> Marketing > Emerging Marketing
 

Emerging Marketing

Results 251 - 275 of 824Sort Results By: Published Date | Title | Company Name
White Paper Published By: Adobe     Published Date: May 19, 2015
Profissionais de marketing que veem seus clientes por um caminho linear de funil não estão em contato com seus clientes. O caminho do cliente possui múltiplos canais, onde eles esperam que os profissionais de marketing lembrem de suas preferências e antecipem suas necessidades. Em Dez Maneiras que Marketing cross-channel Não é Ciência de Foguete, você aprenderá como conectar-se com seu cliente e alcançá-lo de forma personalizada e relevante - tudo com coleta de dados confiavéis.
Tags : 
cross-channel, você escolhe os canais, objetivos é fácil, ciência inacessível, clientes querem
    
Adobe
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
Tags : 
interactive storytelling, interactive content, content marketing, content creation, brand storytelling
    
Ceros
White Paper Published By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
Tags : 
content marketing, fashion marketing, top fashion brands, marketing trends, interactive content
    
Ceros
White Paper Published By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : 
brand newsroom, content marketing, brand storytelling, interactive content, digital publishing
    
Ceros
White Paper Published By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
Tags : 
ebusiness, b2c, omnichannel commerce, software providers, ecommerce
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : 
online research, distribution, e-commerce, search marketing, emerging marketing
    
SAP
White Paper Published By: Adobe     Published Date: May 13, 2015
In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.
Tags : 
multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
White Paper Published By: IBM     Published Date: May 12, 2015
This guide provides a quick overview of the solutions IBM offers aligned to the three ‘imperatives’ facing the retail industry - to deliver a Smarter Shopping Experience, to build Smarter Merchandising and Supply Networks and to drive Smarter Operations.
Tags : 
retail solutions, merchandising, customer experience, supply networks, operations
    
IBM
White Paper Published By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
Tags : 
retail industry, big data, analytics, cloud computing, mobile engagement
    
IBM
White Paper Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
Tags : 
pluris, case study, media, order conversion, optimization
    
Pluris
White Paper Published By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMS’s complete end-to-end customer relationship marketing solution.
Tags : 
pluris, integrated, marketing, life cycle, engagement
    
Pluris
White Paper Published By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Tags : 
pluris, performance marketing, omni-channel, cost effectiveness, emerging marketing
    
Pluris
White Paper Published By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
Tags : 
gshift, seo, social marketing strategies, content marketing strategies, keywords
    
gShift Web Presence Analytics
White Paper Published By: Qvidian     Published Date: May 04, 2015
Sales playbooks merge your organization’s sales processes with the supportive content, tools, messages and strategies a sales team needs to close business at each stage of the buying process. They provide salespeople with the guidance and situational coaching they need to advance and win deals. And they can be developed for any recurring selling situation that you want to drive repeatable behavior and remain agile. A winning sales playbook consists of a series of “plays” that are based on what’s proven to work in previous sales engagements. Download this playbook today to learn how to shorten sales cycles, increase win rates, ramp up new salespeople, bolster deal sizes and optimize overall sales performance!
Tags : 
qvidian, sales playbook, buying process, sales solutions, sales enablement
    
Qvidian
White Paper Published By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : 
adobe, econsultancy, digital intelligence, differentiation, cms
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
Tags : 
adobe, forrester wave, web content management, application development, experience
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Descubra neste artigo como os compradores estão usando a tecnologia por meio de diversos canais para coordenar e enriquecer a experiência de compra, combinando o melhor do mundo digital com as lojas físicas, de forma a aproveitar os pontos fortes de cada um e eventualmente combinar as experiências on-line e presenciais. O autor e especialista de varejo digital Michael Klein, mostra através de exemplos práticos como os varejistas estão transformando hoje o panorama do varejo mundial através de 4 áreas importantes: Publicidade, personalização, praticidade e participação.
Tags : 
lojas, de varejo, do futuro, quatro, áreas principais
    
Adobe
White Paper Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Tags : 
marketo, mobile strategy, mobile, email, marketing
    
Marketo
White Paper Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
Case Study Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : 
social media, social analytics, social media monitoring, campaign measurement, campaign management
    
Brandwatch
White Paper Published By: Mobify     Published Date: Apr 20, 2015
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
Tags : 
mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics
    
Mobify
Start   Previous    4 5 6 7 8 9 10 11 12 13 14 15 16 17 18    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.


Featured FREE Resource: