 25, 2015
Like many roles in the C-Suite, the CIO role is changing. Its impact and control have been circumvented by cloud computing, the consumerization of IT, and employees unprecedented access to technology. The role of the CIO is at a critical juncture. In this exclusive Jive e-book, industry analyst Brian Vellmure takes a deep dive into the challenges and opportunities facing today痴 CIO.
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marketing, cio, cloud computing, technology, connectivity
    
Jive
White Paper Published By: Marketo     Published Date: Mar 23, 2015
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
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marketo, email marketing, customer engagement, email marketing metrics
    
Marketo
White Paper Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today痴 distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message
    
Oracle
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
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digital marketing, marketing personalization, persona-based marketing, target persona, email marketing
    
Digital Bungalow
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
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adobe mobile application development, email marketing, social media
    
Adobe
White Paper Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you値l discover: - Why 双mnichannel is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can稚 afford to ignore - How your mobile presence can make or break a customer痴 in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail
    
Mobify
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You値l discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you値l learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it痴 important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data
    
Adobe
White Paper Published By: Act-On     Published Date: Jan 08, 2015
It痴 all about the leads. It痴 true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that痴 not always an easy task. So how do today痴 marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices
    
Act-On
White Paper Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
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real-time advertising, online advertising, audience targeting, media buying, display advertising
    
Quantcast
White Paper Published By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing
    
Quantcast
White Paper Published By: eDataSource     Published Date: Jan 05, 2015
Download this white paper today and learn about the key features of Inbox Tracker 2.0 and how it uses real time data from your customers to tell you if they received your communication. This solution is not only more accurate than traditional seed based monitoring when it comes to inbox delivery, but a solution that allows you to react immediately to any fluctuation in your inbox delivery as it happens.
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real-time inbox monitoring, email monitoring, real time data, delivery rates, email marketing
    
eDataSource
White Paper Published By: eDataSource     Published Date: Jan 05, 2015
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
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email marketing, email competitive information, informative marketing, email competitive profile, emerging marketing
    
eDataSource
White Paper Published By: eDataSource     Published Date: Jan 05, 2015
We track daily 25 million email campaigns from 50,000 brands. Download this 1 page white paper on how we do it and learn how you gain real-time e-mail competitive intelligence.
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email campaigns, email competitive intelligence, email monitoring, real-time, email service providers
    
eDataSource
Webinar Published By: BloomReach     Published Date: Dec 22, 2014
Introducing BloomReach Compass, a tool that understands your site's content and identifies opportunities to maximize revenue. Surface and prioritize opportunities out of your billions of datapoints from content details, user behavior, and business performance.
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search marketing, email marketing, website development, emerging marketing, internet marketing
    
BloomReach
White Paper Published By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organization痴 need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
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postup, mobile responsive, mobile email, email marketing best practices, design mobile
    
PostUp
White Paper Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies
    
PostUp
White Paper Published By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
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consumer loyalty, repeat sales, post-purchase emails, email marketing, emerging marketing
    
IBM
White Paper Published By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
Tags : 
digital marketing optimisation, email marketing, emerging marketing, social media, marketing research
    
Adobe
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