E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
White Paper Published By: Silverpop
Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
White Paper Published By: Silverpop
Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
White Paper Published By: Bronto
Published Date: Jan 03, 2013
In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail and AOL, Bronto has outlined design best practices that will help you successfully reach your audience.
White Paper Published By: Bronto
Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
White Paper Published By: Bronto
Published Date: Jan 03, 2013
Email marketing has grown in popularity because it produces results. While in the late 90’s and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.
Case Study Published By: Bronto
Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred
product category and towards top customers. Using this targeted communication,
response and conversion rates increased.
White Paper Published By: Bronto
Published Date: Jan 03, 2013
This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.
White Paper Published By: Bronto
Published Date: Jan 03, 2013
If you're an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!
White Paper Published By: Oracle
Published Date: Feb 28, 2012
hat makes the connected customer tick and what can you do to ensure your brands are top-of-mind when these customers start and finish their browse and buy agendas? Find out in this paper by Lauren Freedman of the e-tailing group.
White Paper Published By: Oracle
Published Date: Feb 28, 2012
Combining customer data and social media presents an enormous opportunity for merchants. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce. Read more now!
White Paper Published By: Oracle
Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
White Paper Published By: Oracle
Published Date: Feb 28, 2012
This white paper describes how B2B organizations can use B2B online commerce to lower costs, retain customers, grow the business, and reduce complexity for customers-all essential activities for competing in the evolving marketplace.
White Paper Published By: Oracle
Published Date: Feb 28, 2012
In 7 simple steps, eBusiness professionals can boost sales and customer satisfaction while reducing customer service costs by delivering the right information and service to the right customer at the right time. Find out how!
