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White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
See how for respect for local nuances in the APAC region has led to global marketing success. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study
    
CMO.com
Webinar Published By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
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clicktale, insights, customer experience, digital, website development
    
Clicktale
White Paper Published By: Relevance     Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
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relevance, marketing, content, content promotion, content marketing
    
Relevance
White Paper Published By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
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ibm, b2b, b2b commerce, e-commerce, buyer
    
IBM
White Paper Published By: Demand Frontier     Published Date: Mar 03, 2016
Here are three of the biggest market shifts, and how oil and gas marketing departments can take advantage of them.
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demand frontier, energy, oil, market shift, marketing
    
Demand Frontier
White Paper Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital
    
Demand Frontier
White Paper Published By: Demand Frontier     Published Date: Mar 03, 2016
The volatility thatís currently rocking the oil and gas industry presents both challenges and opportunities for marketing departments.
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demand frontier, demand, turbulent times, drive demand, oil
    
Demand Frontier
White Paper Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
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ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce
    
Dotmailer
White Paper Published By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
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adobe, data-driven, marketing, marketing campaign, internet marketing
    
Adobe
White Paper Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
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personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices
    
Mindtree
White Paper Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm
    
Crownpeak
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
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adobe, marketing, customer experience, channels, unified
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world thatís always connected.
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adobe, customer experience, marketing, crm, connected
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, itís in the midst of a growth spurt, and itís developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
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adobe, mobile, marketing, mobile maturity, brand loyalty
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience
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adobe, mobile, engagement, customer experience, trust
    
Adobe
White Paper Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing
    
AdAgility
White Paper Published By: QuickPivot     Published Date: Jan 28, 2016
How do marketers appropriately identify, score, and employ behavior breadcrumbs when ever-growing complex digital paths, intentions, channels, and devices fragment our view of the customer?
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quickpivot, cross-channel, consumer behavior, marketing attribution, marketing solutions
    
QuickPivot
White Paper Published By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
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quickpivot, iot, content strategy, omnichannel, multichannel
    
QuickPivot
Webinar Published By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
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real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
White Paper Published By: IBM     Published Date: Jan 21, 2016
Take this assessment, designed specifically for communication service providers, to find out how effective your organization is at harnessing the power of big data and analytics to drive excellence across your organization.
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ibm, telecommunications, analytics, marketing, business technology
    
IBM
White Paper Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
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adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising
    
AdRoll
White Paper Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the worldís largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data
    
AdRoll
Webinar Published By: Uberflip     Published Date: Jan 20, 2016
In this webinar, weíll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
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uberflip, content, engagement, content, opt-in
    
Uberflip
Webinar Published By: Uberflip     Published Date: Jan 20, 2016
In this presentation, SnapAppís Vanessa Porter joins us for a discussion on how to leverage new interactive content formats in tandem with a content experience thatís optimized to make it all work.
Tags : 
uberflip, content, engagement, snapapp, content
    
Uberflip
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