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White Paper Published By: SAP     Published Date: Nov 28, 2012
No U.S. industry has changed as much in the last few years as that of banking. The mortgage crisis and its trickle down effect has its way with nearly every business in the U.S. Read on to learn more about what consumers are saying about banking.
Tags : 
social media, marketing research
    
SAP
White Paper Published By: SAP     Published Date: Nov 28, 2012
Across all businesses, they would like nothing better than to know what their customers like. How old are they? What do they like? Structured customer intelligence was the primary currency and see how social interaction enhances engagement.
Tags : 
social interactions, sap, customer engagement process, customer, experience
    
SAP
White Paper Published By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
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demandbase, lead generation catalyst, b2c, business to consumer, business to business
    
Demandbase
White Paper Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
Tags : 
demandbase, web analytics, b2b marketing campaign, optimization, business to business
    
Demandbase
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
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kenshoo, 2012 uk christmas, online retail, e-commerce, shopping
    
Kenshoo
Case Study Published By: Kenshoo     Published Date: Oct 30, 2012
With nearly 200 stores throughout the US, Meijer has evolved to over more than just groceries, stocking a range of items including apparel, electronics, and more. Read this case study to learn how Kenshoo's platform helped Meijer grow.
Tags : 
sem, kenshoo, search engine marketing, search engine optimization, tracking
    
Kenshoo
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search
    
Kenshoo
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
Tune in as we compare performance of different countries based on various Facebook advertising metrics. Learn more about social media advertising in 2012 by country by downloading this white paper.
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kenshoo, facebook, advertising, advertising ads, facebook advertising
    
Kenshoo
White Paper Published By: Janrain, Inc.     Published Date: Oct 29, 2012
Never before have digital marketers been blessed with such immense quantities of online customer data at our disposal, yet been so incapacitated by how to use it. This paper explores ways to collect value from customer related information.
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janrain, user management, vibrant audience, online users, user engagement
    
Janrain, Inc.
White Paper Published By: Janrain, Inc.     Published Date: Oct 29, 2012
Learn how to collect, store, and leverage the social profile data of your most profitable website users, plus best practices and case studies for social login, sharing, gamification, and single sign-on. Get the paper now!
Tags : 
janrain, user management, vibrant audience, online users, user engagement
    
Janrain, Inc.
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos
White Paper Published By: IBM     Published Date: Oct 24, 2012
This state of marketing survey for 2012 details marketers' biggest challenges and opportunities reveal the rise of the empowered customer.
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ibm, marketing, data analytics, it partnership, customer experience
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
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marketing, ibm, smarter analytics, data, travel and hospitality
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
The world's appetite for media and entertainment is seemingly insatiable. New devices are enabling the use of new media in ways that were barely imaginable a few decades ago. Read on to learn more about analytics and personalization to attract users.
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analytics, ibm, consumer behavior, consumer, user
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
As in many areas of technology, the market for web analytics and online marketing solutions have recently undergone consolidation and upheaval. Read on to understand the characteristics to look for in solutions that impact your marketing performance.
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ibm, analytics, online marketing, agility, adaptability
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
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ibm, emm, enterprise marketing mangement, knowledge, integration
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
IBM's report of the industry benchmark analysis and the best practices guide to maximize holiday returns.
Tags : 
ibm, emm, enterprise marketing management, marketing research, shopping season
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Having a deep understanding of the customer and orchestrating the customer's experience to be consistent and relevant across channels is marketing's new mandate. Learn how you can achieve this by delivering positive brand experience and engagement.
Tags : 
brand experience, customer experience, cross-channel engagement, social media, marketing research
    
IBM
White Paper Published By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
Tags : 
ibm, interactive marketing, customer behavior, consumer behavior, analyze
    
IBM
White Paper Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : 
ibm, analytics, personalized marketing, customer loyalty, consumer behavior
    
IBM
White Paper Published By: Clearvale by BroadVision     Published Date: Oct 22, 2012
When implemented correctly, Enterprise Social Networks increase collaboration and productivity with customers, partners and more. For those deploying ESN in their enterprise, this guide gives an adoption process that will increase chances of success.
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business social network, business social networking, collaboration software, collaboration tools, enterprise 2.0
    
Clearvale by BroadVision
White Paper Published By: Epsilon     Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
Tags : 
epsilon, marketing, crm, customer experience marketing, customer experience
    
Epsilon
White Paper Published By: Epsilon     Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
Tags : 
modeling, epsilon, marketing, marketing research, roi
    
Epsilon
White Paper Published By: F5 Networks Inc     Published Date: Oct 19, 2012
In this Magic Quadrant, Gartner examines the role of SSL VPNs in remote access and the state of the market. Read this report to learn how to evaluate the suitability of SSL VPNs in a range of remote-access use cases.
Tags : 
ssl vpn, virtual private networks, magic quadrant, remote access, marketing research
    
F5 Networks Inc
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