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White Paper Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Wyng
White Paper Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Wyng
White Paper Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: • 65% of companies use customer data to personalize the web experience • Personalization drives a 14% average uplift in sales • Integrated marketing technology enables personalization at scale
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personalization, marketing, web experience, sales, marketing technology
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal with your stakeholders • How to set your analytics priorities • How to reap the rewards of change
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analytics program, stakeholders, adobe, marketing, personalization
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this year • How retailers are dealing with the obstacles of cross-channel practices • Why smartphones are becoming the new retail hub
Tags : 
customer experience, personalization, mobile, retail, adobe
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 03, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions for marketers, including: • How mobile technologies will disrupt entire industries. And what you must do to prepare. • Why mobile moments will shrink to micro-moments. And which strategies you’ll need to integrate. • How mobile wallets will soon take over. And what you can do to seize the opportunities.
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mobile marketing, mobile technology, personalization, mobile wallets, adobe
    
Adobe
White Paper Published By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
Tags : 
search marketing, website development, emerging marketing, internet marketing
    
Acrolinx
White Paper Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
Tags : 
evergage, web personalization, web personalization planning, real time web personalization, marketing strategy
    
Evergage, Inc.
White Paper Published By: Crownpeak     Published Date: Feb 12, 2015
Download this guide to learn some of the reasons that new website projects take so long to launch, and the 5 ways to speed them up.
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crownpeak, website, website launches, website development, digital marketing
    
Crownpeak
White Paper Published By: Adobe     Published Date: Feb 09, 2015
This short illustrated guide highlights the six most common myths relating to Creative Cloud for enterprise, and seeks to dispel those myths in a clear and creative way.
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creative cloud for enterprise, a guide to creative cloud, adobe creative cloud for enterprise, adobes creative apps, custom deployments
    
Adobe
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits
    
Act-On
Webinar Published By: BloomReach     Published Date: Dec 22, 2014
Introducing BloomReach Compass, a tool that understands your site's content and identifies opportunities to maximize revenue. Surface and prioritize opportunities out of your billions of datapoints from content details, user behavior, and business performance.
Tags : 
search marketing, email marketing, website development, emerging marketing, internet marketing
    
BloomReach
White Paper Published By: Monetate     Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitor’s attention. Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they don’t, chances are, they’ll move on. Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window. And you’ll end up learning whether your customer acquisition and retention costs were worth it. Given the enormity of this statistic, we’re taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
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retention costs, benchmark data, customer acquisition, ecommerce quarterly, website development
    
Monetate
White Paper Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
Tags : 
web personalization, b2b, targeted content, visitor engagement, website development
    
Evergage, Inc.
White Paper Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
Tags : 
website personalization, customer-website interaction, real-time, website development, internet marketing
    
Evergage, Inc.
White Paper Published By: Evergage, Inc.     Published Date: Nov 13, 2014
People often describe a great book as a “page turner.” It is an apt description for a best-selling novel, but not necessarily for an e-commerce or business website — especially if your website is turning potential customers away from its pages.
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web personalization, e-commerce, business website, website experience, website development
    
Evergage, Inc.
White Paper Published By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
Tags : 
lift, loyalty, personalized product, recommendations, online merchants
    
IBM
White Paper Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : 
bizmago, small business, marketing, social media, branding
    
Bizmago
White Paper Published By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
Tags : 
ibm, internet marketing, website development, rich media, digital media
    
IBM
White Paper Published By: Ektron     Published Date: Jun 03, 2014
Understand why evaluating data is essential to your business success
Tags : 
ekton, inbound website, data evaluating, conversion rates, website development
    
Ektron
White Paper Published By: Ektron     Published Date: Jun 03, 2014
Leverage the best technologies to prepare your website for the mobile needs of tomorrow
Tags : 
ektron, ress, mobile technology, devices, website development
    
Ektron
White Paper Published By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process to create a strategic, inbound website
Tags : 
ektron, website, marketing strategies, seo rankings, roi
    
Ektron
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