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Emerging Marketing

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White Paper Published By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
Tags : 
social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
Tags : 
social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
Tags : 
wpm, sitecore, content profiling, segmentation targeting, online business
    
Sitecore
White Paper Published By: Monotype     Published Date: Sep 09, 2015
The mobile app marketplace is exploding, and this means your mobile app will face tough competition in the fight for attention and user adoption. One powerful way to attract new users, generate positive reviews and establish your brand identity is with the typefaces you select.
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monotype, mobile apps marketplace, brand identity, global markets, typography
    
Monotype
White Paper Published By: SmartFocus     Published Date: Sep 04, 2015
1,75 Mrd. Menschen besitzen heute ein Smartphone. Somit können Ihre Kunden permanent online sein. Deshalb ist es für den Kampagnenerfolg entscheidend, das mobile Benutzererlebnis zu verstehen und sicherzustellen, dass alle Teile Ihrer Kampagne für die mobile Nutzung optimiert sind. Wenn Sie nicht handeln, leidet Ihre Kundenbindung. Schlimmstenfalls wandern Ihre besten Kunden zur Konkurrenz ab. Unsere einfach zu implementierenden Tipps fürs mobile Marketing können auch Ihnen helfen, Kampagneneffizienz zu steigern und Wettbewerbsvorteile zu sichern.
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mobiles marketing, personalisierung, kontextualisierung, kundenreise, kundenverhalten
    
SmartFocus
White Paper Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
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inreality, digital, strategy, content, commerce
    
InReality
White Paper Published By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
Tags : 
ads, logos, packaging, surveymonkey, survey
    
SurveyMonkey
Case Study Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
Tags : 
apple watch, key metrics, data research, marketing claims, testing surveys
    
SurveyMonkey
White Paper Published By: Adobe     Published Date: Aug 19, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: Lucidworks     Published Date: Aug 13, 2015
12 Must have query types for Ecommerce search.
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lucidworks, query, search, ecommerce, conversion rate
    
Lucidworks
White Paper Published By: Emarsys     Published Date: Aug 13, 2015
Adoptez une stratégie de récupération des revenus et rentabilisez vos investissements.
Tags : 
emarsys, stratégie de récupération des revenu, investissements, l’intégration, roi
    
Emarsys
White Paper Published By: Yotpo     Published Date: Aug 12, 2015
Choosing the right reviews solution is one of the most important decisions you’ll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
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marketing solutions, yotpo, best practices, customer experience, response rates
    
Yotpo
White Paper Published By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
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yotpo, ecommerce, ugc, high quality traffic, marketing solutions
    
Yotpo
White Paper Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm
    
Crownpeak
White Paper Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design
    
Crownpeak
Webinar Published By: Sitecore     Published Date: Jul 23, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
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marketing maturity, uponor, sitecore, crm, customer experience
    
Sitecore
White Paper Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions
    
AdRoll
White Paper Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : 
content marketing, content strategy, collaboration, content creation, content contribution incentives
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 13, 2015
Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.
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customer nurturing, crm, customer relationship management, best practices, customer nurturing strategy
    
Marketo
White Paper Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
Tags : 
offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
White Paper Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
Tags : 
adobe, líderes, mobilidade, estratégia, web
    
Adobe
White Paper Published By: Clicktale     Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
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text, video, content, engagement, website
    
Clicktale
White Paper Published By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Tags : 
offerpop, scout, commerce functionality, brand awareness, ecommerce site performance
    
Wyng
White Paper Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
Tags : 
offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
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