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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion
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White Paper Published By: Vocus     Published Date: Mar 19, 2014
Discover which metrics matter!
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
White Paper Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about building and rewarding brand advocates from RadioShack, a national electronics retailer.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
White Paper Published By: Jive     Published Date: Feb 13, 2014
Connecting Talent for Business Results. Enterprise Social Collaboration. What's HR got to do with it?
Tags : 
jive, social collaboration, aberdeen group, human resources, search marketing
    
Jive
White Paper Published By: Jive     Published Date: Feb 13, 2014
The Customer Service Balancing Act
Tags : 
jive, customer service, customer satisfaction, social media, social business
    
Jive
White Paper Published By: Eloqua     Published Date: Dec 18, 2013
It’s the small guide to big ideas to improve your marketing automation expertise.
Tags : 
oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven
    
Eloqua
White Paper Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : 
search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
Tags : 
marketing, planning, organization, staffing, budgeting
    
Silverpop
White Paper Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
Tags : 
social media analytics, consumer insight, marketing digitization, ibm, facebook
    
IBM
White Paper Published By: Oracle     Published Date: Jan 25, 2012
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
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