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White Paper Published By: Wyng     Published Date: Jul 23, 2015
Drive more sales.
Tags : 
marketing, database, software, platform, user-generated content
    
Wyng
Webinar Published By: Sitecore     Published Date: Jul 23, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
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marketing maturity, uponor, sitecore, crm, customer experience
    
Sitecore
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
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social media, social media best practices, content optimization, engagement, social media engagement
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
n our report on the most-Socially Devoted brands in the Fashion industry, you can find out which practices to adopt to help turn your fashion brand into a powerhouse.
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social customer care, social media, social, engagement, social media engagement
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
See how you can get value out of social customer care as well by reading our report on best practices for Electronics brands
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social customer care, social media, social, engagement, social media engagement
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best pet food marketers have made targeted gains in Fan growth, engagement, and post efficiency.
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social media, social, brand, social metrics, optimise content
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
Tags : 
social media, social, social marketers, engagement, get value from social marketing
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
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social media, social marketing, humor to get value from social media, social metrics, social
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
Tags : 
social media, social media engagement, engagement, brands, content strategies
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we use extensive social media metrics and benchmarking to demonstrate how FMCG brands can benefit from providing excellent social customer care.
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sales, social, customer care, social customer care, customer service
    
Socialbakers
White Paper Published By: join.me     Published Date: Jul 10, 2015
This e-book examines the five practices that you can implement today to ensure meeting or exceeding your sales goals in 2015.
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optimize sales revenue, how to exceed your sales goals, virtual sales, virtual selling, sales processes
    
join.me
White Paper Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web
    
Adobe
White Paper Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : 
marketing, strategy, guide, online marketing, email marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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marketing, social media, strategy, best practices, integrated marketing
    
Act-On
White Paper Published By: QuickPivot     Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
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quickpivot, modern marketing, consumer relationships, brand awareness, marketing solutions
    
QuickPivot
White Paper Published By: QuickPivot     Published Date: Jul 02, 2015
While customers often are willing to provide you with information about themselves and their preferences, these voluntary offerings come with a price. Your customers now expect that you will use their data to craft more relevant and personalized brand experiences.
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quickpivot, marketing solutions, marketing techniques, customer service, personalized brand experience
    
QuickPivot
White Paper Published By: Sailthru     Published Date: Jul 01, 2015
The Future of Marketing Technology guide is your go-to resource for what’s to come in the next three years, and it’s a must-have for any brand marketer evaluating or planning to implement new technologies. In this guide you’ll see how this may be the most pivotal time for data-driven customer experiences ever.
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marketing, technology, martech, strategy, data-driven
    
Sailthru
White Paper Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing
    
Sailthru
White Paper Published By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : 
ecommerce, publishing, data science, predictive marketing, customer experience
    
Sailthru
White Paper Published By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
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followanalytics, push marketing, push messaging, messaging, mobile marketing
    
FollowAnalytics
White Paper Published By: Nexgate     Published Date: Jun 17, 2015
This report will outline a framework for assigning roles and responsibilities to manage social media risk.
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proofpoint, nexgate, social media risk, social media, risk management
    
Nexgate
White Paper Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : 
contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence
    
Wayin
White Paper Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
Tags : 
social, roi, adobe, b2b, marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Tags : 
adobe, social, facebook, search engine marketing, sem
    
Adobe
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