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Emerging Marketing

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White Paper Published By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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marketo, enterprise marketing, lead conversion, marketing roi, emerging marketing
    
Marketo
White Paper Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content
    
SocialChorus
White Paper Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.
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e-commerce, lob employees, digital store content, marketing investments, emerging marketing
    
IBM
Webinar Published By: IBM     Published Date: Oct 06, 2014
Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users—and reduce reliance on IT— are able to create more engaging customer experiences, and learn about the technology tools that make it possible.
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customer engagement, web store, business empowerment, emerging marketing, marketing research
    
IBM
White Paper Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
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omni-channel strategy, contact center integration, customer experience, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom, emerging marketing
    
IBM
White Paper Published By: Oracle     Published Date: Sep 30, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
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content marketing, new content, manage, deadlines, focused content
    
Oracle
White Paper Published By: Monetate     Published Date: Sep 30, 2014
Interested in starting a testing program, but struggling to get internal support? We know, it’s crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you. And that’s why we created this white paper. Inside, you’ll find a specific plan on how to convince your company’s leaders that website testing is essential to the overall business.
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website testing, internal support, buy-in, emerging marketing
    
Monetate
White Paper Published By: Monetate     Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
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mobile commerce, mobile trends, mobile devices, ecommerce, email marketing
    
Monetate
White Paper Published By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
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online retail, amazon, customer experience, sales tactics, emerging marketing
    
Monetate
White Paper Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldn’t you rather choose an ESP you can stick with for the long term? If your answer is “yes,” the 2014 ESP Selection Guide will help that happen.
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clickmail, clickmail marketing, email marketing, email service provider, esp
    
ClickMail Marketing
White Paper Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
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real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
White Paper Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
White Paper Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
White Paper Published By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
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marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing
    
Brightcove
Case Study Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
Case Study Published By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
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online video quality, consumer perception, distribution strategies, emerging marketing
    
Brightcove
Case Study Published By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content, emerging marketing
    
Brightcove
White Paper Published By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
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email, e-commerce, email management, email marketing, emerging marketing
    
IBM
White Paper Published By: Olapic     Published Date: Sep 09, 2014
When the numbers get this big, we tend to think of them only in the abstract: 500 million photos were shared per day in 2013 and 1.8 billion photos are being shared per day in 2014. That’s 75 million per hour, 1.25 million per minute and 20,833 per second. Olapic’s new visual commerce white paper places this content explosion in context. We filled it with data that matters, insights from our experience with over 150 brands and retailers, and strategic guidance for companies ready to plan their approach to the visual commerce opportunity. Download From Ripple to Wave: The Ascent of Authentic Visual Content now.
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user generated content, visual commerce, visual marketing, visual content, emerging marketing
    
Olapic
White Paper Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
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demand, marketing, art, science, effective
    
Oracle
White Paper Published By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
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gamification, channel loyalty, partner relationships, emerging marketing
    
Aimia
White Paper Published By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
Tags : 
direct targeting, purchase motivations, campaign performance, emerging marketing
    
Resonate Insights
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