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White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Avec les tonnes de données disponibles sur le parcours d’un client en amont de son achat, il est important pour les annonceurs de savoir quels indicateurs sauront les aider à déterminer l’efficacité d’une campagne en ligne. Évaluer votre propre performance avec ces simples questions que chaque annonceur doit se poser.
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performance de ses campagnes, quantcast, roi, emerging marketing
    
Quantcast
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Twitter est un phénomène mondial qui a littéralement bouleversé les interactions en ligne entre les marques et les consommateurs. Récemment, Twitter a lancé une option publicitaire permettant aux marques de diffuser des Tweets et des comptes sponsorisés auprès des utilisateurs avec un ciblage d’audience spécifique. Cette offre, appelée «tailored audience», permet aux annonceurs d’utiliser leurs propres données afin d’affiner leur ciblage et de diffuser davantage de publicités personnalisées via la plateforme Twitter. Téléchargez notre guide pour en savoir plus!
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twitter, tailored audience, quantcast, emerging marketing, social media
    
Quantcast
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
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quantcast, display, emerging marketing
    
Quantcast
White Paper Published By: Crownpeak     Published Date: Feb 12, 2015
Download this guide to learn some of the reasons that new website projects take so long to launch, and the 5 ways to speed them up.
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crownpeak, website, website launches, website development, digital marketing
    
Crownpeak
Webinar Published By: Jive     Published Date: Feb 12, 2015
Relive this webinar with leading industry analyst Brian Vellmure. Flanked by seasoned CIOs (and Jive customers) Tony McGivern of FICO and Patrick O’Hare of Spectrum Health, Brian explores how CIOs are taking the lead in guiding their organizations through a rapidly evolving technology landscape. Topics covered include: • Navigating internal politics to overcome technological inertia • Choosing infrastructure and platforms that allow rapid technology adoption at scale • Shifting focus to exploit a fundamentally different technological landscape • Balancing and evolving the role of CIOs from cutting costs to driving business strategy
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enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
Enabling a "digital business" is becoming an increasing priority for organizations; the transition to enabling a digital interaction model inside an organization is twofold. There are technologies that underpin interactions as well as the cultural and behavioral changes that support this transition. Enterprise social networks (ESNs), and more broadly, social workflow, can play a significant role in this particularly when thought of as both a platform and a social workflow embedded in business systems where users are getting work done. This study identifies several key areas of market opportunity and provides criteria by which vendors can be judged now and over the next 5 years.
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enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
The Forrester Wave can help your organization in evaluating an enterprise social platform. The full report covers 13 vendors with specific information on core functionality and strategy.
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enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
Remember getting your first box of LEGOS as a kid? How fun it was putting the pieces together, collaborating with your friends to create something new? Now, as an IT professional, assembling and maintaining a Lego-like collaboration infrastructure isn’t what you signed up for. Piecing together disparate systems of record for email, web meetings and other applications is about as painful as stepping on a pile of Legos. Download the e-book to learn how implementing a collaboration system connects systems of record the easy way.
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enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
With its in-depth guidance and independent third-party vendor evaluations, Gartner’s Magic Quadrant market assessment can assist your organization in implementing an effective communication and collaboration solution. The full report covers 17 vendors, with specific information on their ability to execute and completeness of vision.
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enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: SocialChorus     Published Date: Feb 10, 2015
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
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social selling, social media, best practices, social selling platform, modern buyer
    
SocialChorus
White Paper Published By: Adobe     Published Date: Feb 09, 2015
This short illustrated guide highlights the six most common myths relating to Creative Cloud for enterprise, and seeks to dispel those myths in a clear and creative way.
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creative cloud for enterprise, a guide to creative cloud, adobe creative cloud for enterprise, adobes creative apps, custom deployments
    
Adobe
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
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google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
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digital marketing, marketing personalization, persona-based marketing, target persona, email marketing
    
Digital Bungalow
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
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content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow
Case Study Published By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
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spreadfast, sponsorship, inventory, revenue, social
    
Spredfast, Inc.
White Paper Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud
    
Teradata
White Paper Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement
    
Teradata
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
White Paper Published By: ClearSlide, Inc     Published Date: Jan 30, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
Tags : 
sales pipeline, qualified leads, increasing productivity, increasing revenue, sales performance optimization
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester’s own market data and a custom study of the same audience.
Tags : 
sales, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
Both inside and outside sales professionals are becoming more mobile, with industry research showing that half are already using tablet devices and an additional 26 percent plan to adopt them in the next 18 months. By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your sales force.
Tags : 
sales mobility, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
White Paper Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
Tags : 
mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail
    
Mobify
White Paper Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
Tags : 
adroll, retargeting, programmatic buying, display advertising, programmatic campaigns
    
AdRoll
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