Emerging Marketing

How To Build Bridges Between Today's Customer Service Islands

When it comes to producing collateral and other assets, marketing has been stuck in the past.

New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results

Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.

How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals

How Vail Resorts Is Redefining Targeted Marketing with the Help of SASŪ

Advertising: Bridging TV & Internet

3 Keys to Look-Alike Modeling

This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.

This quick tip guide discusses a definition of conversion optimisation, eight steps to attract, engage and convert more visitors and how to make better decisions based on data.

This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.

This report: highlights the importance and challenges of Big Data, Outlines the changing role of key business decision makers in driving big data initiatives and explains how businesses can better understand their customers and unlock new revenue.

How can firms better understand consumer motivations to inform new product development and positioning strategies? Read this white paper and learn what Crimson Hexagon figured out.

In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.

Social media has grown out of it's infancy and is no longer an optional task for brands. Emerging with audiences on established social networks is now a key part of business interaction. Learn to tap into social leads with hootsuite.

This paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices.

HootSuite's latest whitepaper, 8 Tips for Social Business, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy.

Find out how to use our Facebook Timeline best practices to help your organization build an effective social media strategy, strengthen relationships with your brand's community and see your ROI on your Facebook campaign.

hat makes the connected customer tick and what can you do to ensure your brands are top-of-mind when these customers start and finish their browse and buy agendas? Find out in this paper by Lauren Freedman of the e-tailing group.

Combining customer data and social media presents an enormous opportunity for merchants. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce. Read more now!

This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!

This white paper describes how B2B organizations can use B2B online commerce to lower costs, retain customers, grow the business, and reduce complexity for customers-all essential activities for competing in the evolving marketplace.

In 7 simple steps, eBusiness professionals can boost sales and customer satisfaction while reducing customer service costs by delivering the right information and service to the right customer at the right time. Find out how!

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.