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White Paper Published By: Return Path     Published Date: Jan 29, 2013
Measuring your data can be difficult, but knowing what to do next is even harder. Identify issues quickly with the “Email Metrics Troubleshooter” checklist, so you can focus less time on identifying problems and more time on reaching your goals.
Tags : 
email failure, high unsubscribe rate, low click-through rate, drop in open rate, low response rate
    
Return Path
White Paper Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
Tags : 
email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance
    
Return Path
White Paper Published By: Rocket Fuel     Published Date: Jan 28, 2013
This whitepaper explains the fundamentals of programmatic buying, and what it can do to propel your digital marketing. It also explains the key concepts you must understand in order to access the huge profit potential of programmatic buying.
Tags : 
media buying, programmatic buying, real time bidding, emerging marketing, advertising agencies
    
Rocket Fuel
Webinar Published By: Verint     Published Date: Jan 16, 2013
Your customers have a big voice, and they're using it all the time. Verint helps you put the voice of the customer to work for you, resulting in an experience that your customers will never forget.
Tags : 
customer experience, customer experience management, customer engagement, verint, vovici
    
Verint
White Paper Published By: Bazaarvoice     Published Date: Jan 09, 2013
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
Tags : 
social strategies, brand health, consumer engagement, consumer insights, case studies
    
Bazaarvoice
White Paper Published By: Clearvale by BroadVision     Published Date: Dec 26, 2012
After the swift and ubiquitous adoption of social networking sites like Facebook and Twitter among consumers,many businesses have been moving to recreate some of that success within their enterprise. Enterprise Social Networks are the result.
Tags : 
social network, broadvision, enterprise social network, facebook, twitter
    
Clearvale by BroadVision
White Paper Published By: Oracle     Published Date: Dec 18, 2012
Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands—tinkering with it, stretching it, and molding it.
Tags : 
oracle, crm, social media, poseurs, advertising agencies
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 18, 2012
Social commerce represents a powerful opportunity to engage your new and existing customers.
Tags : 
crm, oracle, marketing, social catalog, customers
    
Oracle
White Paper Published By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
Tags : 
analytics, attribution, data, big data, marketing data
    
MEDIAPLEX
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
Tune in as we compare performance of different countries based on various Facebook advertising metrics. Learn more about social media advertising in 2012 by country by downloading this white paper.
Tags : 
kenshoo, facebook, advertising, advertising ads, facebook advertising
    
Kenshoo
White Paper Published By: Janrain, Inc.     Published Date: Oct 29, 2012
Learn how to collect, store, and leverage the social profile data of your most profitable website users, plus best practices and case studies for social login, sharing, gamification, and single sign-on. Get the paper now!
Tags : 
janrain, user management, vibrant audience, online users, user engagement
    
Janrain, Inc.
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : 
social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos
White Paper Published By: Clearvale by BroadVision     Published Date: Oct 22, 2012
When implemented correctly, Enterprise Social Networks increase collaboration and productivity with customers, partners and more. For those deploying ESN in their enterprise, this guide gives an adoption process that will increase chances of success.
Tags : 
business social network, business social networking, collaboration software, collaboration tools, enterprise 2.0
    
Clearvale by BroadVision
White Paper Published By: Epsilon     Published Date: Oct 19, 2012
Retailers constantly search for ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Read on to learn how digital receipts are creating engagement.
Tags : 
digital marketing, epsilon, digital receipts, interactions, customer experience
    
Epsilon
Webinar Published By: Apple Corporation     Published Date: Aug 29, 2012
Please join us at this exclusive live online seminar. It'll take about half an hour and it's absolutely free.
Tags : 
apple, online seminar, ipad, training, sales
    
Apple Corporation
White Paper Published By: Optify     Published Date: Aug 13, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
Tags : 
lead generation, b2b marketing, seo, keywords, strategic keywords
    
Optify
White Paper Published By: Joyent     Published Date: Jul 16, 2012
Does Your Cloud Support A Mobile-First Strategy? A Joyent White Paper - Abstract
Tags : 
cloud support, joyent, mobile, strategy, cloud computing
    
Joyent
Webinar Published By: Apple Corporation     Published Date: May 29, 2012
Please join us at this on-demand online seminar. It'll take about an hour and it's absolutely free.
Tags : 
ipad, ipod, apple, ipad2, tablet
    
Apple Corporation
White Paper Published By: YouSendIt     Published Date: Mar 07, 2012
This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.
Tags : 
collaboration, enterprise, marketing, content, content collaboration
    
YouSendIt
White Paper Published By: SAS     Published Date: Feb 29, 2012
This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
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